Marketing Automation Manager

📌 Core Information

🔹 Job Title: Marketing Automation Manager

🔹 Company: Informa Group Plc.

🔹 Location: Kuala Lumpur, Kuala Lumpur, Malaysia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated digital marketing campaigns across key channels
• Monitoring and optimizing digital channel performance
• Managing stakeholder relationships and internal client needs
• Leading and developing a high-performing in-house digital marketing team
• Ensuring content accuracy, consistency, and brand alignment

ASSUMPTION: This role requires a strategic and dynamic digital marketing manager with a strong track record in digital campaign management, stakeholder engagement, and team leadership to drive brand visibility, engagement, and lead generation across diverse markets.

📋 Key Responsibilities

✅ Lead Digital Campaign Strategy & Execution: Develop and execute integrated digital marketing campaigns across key channels, including social media, content, email, and paid media. Use performance data to guide strategy, set clear KPIs, manage budgets, and continuously optimize to drive visibility, engagement, and conversions.

✅ Channel & Performance Optimization: Monitor and evaluate the effectiveness of digital channels and tactics. Leverage analytics tools to gain actionable insights, improve channel mix, and maximize the return on digital marketing investment.

✅ Stakeholder & Internal Client Management: Act as the digital marketing lead and service partner for the ASEAN region to internal business units and project teams. Translate business objectives into digital strategies, ensure timely and quality execution, and maintain strong communication and alignment with stakeholders.

✅ Team Leadership & Development: Manage and grow a high-performing in-house digital marketing team. Provide clear direction, mentor team members, and foster a collaborative and results-driven environment.

✅ Content Oversight & Brand Alignment: Oversee the development of digital marketing content to ensure accuracy, consistency, and alignment with brand voice and campaign goals across all platforms.

✅ Champion Digital Best Practices: Serve as a digital marketing thought leader for the organization. Partner with the L&D team to drive capability-building initiatives, facilitate knowledge sharing, and elevate the overall performance and productivity of the wider marketing organization.

ASSUMPTION: The role requires a balance of strategic thinking, hands-on campaign execution, stakeholder management, and team leadership to drive digital marketing success across the ASEAN region.

🎯 Required Qualifications

Education: Bachelor's degree or above, preferably in Marketing, Digital Media, Communications, or a related field.

Experience: 5+ years of relevant digital marketing experience with proven success in campaign planning & execution, stakeholder management, and team leadership.

Required Skills:

• Proficient in digital platforms and tools including SEO/SEM, social media, Google Analytics, and marketing automation tools such as Eloqua/Marketo.
• Strong analytical and strategic thinking skills, with the ability to interpret data and translate insights into effective marketing actions.
• Excellent communication and stakeholder management abilities. Comfortable working across multiple internal teams in a matrixed environment.
• Strong content and messaging skills, with attention to brand consistency and audience impact.
• Strong can-do and high self-motivation. Demonstrated experience in leading, mentoring, and motivating marketing teams.
• Language requirement: English is required; proficiency in Chinese/Mandarin is a strong advantage.

Preferred Skills:

• Experience working in the ASEAN region.
• Familiarity with Informa's products and services.

ASSUMPTION: The ideal candidate will have a strong digital marketing background, with a proven track record in campaign management, stakeholder engagement, and team leadership. Proficiency in digital platforms and tools is essential for success in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Automation Manager role in Kuala Lumpur, the estimated salary range is RM 150,000 - RM 250,000 per year (approximately USD 35,000 - USD 58,000).

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Dynamic and inclusive work environment

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:30 PM). May require occasional overtime or flexible hours to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits package is competitive and designed to attract and retain top talent in the digital marketing field.

📌 Applicant Insights

🔍 Company Context

Industry: Informa operates in the information services industry, focusing on academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, and digital services.

Company Size: Informa is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse markets and products.

Founded: Informa was founded in 1998 and has since grown into a leading international events, digital services, and academic knowledge business, headquartered in the UK.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company serves various specialist markets, including Pharma, Medical, and Biotech; Tech; Natural Products; Beauty & Aesthetics; Finance; Research and Advanced Learning; and many more.
• Informa is committed to creating a fantastic, inclusive community for its colleagues, offering flexibility and opportunities for growth.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: www.informa.com

ASSUMPTION: Informa's diverse range of products and services, along with its commitment to connecting people with knowledge, creates a dynamic and engaging work environment for its employees.

📊 Role Analysis

Career Level: This role is a mid-level management position, requiring a balance of strategic thinking, hands-on campaign execution, stakeholder management, and team leadership.

Reporting Structure: The Marketing Automation Manager will report directly to the regional marketing director and work closely with internal business units and project teams across the ASEAN region.

Work Arrangement: This is an on-site role based in Kuala Lumpur, Malaysia. The working arrangement may include occasional remote work or flexible hours, depending on the company's policies and the employee's needs.

Growth Opportunities:

• Progression to a regional or global marketing leadership role within Informa
• Expanding expertise in digital marketing and related fields
• Gaining experience working across diverse markets and products within the Informa portfolio

ASSUMPTION: The Marketing Automation Manager role offers opportunities for career growth and development within Informa's diverse range of products and services.

🌍 Location & Work Environment

Office Type: Informa's Kuala Lumpur office is a modern, professional environment with collaborative workspaces and state-of-the-art technology.

Office Location(s): Sunway VISIO Tower, Lingkaran SV, Sunway Velocity, Kuala Lumpur, Malaysia

Geographic Context:

• Kuala Lumpur is a bustling, multicultural city with a vibrant business ecosystem
• The Sunway Velocity area offers easy access to public transportation, shopping, dining, and entertainment options
• Malaysia's strategic location in Southeast Asia provides opportunities for regional travel and collaboration

Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 5:30 PM) with occasional overtime or flexible hours as needed.

ASSUMPTION: Informa's Kuala Lumpur office provides a modern, collaborative work environment that fosters productivity and engagement. The office's location in Sunway Velocity offers convenient access to amenities and transportation, making it an attractive workplace.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the regional marketing director
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise and campaign management skills
• Stakeholder management and communication abilities
• Leadership and team management skills
• Cultural fit and alignment with Informa's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
• Prepare examples of successful digital campaigns you've managed, including metrics and outcomes
• Research Informa's products and services to demonstrate your understanding of the company and its markets

ATS Keywords: Digital Marketing, Campaign Management, Stakeholder Engagement, Team Leadership, SEO/SEM, Social Media, Google Analytics, Marketing Automation, English, Chinese/Mandarin

ASSUMPTION: Informa's application process is designed to assess candidates' digital marketing expertise, stakeholder management skills, leadership potential, and cultural fit. Tailoring your application materials to these assessment areas will increase your chances of success.

🛠️ Tools & Technologies

• SEO/SEM tools (e.g., Google Ads, SEMrush)
• Social media platforms (e.g., LinkedIn, Facebook, Twitter)
• Google Analytics
• Marketing automation tools (e.g., Eloqua, Marketo)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Slack, Microsoft Teams)

ASSUMPTION: Familiarity with these digital marketing tools and platforms is essential for success in the Marketing Automation Manager role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Informa prioritizes understanding and meeting the needs of its customers
• Collaborative: Informa fosters a culture of teamwork and collaboration across its diverse range of products and services
• Innovative: Informa encourages creativity and continuous improvement in its approach to connecting people with knowledge

Work Style:

• Dynamic and fast-paced: Informa operates in a rapidly evolving market, requiring employees to be adaptable and responsive to change
• Matrixed environment: Informa's structure encourages cross-functional collaboration and stakeholder engagement
• Results-driven: Informa prioritizes delivering measurable outcomes and driving business growth

Self-Assessment Questions:

• Do you have a proven track record of driving digital marketing success in a matrixed environment?
• Are you comfortable working with diverse stakeholders and managing their expectations?
• Do you thrive in a dynamic, fast-paced work environment and enjoy the challenge of continuous improvement?

ASSUMPTION: Informa's culture values customer-centricity, collaboration, innovation, and a results-driven approach. Candidates who align with these values and work styles will be well-suited to the Marketing Automation Manager role.

⚠️ Potential Challenges

• Managing multiple stakeholders and internal clients with competing priorities and expectations
• Balancing strategic thinking with hands-on campaign execution in a fast-paced environment
• Adapting to changes in the digital marketing landscape and staying up-to-date with industry best practices
• Working across diverse markets and products within the Informa portfolio, each with its unique requirements and dynamics

ASSUMPTION: The Marketing Automation Manager role presents unique challenges that require strong stakeholder management, adaptability, and a deep understanding of digital marketing best practices.

📈 Similar Roles Comparison

• Compared to other digital marketing management roles, this position places a stronger emphasis on stakeholder engagement and team leadership
• Informa's diverse range of products and services offers unique opportunities for career growth and development within the organization
• This role requires a balance of strategic thinking and hands-on campaign execution, which may differ from other marketing management positions

ASSUMPTION: The Marketing Automation Manager role at Informa offers a unique blend of responsibilities and growth opportunities, setting it apart from similar roles in the industry.

📝 Sample Projects

• Developing and executing a regional digital marketing campaign to drive brand awareness and lead generation for an upcoming industry event
• Optimizing the performance of an existing email marketing automation workflow to improve open rates and click-throughs
• Managing a team project to create and launch a new social media channel, including content strategy, audience development, and engagement metrics

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Marketing Automation Manager, requiring a balance of strategic thinking, tactical execution, and team leadership.

❓ Key Questions to Ask During Interview

• Can you describe the regional marketing team's structure and how this role fits within it?
• How does Informa support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Informa approach collaboration and stakeholder management across its diverse range of products and services?
• What are the most challenging aspects of this role, and how has the previous incumbent addressed them?

ASSUMPTION: Asking these questions will help you better understand the role's dynamics, Informa's culture, and the expectations for success in the Marketing Automation Manager position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant digital marketing experience and skills, including specific examples of successful campaigns and metrics
• Prepare for interview questions related to digital marketing expertise, stakeholder management, leadership, and cultural fit
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.