📌 Core Information
🔹 Job Title: Marketing Automation Product Manager
🔹 Company: Newfold Digital
🔹 Location: United States - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving cross-sell implementation and delivery of personalized customer experiences
- Enhancing Ad Server capabilities and developing a robust marketing decision engine
- Leveraging analytics and testing to optimize marketing strategies and performance
- Collaborating with internal teams to build and maintain integrations and ensure seamless operations
ASSUMPTION: This role requires a strong background in marketing automation, data analysis, and project management to succeed. Candidates should be comfortable working with multiple teams and stakeholders to deliver complex digital implementations.
📋 Key Responsibilities
✅ Own and manage the cross-sell implementation backlog, leading end-to-end delivery of cross-sell surfaces
✅ Enhance Ad Server capabilities and define rules for a robust marketing decision engine
✅ Design and implement A/B tests and other analytics methodologies to measure marketing effectiveness
✅ Coordinate project deliverables across internal teams, ensuring seamless operations and on-time delivery
✅ Oversee BAU delivery of multi-channel marketing offers and refine program performance based on feedback and metrics
✅ Recommend and implement new offers to support business objectives
✅ Monitor campaigns, analyze results, and coordinate strategy adjustments with engineers
✅ Continuously evaluate current processes, identifying opportunities for further automation and optimization
✅ Maintain detailed documentation on automation processes and workflows
✅ Provide regular updates to senior management and other stakeholders on automation projects, milestones, and performance metrics
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication skills are essential for collaborating with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 5 years of marketing automation experience
Required Skills:
- Proven experience in marketing automation, data analysis, and project management
- Excellent communication and leadership skills
- Ability to manage multiple projects simultaneously and maintain a focus on quality and efficiency
- Familiarity with Agile and Scrum delivery methodologies
- Knowledge of Jira and Confluence
- Experience with Adobe Experience Manager implementations
Preferred Skills:
- Fluency in Spanish or another language
- Experience working in a remote or hybrid environment
ASSUMPTION: While not explicitly stated, experience with marketing automation platforms and a strong understanding of data analysis are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $130,000 to $160,000 annually
Benefits:
- Health Insurance (HSA, Medical, Dental, Vision)
- Retirement (Matching 401K)
- Life/AD&D/STD/LTD
- Tuition Reimbursement
- Pet Insurance
- Generous Vacation Policy
Working Hours: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is based on market conditions and the level of experience required for this role. Benefits are subject to change and may vary based on the employee's location.
📌 Applicant Insights
🔍 Company Context
Industry: Newfold Digital is a leading web technology company serving nearly seven million customers globally. They specialize in providing web services, including websites, domains, hosting, online marketing, SEO, website builders, and WordPress solutions.
Company Size: 1,001-5,000 employees
Founded: 2021 (through the combination of Endurance Web Presence and Web.com Group)
Company Description:
- Newfold Digital is a leading web technology company serving nearly seven million customers globally.
- Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group.
- Their portfolio of brands includes: Bluehost, CrazyDomains, HostGator, Network Solutions, Register.com, Web.com, Yoast, and many others.
Company Specialties:
- Websites
- Domains
- Hosting
- Online marketing
- SEO
- Website builder
- WordPress
Company Website: newfold.com
ASSUMPTION: Newfold Digital's extensive product offerings and personalized support enable them to collaborate with customers to serve their online presence needs effectively.
📊 Role Analysis
Career Level: Mid-Senior level role, with opportunities for growth and development
Reporting Structure: This role reports directly to the Senior Manager, Marketing Automation
Work Arrangement: Hybrid (remote and on-site) with flexible hours
Growth Opportunities:
- Potential to advance to a senior or management role within the marketing automation team
- Opportunities to work on diverse projects and collaborate with various teams
- Chance to develop skills in data analysis, project management, and leadership
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing industry, with ample opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site)
Office Location(s): Multiple locations worldwide, with a strong focus on remote work
Geographic Context:
- Newfold Digital has a global presence, with employees and customers across the Americas, Europe, Asia, and Australia
- The company's headquarters are in Jacksonville, Florida, with additional offices in various locations
- Remote work is encouraged and supported, with flexible hours and the option to work from home
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: Newfold Digital's global presence and commitment to remote work provide employees with the opportunity to work in a diverse and inclusive environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the senior manager or team
Key Assessment Areas:
- Technical skills in marketing automation and data analysis
- Project management and leadership abilities
- Communication and collaboration skills
- Problem-solving and troubleshooting capabilities
Application Tips:
- Highlight relevant experience and achievements in marketing automation and data analysis
- Tailor your resume and cover letter to emphasize your fit for this role and company
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership abilities
ATS Keywords: Marketing Automation, Product Manager, Cross-Sell, Ad Server, Adobe Experience Manager, A/B Testing, Data Analysis, Project Management, Stakeholder Management
ASSUMPTION: Newfold Digital's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Adobe Experience Manager
- Ad Server (proprietary platform)
- Jira
- Confluence
- Various marketing automation and analytics tools
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Flexible and adaptable
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment?
- Are you comfortable working with multiple teams and stakeholders to deliver complex projects?
- Do you have a strong background in marketing automation and data analysis?
- Are you a self-starter with excellent communication and leadership skills?
ASSUMPTION: Newfold Digital values candidates who are passionate about their work, committed to delivering results, and eager to collaborate with diverse teams to drive success.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and balancing competing priorities
- Working with diverse teams and stakeholders, each with their own goals and expectations
- Adapting to a fast-paced and dynamic work environment
- Keeping up with the latest trends and best practices in marketing automation and data analysis
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- This role is similar to a Marketing Automation Manager or Marketing Technology Manager, but with a stronger focus on product management and cross-functional collaboration
- Unlike other marketing roles, this position requires a deep understanding of data analysis and a strong background in marketing automation
- Career progression may include advancing to a senior or management role within the marketing automation team or exploring opportunities in related fields, such as data science or product management
ASSUMPTION: This role offers a unique blend of marketing, data analysis, and product management responsibilities, making it an attractive opportunity for candidates with diverse skills and interests.
📝 Sample Projects
- Developing and implementing a new cross-sell strategy to increase customer engagement and revenue
- Enhancing the Ad Server's capabilities to support a robust marketing decision engine and improve campaign performance
- Designing and executing A/B tests to optimize marketing strategies and drive business growth
ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for the Marketing Automation Product Manager role at Newfold Digital.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Newfold Digital support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Newfold Digital foster a culture of innovation and collaboration?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership abilities
- Research Newfold Digital and the marketing automation industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
