Marketing Automation Specialist

📌 Core Information

🔹 Job Title: Marketing Automation Specialist

🔹 Company: Multiplica Talent

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote (Anywhere in the world)

🚀 Job Overview

Key aspects of this role include:

• Designing and implementing automated workflows using Zoho Marketing Automation and Zoho CRM
• Collaborating with the marketing team to execute effective digital campaigns
• Monitoring data quality and generating performance reports
• Working autonomously and proactively to identify and implement improvements
• Thriving in a remote, multicultural environment with a strong teamwork focus

ASSUMPTION: This role requires a high degree of technical proficiency and autonomy, as well as strong analytical and process-oriented skills. The ideal candidate will be comfortable working remotely and collaborating with a diverse, global team.

📋 Key Responsibilities

✅ Design and configure automated workflows in Zoho Marketing Automation

✅ Integrate and synchronize Zoho CRM to ensure lead and campaign tracking

✅ Manage forms, audiences, lists, and dynamic segmentation

✅ Implement lead scoring and lead nurturing strategies

✅ Collaborate with the marketing team to execute effective digital campaigns

✅ Monitor data quality and generate performance reports

ASSUMPTION: The responsibilities listed above are essential for this role, but the ideal candidate will also be proactive in identifying and proposing additional tasks to improve overall marketing automation processes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience (2+ years) with Zoho Marketing Automation and Zoho CRM

Required Skills:

• Advanced proficiency in Zoho Marketing Automation and Zoho CRM
• Solid knowledge of funnels, lead nurturing, and lead scoring
• Analytical and process-oriented mindset
• Proactivity and autonomy in identifying and implementing improvements
• Familiarity with automation tools such as Zapier or Make
• Strong teamwork and collaboration skills
• Advanced English proficiency

Preferred Skills:

• Experience working remotely in a multicultural environment
• Knowledge of additional marketing automation tools or platforms

ASSUMPTION: While the required skills are essential for this role, candidates with additional marketing automation experience or exposure to other relevant tools may be at an advantage.

💰 Compensation & Benefits

Salary Range: $25 - $35 USD per hour (Based on experience and market rates for mid-level marketing automation specialists in Mexico)

Benefits:

• Flexible working hours
• 100% remote work from anywhere in the world
• Collaboration in a stable, long-term project
• Autonomy to propose and implement improvements
• Participation in global initiatives with real impact
• Collaborative, agile team culture focused on continuous learning
• Opportunity to work with highly qualified, multicultural teams

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on market rates for mid-level marketing automation specialists in Mexico. Final compensation may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Multiplica Talent is a staffing and recruiting company specializing in digital talent recruitment, with a focus on inbound recruiting, digital talent recruiting, and employer branding.

Company Size: Multiplica Talent has 201-500 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: 2017, with a strong focus on empowering extraordinary people to embrace the future.

Company Description:

• Multiplica Talent partners with clients to understand their unique needs and offer them the best digital talent.
• The company has 20 years of experience selecting top-tier digital professionals in Latin America and Europe.
• Multiplica Talent's talents are characterized by their high degree of specialization and human quality, with a focus on self-management and continuous training.

Company Specialties:

• Inbound Recruiting
• Digital talent recruiting
• Mentoring
• Training
• Talent selection
• Employer branding
• Value proposition design
• Talent attraction
• UX recruitment
• Headhunting

Company Website: multiplica.com

ASSUMPTION: Multiplica Talent's focus on digital talent recruitment and empowerment makes it an attractive option for marketing automation specialists looking to grow their careers in a dynamic, global environment.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with the marketing team.

Work Arrangement: Fully remote, with the option to work from anywhere in the world.

Growth Opportunities:

• Expanding marketing automation capabilities and implementing new tools
• Collaborating with cross-functional teams on global initiatives
• Developing leadership and mentoring skills within the marketing automation team

ASSUMPTION: The fully remote nature of this role and Multiplica Talent's global presence provide ample opportunities for professional growth and exposure to diverse markets and teams.

🌍 Location & Work Environment

Office Type: Fully Remote (No physical office)

Office Location(s): Mexico (Remote)

Geographic Context:

• Mexico is a vibrant and diverse country with a strong digital talent pool.
• The remote nature of this role allows for flexibility in working hours and location.
• Mexico's time zone (CST) may require some overlap with team members in other regions.

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The fully remote work environment and flexible scheduling provide a high degree of autonomy and work-life balance for the ideal candidate.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the Marketing Manager
• Final interview with the Marketing Director

Key Assessment Areas:

• Technical proficiency in Zoho Marketing Automation and Zoho CRM
• Analytical and problem-solving skills
• Process-oriented mindset
• Proactivity and autonomy
• Teamwork and collaboration skills
• English language proficiency

Application Tips:

• Highlight relevant experience with Zoho Marketing Automation and Zoho CRM in your resume.
• Tailor your resume and cover letter to emphasize your analytical, process-oriented, and proactive skills.
• Prepare examples of marketing automation campaigns you've worked on and their outcomes.
• Follow up with Multiplica Talent after submitting your application to express your interest in the role.

ATS Keywords: Zoho Marketing Automation, Zoho CRM, Lead Nurturing, Lead Scoring, Data Quality Monitoring, Automation Tools, Remote Work, Multicultural Environment

ASSUMPTION: The application process for this role may vary depending on the volume of applicants and the company's specific needs at the time of application.

🛠️ Tools & Technologies

• Zoho Marketing Automation
• Zoho CRM
• Automation tools (e.g., Zapier, Make)
• Additional marketing automation tools (as needed)

ASSUMPTION: The ideal candidate will be comfortable learning and adapting to new tools and technologies as needed for the role.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Continuous learning
• Collaboration
• Innovation
• Customer focus

Work Style:

• Autonomous and proactive
• Collaborative and team-oriented
• Adaptable and open to change
• Focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a remote, multicultural environment with a strong focus on teamwork?
• Are you comfortable working autonomously and proactively to identify and implement improvements?
• Do you align with Multiplica Talent's company values, particularly empowerment and continuous learning?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with Multiplica Talent's values and work style, with a proven ability to thrive in a remote, multicultural environment.

⚠️ Potential Challenges

• Working with a diverse, global team may require additional communication and coordination efforts.
• The fully remote nature of the role may present unique challenges in maintaining work-life balance.
• The fast-paced and dynamic nature of marketing automation may require adaptability and quick learning.
• Language barriers may present challenges in communication and collaboration with team members from different regions.

ASSUMPTION: The ideal candidate will be proactive in addressing potential challenges and seeking support from their team and management when needed.

📈 Similar Roles Comparison

• This role is similar to other marketing automation specialist positions, but may offer more autonomy and flexibility due to its fully remote nature.
• Compared to related roles, this position may require a stronger focus on data quality monitoring and reporting.
• Career progression in this role may involve expanding marketing automation capabilities, collaborating with cross-functional teams, and developing leadership skills.

ASSUMPTION: The ideal candidate will be aware of the unique aspects of this role compared to similar positions and be prepared to leverage those differences to their advantage.

📝 Sample Projects

• Implementing and optimizing lead scoring and lead nurturing strategies for a global e-commerce client
• Collaborating with the marketing team to execute a multi-channel digital campaign, including email, social media, and PPC advertising
• Developing and maintaining a comprehensive marketing automation dashboard to track key performance indicators (KPIs) and campaign performance

ASSUMPTION: The ideal candidate will be able to provide specific examples of marketing automation projects they've worked on and their outcomes, demonstrating their technical proficiency and problem-solving skills.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the marketing automation team currently, and how can this role address them?
• How does Multiplica Talent support the professional growth and development of its marketing automation specialists?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the marketing team collaborate with other departments, such as sales and customer success, to ensure consistent messaging and customer experience?
• What is the company's long-term vision for marketing automation, and how does this role fit into that strategy?

ASSUMPTION: The ideal candidate will ask thoughtful, insightful questions that demonstrate their interest in the role and their commitment to driving marketing automation success at Multiplica Talent.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with Zoho Marketing Automation and Zoho CRM, as well as your analytical, process-oriented, and proactive skills.
• Prepare examples of marketing automation campaigns you've worked on and their outcomes, emphasizing your role in their success.
• Follow up with Multiplica Talent after submitting your application to express your interest in the role and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.