Marketing Automation Specialist

📌 Core Information

🔹 Job Title: Marketing Automation Specialist

🔹 Company: CyberArk

🔹 Location: Newton, Massachusetts, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing marketing requests using Marketo
• Collaborating with the Marketing team to translate campaign goals into technical execution
• Building and managing Marketo programs, email builds, and landing pages
• Supporting strategic marketing automation projects
• Working cross-departmentally to satisfy internal stakeholders

ASSUMPTION: This role requires a balance of technical skills and strategic thinking to drive results using marketing automation.

📋 Key Responsibilities

✅ Work with the Marketing team to build best-in-class performing Marketo programs (Email, Event, Webinars) that create quality demand efficiently, at scale.

✅ Responsible for creating and partnering with Marketing team members to work on: email builds/sends, landing pages, dynamic content, list imports, database management, and multi-tool orchestration

✅ Create campaigns to support nurture, scoring, event promotion, and data management

✅ Plan and perform A/B testing within marketing automation platform to improve results

✅ Have a clear understanding of the following areas: the framework of campaigns, lead routing, and data management between sales and marketing systems

✅ Support the Marketing team with the planning and execution of strategic marketing automation projects like segmentation, deliverability, email performance reporting, and opt-in database growth

✅ Ability to work cross-departmentally to obtain critical information and satisfy internal stakeholders.

✅ Excellent communication, attention to detail and desire to improve processes.

ASSUMPTION: The responsibilities listed are not exhaustive and may evolve based on business needs and team priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in marketing automation; must be proficient in Marketo, CRM (Salesforce preferred), and related platform integrations i.e. Demandbase, On24 (a nice to have).

Required Skills:

• Demonstrated experience in marketing automation and inbound/outbound best practices
• Technical aptitude: Have worked with highly complex processes and a large MarTech stack; ability to understand technologies and how to leverage them to achieve desired results
• You are data-driven and a continual learner.
• Experience working with a quality assurance process to support high quality execution
• Intermediate proficiency in multichannel digital marketing and its interdependence with marketing automation.
• Excellent independent project management and self-starter skills and experience working in and communicating in a cross-functional matrixed organization.

Preferred Skills:

• Experience with additional marketing automation tools and platforms
• Familiarity with marketing analytics and reporting

ASSUMPTION: The required qualifications listed are essential for success in this role, but the ideal candidate may also possess additional skills and experiences that would further enhance their performance.

💰 Compensation & Benefits

Salary Range: $61,000 - $85,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience.

Benefits:

• Medical
• Dental
• Vision
• Financial
• Other Benefits

Working Hours: 40 hours per week, with flexibility for overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary based on individual qualifications and performance.

📌 Applicant Insights

🔍 Company Context

Industry: CyberArk is a global leader in Identity Security, centered on privileged access management. They provide comprehensive security offerings for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads, and throughout the DevOps lifecycle.

Company Size: CyberArk has 201-500 employees, which means the company is mid-sized. This size allows for a more intimate work environment with ample opportunities for growth and collaboration.

Founded: CyberArk was founded in 2004 and has since grown to become a trusted provider of identity security solutions for leading organizations worldwide.

Company Description:

• CyberArk is dedicated to helping organizations secure their most critical assets by protecting privileged access across the enterprise.
• The company's solutions are designed to provide comprehensive security for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads, and throughout the DevOps lifecycle.
• CyberArk's commitment to innovation and customer success has made it a trusted partner for businesses seeking to protect their most valuable assets.

Company Specialties:

• Privileged Access Management
• Identity Security
• Cybersecurity
• Machine Identity Management
• Encryption
• Secrets Management

Company Website: http://www.cyberark.com/

ASSUMPTION: CyberArk's focus on identity security and commitment to innovation make it an attractive employer for individuals seeking a challenging and rewarding career in the tech industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in marketing automation.

Reporting Structure: The Marketing Automation Specialist will report directly to the Marketing team and collaborate with various departments to satisfy internal stakeholders.

Work Arrangement: This is an on-site position, with the opportunity for remote work as needed and approved.

Growth Opportunities:

• As CyberArk continues to grow, there may be opportunities for the Marketing Automation Specialist to take on more responsibilities or move into a management role.
• The company's focus on innovation and customer success may also present opportunities for the Marketing Automation Specialist to contribute to new projects or initiatives.
• CyberArk's mid-sized company structure allows for ample opportunities for collaboration and growth.

ASSUMPTION: The Marketing Automation Specialist role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: CyberArk's Newton, MA office is a modern and collaborative workspace designed to foster creativity and productivity.

Office Location(s): 175 E 400 S, Suite 300, Salt Lake City, UT 84111, US

Geographic Context:

• Newton, MA is a suburban city located just outside of Boston, offering a mix of urban and suburban living.
• The area is known for its high-quality schools, diverse neighborhoods, and abundant recreational opportunities.
• CyberArk's office is conveniently located near public transportation, making it easily accessible for commuters.

Work Schedule: The Marketing Automation Specialist will work a standard 40-hour workweek, with flexibility for overtime as needed.

ASSUMPTION: The Newton, MA office provides a modern and collaborative work environment that supports the success of the Marketing Automation Specialist.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• On-site or virtual interview with the Marketing team
• Final interview with the Marketing Director

Key Assessment Areas:

• Technical proficiency in Marketo and related platforms
• Strategic thinking and problem-solving skills
• Communication and collaboration skills
• Attention to detail and quality assurance processes

Application Tips:

• Highlight relevant experience and skills in your resume, with a focus on marketing automation and related technologies.
• Tailor your cover letter to demonstrate your understanding of CyberArk's mission and values.
• Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work collaboratively in a cross-functional environment.

ATS Keywords: Marketo, Marketing Automation, CRM, Salesforce, Data Management, Email Marketing, A/B Testing, Project Management, Digital Marketing, Communication, Attention to Detail, Process Improvement, Lead Routing, Segmentation, Email Performance, Quality Assurance

ASSUMPTION: The application process for the Marketing Automation Specialist role at CyberArk is designed to assess the candidate's technical skills, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Demandbase
• On24
• Additional marketing automation tools and platforms (as needed)

ASSUMPTION: The Marketing Automation Specialist will be proficient in Marketo and Salesforce, with the opportunity to learn and utilize additional tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Success
• Integrity
• Collaboration
• Accountability

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change
• Attentive to detail and committed to quality

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with complex processes and a large MarTech stack?
• Do you have a strong attention to detail and a commitment to quality?
• Are you data-driven and results-focused, with a desire to continually learn and improve?

ASSUMPTION: The ideal candidate for the Marketing Automation Specialist role at CyberArk will be a strong cultural fit, with a collaborative work style, a commitment to quality, and a data-driven approach to problem-solving.

⚠️ Potential Challenges

• The Marketing Automation Specialist role may require working with complex processes and a large MarTech stack, which can be challenging at times.
• CyberArk's focus on innovation and customer success may present unique challenges and opportunities for growth.
• The role may require occasional overtime to meet project deadlines or support critical business needs.
• The Newton, MA office is located in a suburban area, which may require commuting for some employees.

ASSUMPTION: The potential challenges associated with the Marketing Automation Specialist role at CyberArk can be overcome with a strong commitment to learning, adaptability, and a focus on quality.

📈 Similar Roles Comparison

• Compared to other marketing automation roles, this position at CyberArk places a greater emphasis on strategic thinking and collaboration with cross-functional teams.
• The role requires a strong understanding of the framework of campaigns, lead routing, and data management between sales and marketing systems, which may be unique to CyberArk's approach to identity security.
• Career progression in this role may involve moving into a management position or contributing to new projects and initiatives as the company continues to grow and innovate.

ASSUMPTION: The Marketing Automation Specialist role at CyberArk offers a unique blend of technical skills, strategic thinking, and collaboration, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to promote an upcoming webinar or event
• Implementing A/B testing to optimize email open rates and click-through rates
• Collaborating with the Sales team to improve lead routing and data management processes

ASSUMPTION: The Marketing Automation Specialist role at CyberArk offers a wide range of projects and initiatives, providing ample opportunities for the candidate to demonstrate their skills and contribute to the company's success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how the Marketing Automation Specialist role fits within it?
• How does CyberArk support the professional development and growth of its employees?
• What are the most challenging aspects of working in the Marketing department at CyberArk?
• How does CyberArk approach collaboration and communication between marketing and sales teams?
• What are the key priorities for the Marketing Automation Specialist role in the first 90 days?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to success at CyberArk.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on marketing automation and related technologies.
• Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work collaboratively in a cross-functional environment.
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.