Marketing Automation Specialist

📌 Core Information

🔹 Job Title: Marketing Automation Specialist

🔹 Company: Okta

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-24

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site (Tokyo, Japan)

🚀 Job Overview

Key aspects of this role include:

• Supporting and executing integrated demand generation programs
• Working closely with internal and external teams to create, optimize, report, and manage demand marketing automation initiatives
• Building and defining target audience lists, determining personalization strategies, launching emails, and building campaigns in Marketo and Salesforce
• Monitoring campaigns and their effectiveness, with a strong attention to detail and analytical focus
• Integrating data from various sources and tools to optimize content and messaging in nurture programs by behaviors and personas

ASSUMPTION: This role requires a strong passion for communication and identifying opportunities across marketing functions. It involves balancing operational infrastructure with global marketing initiatives and communicating processes to stakeholders.

📋 Key Responsibilities

✅ Working closely with multiple marketing and product marketing teams to deliver highly effective demand generation, event, and advocacy/loyalty programs

✅ Collaborating with various internal stakeholders to build, test, and execute email segmentation, reporting, and set-up of campaigns

✅ Monitoring campaigns and their effectiveness, with a strong attention to detail and analytical focus

✅ Integrating data from various sources and tools to optimize content and messaging in nurture programs by behaviors and personas

✅ Creating email campaigns and landing pages in accordance with branding guidelines

✅ Updating marketing campaign workflows as changes to business requirements dictate

✅ Supporting marketing team in analyzing and reporting marketing data to help shape future marketing strategies and provide feedback

✅ Building custom Salesforce campaigns to guide and advise campaign performance

✅ Overseeing campaign setup and data flow from Marketo to Salesforce to ensure the integrations are activated for the right programs, and that leads and responses are routing and scoring properly across the tech stack

ASSUMPTION: This role requires strong project management skills, the ability to connect the dots across teams, and the ability to prioritize and manage multiple projects/processes at one time.

🎯 Required Qualifications

Education: BS/BA or equivalent required

Experience: 4+ years of experience in Database, Marketing Automation/Operations or similar

Required Skills:

• Subject matter expertise in email marketing best practices
• Experience building and deploying product/promotional go-to-market and optimization strategies with an emphasis on marketing tech implementations, messaging, and A/B testing
• Proficiency in Salesforce and Marketo
• Experience with troubleshooting systems, processes, and data issues
• Impeccable attention to detail and committed to quality work
• Strong project management skills
• Ability to prioritize and manage multiple projects/processes at one time
• Fluent in Japanese and English

Preferred Skills:

• Marketo Certified Expert
• Experience in other common martech, like Outreach, Splash, Folloze, Litmus
• Marketing Automation, Campaign Operations or a similar role at a B2B, SaaS company

ASSUMPTION: While not explicitly stated, having experience with other common martech tools and a background in a similar role at a B2B, SaaS company would be beneficial but not required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Automation Specialist in Tokyo, Japan, with 4+ years of experience, the estimated salary range is ¥6,000,000 - ¥8,000,000 per year.

Benefits:

• Amazing Benefits
• Making Social Impact
• Developing Talent and Fostering Connection + Community at Okta

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Okta is a leading provider of identity management solutions, operating in the competitive Software Development industry.

Company Size: Okta is a mid-sized company with 5,001-10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Okta was founded in 2009 and has since grown to become a publicly traded company with a strong global presence.

Company Description:

• Okta gives you a neutral, powerful, and extensible platform that puts identity at the heart of your stack
• No matter what industry, use case, or level of support you need, Okta has you covered
• Okta is committed to providing the best tools, technology, and benefits to empower employees to work productively in a setting that best and uniquely suits their needs

Company Specialties:

• Identity Management
• Access Management
• Single Sign-On
• SaaS
• Cloud
• User Management
• Mobile Security
• Mobility Management
• and IDaaS

Company Website: https://www.okta.com

ASSUMPTION: Okta's focus on identity management and access solutions makes it an attractive employer for professionals interested in the security and software development industries.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and development within the marketing automation field.

Reporting Structure: The Marketing Automation Specialist will report directly to the Global Marketing Automation team and collaborate with various internal stakeholders, including marketing and product marketing teams.

Work Arrangement: This role is primarily on-site in Tokyo, Japan, with flexibility for remote work as needed.

Growth Opportunities:

• Potential to advance to a senior or management role within the marketing automation team
• Opportunities to work on diverse campaigns and projects, gaining experience in various aspects of marketing automation
• Chance to collaborate with global teams and gain exposure to international marketing strategies

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing automation and gain experience working with global teams.

🌍 Location & Work Environment

Office Type: Okta's Tokyo office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 100 1st St, San Francisco, California 94105, US (Global Headquarters); Farringdon Road, London, England EC1M 3, GB; 80 Pacific Hwy, Sydney, New South Wales 2074, AU; Barbara Strozzilaan 201, Amsterdam, North Holland 1083, NL; 300 Park Ave, San Jose, California, US; 718 7th St NW, Washington, District of Columbia, US; 110 110th Ave NE, Bellevue, Washington 98004, US; 300 Park Ave, San Jose, CA 95110, US; 80 Pacific Hwy, Sydney, NSW 2060, AU; 718 7th St NW, Washington, DC 20001, US; 642 King St W, Toronto, Ontario M5V 1M7, CA

Geographic Context:

• Tokyo, Japan, is a major global city with a vibrant tech industry and a high cost of living
• The office is located in a central business district, offering easy access to public transportation and amenities
• Okta's global presence provides opportunities for international travel and collaboration

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work as needed.

ASSUMPTION: Okta's global offices provide a dynamic work environment, with opportunities for international collaboration and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• On-site or video interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Technical skills in marketing automation, email marketing, and relevant tools
• Problem-solving and analytical skills
• Communication and collaboration skills
• Attention to detail and quality assurance
• Cultural fit with Okta's values and work environment

Application Tips:

• Highlight relevant experience and achievements in marketing automation and email marketing
• Demonstrate a strong understanding of Okta's products and services, and how your skills align with the role's requirements
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work collaboratively in a dynamic environment
• Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Marketing Automation, Email Marketing, Salesforce, Marketo, Project Management, Data Analysis, Campaign Management, Segmentation, A/B Testing, Attention to Detail, Communication, Collaboration, Troubleshooting, Nurture Programs, Branding, Reporting

ASSUMPTION: Okta's hiring process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit with the company's values and work environment.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• Other common martech tools (Outreach, Splash, Folloze, Litmus)
• Project management tools (Asana, Trello, Jira)
• Data analysis tools (Excel, Google Analytics, Tableau)

ASSUMPTION: Proficiency in Salesforce and Marketo is required, while experience with other common martech tools and project management tools is preferred.

👔 Cultural Fit Considerations

Company Values:

• Customer-Focused
• Innovative
• Trustworthy
• Inclusive
• Customer-Focused
• Customer-Focused

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Customer-focused and results-oriented

Self-Assessment Questions:

• How do you approach troubleshooting systems, processes, and data issues in a marketing automation context?
• Can you provide an example of a time when you optimized content and messaging in nurture programs by behaviors and personas?
• How do you prioritize and manage multiple projects/processes at one time in a dynamic work environment?

ASSUMPTION: Okta values candidates who are customer-focused, innovative, trustworthy, inclusive, and customer-focused, with a collaborative and data-driven work style.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with multiple stakeholders and tight deadlines
• Managing multiple projects and priorities simultaneously
• Keeping up with the latest marketing automation trends and tools
• Collaborating effectively with global teams across different time zones

ASSUMPTION: These challenges require strong project management skills, adaptability, and effective communication to succeed in this role.

📈 Similar Roles Comparison

• Marketing Automation Specialist vs. Marketing Operations Specialist: Both roles focus on marketing automation, but the Marketing Operations Specialist may have a broader scope, including budget management, vendor relationships, and process improvement
• Industry-specific context: Okta's focus on identity management and access solutions sets it apart from other software development companies
• Career path comparison: This role offers opportunities to advance to senior or management positions within the marketing automation team, with potential for international relocation

ASSUMPTION: Understanding the differences between similar roles and Okta's unique industry focus is crucial for candidates to determine if this role aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a targeted email campaign to promote Okta's new identity management solution, with personalized messaging based on recipient personas and behaviors
• Optimizing the lead scoring model in Salesforce to improve marketing and sales alignment and drive better conversion rates
• Collaborating with the product marketing team to create and launch a go-to-market strategy for a new product release, including email campaigns, landing pages, and event planning

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for growth and development in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Global Marketing Automation team?
• How does Okta support the professional development and growth of its marketing automation specialists?
• What are the most significant challenges facing the marketing automation team in the next 12-24 months, and how can this role contribute to addressing them?
• How does Okta foster a culture of innovation and trustworthiness within its marketing teams?
• What are the key priorities for this role in the first 30-60-90 days, and how will my performance be measured and evaluated?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and Okta's culture, and helps you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in marketing automation, email marketing, and other required qualifications
• Prepare for the interview process by researching Okta's products, services, and company culture
• Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.