📌 Core Information
🔹 Job Title: Marketing Automation Specialist
🔹 Company: Hewlett Packard Enterprise
🔹 Location: Guadalajara, Jalisco, Mexico (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days per week in-office)
🚀 Job Overview
Key aspects of this role include:
- Configuring and executing marketing programs and digital campaigns in Marketo
- Managing audience segmentation, email deployment, and performance analysis
- Collaborating with cross-functional teams to enhance automation workflows and support marketing initiatives
- Optimizing processes, documenting best practices, and ensuring campaign accuracy
ASSUMPTION: This role requires a balance of technical skills (Marketo, data management) and soft skills (communication, collaboration) to succeed in a dynamic, cross-functional environment.
📋 Key Responsibilities
✅ Configure, test, and deploy email campaigns, newsletters, and event/webinar communications in Marketo
✅ Manage and create audience segmentation for targeted campaigns
✅ Oversee data flow between Marketo and other tools (CRM, event/webinar platforms) to maintain accuracy and compliance
✅ Streamline workflows, document processes, and implement industry best practices for efficient campaign execution
✅ Collaborate with marketing teams, content teams, and demand operations to ensure smooth execution and alignment with business objectives
ASSUMPTION: This role involves a mix of independent work and team collaboration, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years of experience in marketing automation, email marketing, digital marketing operations, demand generation, CRM management, sales operations, business intelligence, customer engagement, event management, or content marketing
Required Skills:
- Proficient in Marketo (training will be provided)
- Strong communication and collaboration skills
- Attention to detail and problem-solving mindset
- Basic HTML/CSS skills for email templates
- Familiarity with Salesforce, Adobe Analytics, or other marketing automation tools
Preferred Skills:
- Experience with marketing data (e.g., tracking performance, using UTMs, or working with dynamic content)
- Basic troubleshooting skills related to email formatting, campaign execution, and data sync between tools
ASSUMPTION: While specific experience with Marketo is preferred, the company is willing to provide training for the right candidate.
💰 Compensation & Benefits
Salary Range: MXN 60,000 - 90,000 per month (based on industry standards for the role, experience level, and location)
Benefits:
- Health & Wellbeing: Comprehensive suite of benefits supporting physical, financial, and emotional wellbeing
- Personal & Professional Development: Programs catered to helping employees reach career goals
- Unconditional Inclusion: Flexible work arrangements, unconditional inclusion, and a force for good
Working Hours: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Information Technology & Services. HPE is a global edge-to-cloud company advancing the way people live and work by helping companies connect, protect, analyze, and act on their data and applications.
Company Size: 10,001+ employees. As a large organization, HPE offers extensive resources, diverse opportunities, and a global presence.
Founded: 1939. HPE has a rich history and has evolved through various iterations, including its current focus on edge-to-cloud computing.
Company Description:
- HPE is committed to finding new and better ways to accelerate what's next
- The company values varied backgrounds and embraces an inclusive culture
- HPE is a force for good, making bold moves together
Company Specialties:
- Big Data Analytics
- NoSQL
- Streaming data
- Enterprise Software
- Machine Learning
- Analytics
- Data Fabric
- Edge Computing
- Container Platform
Company Website: http://hpe.com/ezmeral
ASSUMPTION: HPE's size and global presence offer applicants extensive opportunities for growth and development.
📊 Role Analysis
Career Level: Intermediate. This role offers opportunities for growth and career progression within the marketing function.
Reporting Structure: The Marketing Automation Specialist will report to the Marketing Operations Manager or a similar role.
Work Arrangement: Hybrid (2 days per week in the office, with the rest of the time working remotely).
Growth Opportunities:
- Expanding skills and expertise in marketing automation and related technologies
- Advancing to senior roles within the marketing function or related fields
- Exploring opportunities in other business units or regions within HPE
ASSUMPTION: This role provides a strong foundation for career growth within the marketing field and the broader technology industry.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Guadalajara, Jalisco, Mexico
Geographic Context:
- Guadalajara is the second-largest city in Mexico and a major economic hub
- The city offers a vibrant culture, rich history, and a high quality of life
- Guadalajara is well-connected by international and domestic flights
Work Schedule: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: Guadalajara's vibrant culture and high quality of life make it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study presentation
- Final round interview with the marketing team or relevant stakeholders
Key Assessment Areas:
- Technical skills in marketing automation and related tools
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with HPE's values
Application Tips:
- Highlight relevant experience and skills in marketing automation and related fields
- Tailor your resume and cover letter to emphasize your fit for this role
- Prepare for technical assessments or case studies by brushing up on your Marketo skills
- Research HPE's company culture and values to demonstrate your cultural fit
ATS Keywords: Marketing Automation, Marketo, Email Marketing, Digital Marketing, CRM Management, Data Analysis, Collaboration, Problem Solving, Attention to Detail, Communication, Process Optimization, Segmentation, Campaign Execution, HTML/CSS, Salesforce, Adobe Analytics, Creativity
ASSUMPTION: HPE's application process is competitive, and candidates should be prepared to demonstrate their skills and fit for the role.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Adobe Analytics
- HTML/CSS
- CRM, event/webinar platforms
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Obsessed
- One HPE
- Trust and Integrity
- Inclusion
Work Style:
- Collaborative and team-oriented
- Adaptable and open to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you align with HPE's values, particularly 'Innovation' and 'Customer Obsessed'?
- How comfortable are you working in a hybrid environment, balancing independent work and team collaboration?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: Candidates should assess their fit with HPE's values and work style to ensure a successful transition into the company culture.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the latest marketing automation trends and best practices
- Adapting to a dynamic work environment and changing priorities
- Navigating a large, global organization with diverse teams and processes
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- Marketing Automation Specialist vs. Marketing Operations Manager: The former focuses more on day-to-day campaign execution, while the latter oversees strategic planning and team management
- Industry-specific context: Marketing automation roles may vary depending on the industry's specific needs and regulations
- Career path comparison: This role can lead to senior marketing operations roles, marketing manager positions, or related fields within the technology industry
ASSUMPTION: Understanding the differences between related roles and the industry-specific context can help candidates tailor their application and prepare for the role.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive event registrations
- Implementing dynamic content and personalization in email templates to improve engagement
- Optimizing campaign workflows to reduce manual effort and improve efficiency
ASSUMPTION: These sample projects demonstrate the day-to-day responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy and team structure?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does HPE support the professional development and growth of its marketing team members?
- What opportunities are there for collaboration and knowledge-sharing with other marketing teams or regions?
- How does HPE ensure a positive work-life balance for its employees, particularly in a hybrid work environment?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing automation and related fields
- Prepare for technical assessments or case studies by brushing up on your Marketo skills
- Research HPE's company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
