📌 Core Information
🔹 Job Title: Marketing Automation Specialist
🔹 Company: 1-800 Contacts
🔹 Location: Draper, UT (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing, executing, and optimizing automated marketing campaigns to drive customer engagement and lead generation.
- Collaborating with cross-functional teams to ensure alignment on messaging, goals, and strategies.
- Conducting A/B testing to continuously optimize campaign performance.
- Creating and optimizing customer journeys to increase customer satisfaction and lifetime value.
ASSUMPTION: This role requires a strong understanding of marketing technologies, campaign strategy, and analytics to drive results in an increasingly data-driven environment.
📋 Key Responsibilities
✅ Design, implement, and manage multi-channel automated marketing campaigns (email, SMS, social media, etc.) to drive customer engagement, nurture leads, and increase conversions.
✅ Oversee segmentation and nurturing strategies to ensure prospects are moved through the sales funnel efficiently.
✅ Work closely with cross-functional teams, including sales, content, and product marketing, to ensure alignment on messaging, goals, and strategies.
✅ Conduct A/B testing on email templates, landing pages, and campaigns to continuously optimize performance.
✅ Create and optimize customer journeys to deliver the right message at the right time, increasing customer satisfaction and lifetime value.
✅ Develop and refine lead nurturing workflows that move prospects through the customer journey.
ASSUMPTION: This role requires strong attention to detail and the ability to troubleshoot technical issues related to automation tools.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: 2+ years of experience in marketing automation, digital marketing, or related roles
Required Skills:
- Proficiency in marketing automation platforms (e.g., RedPoint, Braze, Marketo, etc.)
- Strong analytical skills with experience in data-driven decision-making
- Excellent communication and project management skills
- Ability to work independently, prioritize tasks, and meet deadlines
Preferred Skills:
- Knowledge of HTML/CSS for email and landing page design
- Familiarity with SQL or other data querying tools
- Experience with B2B marketing and lead generation tactics
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Google Workspace is assumed to be required for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Automation Specialist with 2-5 years of experience in the Draper, UT area)
Benefits:
- Free eye exams for your entire family
- Deep discounts on lenses, glasses, and other services
- Amazing healthcare coverage
- 401(k) match
- Flexible PTO
- Tuition reimbursement program
- In-house restaurant with highly discounted meals
- Free snacks, ice cream, and drinks every day
- Full onsite gym
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion (specifically, eyewear retail)
Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit team environment with opportunities for growth)
Founded: 2016 (Relatively new company with a modern approach to eyewear retail)
Company Description:
- SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery, with a goal to make vision care simpler, easier, and more accessible.
- The Framery is a subsidiary of 1-800 Contacts, focusing on affordable, high-quality eyewear for self-expression.
- The company maintains a legendary, award-winning culture and continues to develop innovative, pioneering products and businesses.
Company Specialties:
- Retail eyewear
- Affordable, high-quality frames
- Customer-centric approach to vision care
Company Website: liingoeyewear.com
ASSUMPTION: As a smaller company, The Framery at 1-800 Contacts offers a unique opportunity for applicants to make a significant impact and grow with the business.
📊 Role Analysis
Career Level: Mid-level (This role requires 2+ years of experience and offers opportunities for growth and advancement within the marketing department)
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, content, and product marketing.
Work Arrangement: Hybrid (This role offers a hybrid work arrangement, with employees working on-site and remotely)
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Marketing Manager or Senior Marketing Automation Specialist
- Expansion into other areas of the business, such as sales or product management
- Opportunities to work on special projects or initiatives, gaining valuable experience and exposure
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.
🌍 Location & Work Environment
Office Type: Hybrid (Employees work both on-site and remotely)
Office Location(s): 949 E 12400 S, Suite A6, Draper, UT 84020, US
Geographic Context:
- Draper, UT is a suburb of Salt Lake City, offering a mix of urban and suburban living
- The area is known for its high quality of life, with a strong job market, affordable housing, and numerous outdoor recreation opportunities
- The company's headquarters is located in a modern, professional office park with easy access to major highways and public transportation
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, with the opportunity to work from home and enjoy the benefits of an on-site office environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical interview to evaluate marketing automation skills and campaign strategy
- On-site or virtual interview with the Marketing Manager and other team members to discuss the role and company culture further
- Final interview with the CEO or another executive team member to discuss the company's vision and long-term goals
Key Assessment Areas:
- Technical skills in marketing automation and campaign strategy
- Problem-solving and analytical skills
- Communication and project management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing automation and digital marketing experience
- Include specific examples of successful marketing campaigns you've developed and executed in the past
- Demonstrate your understanding of the company's mission and values in your cover letter
- Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans and opportunities for advancement
ATS Keywords: Marketing Automation, Digital Marketing, Campaign Strategy, Analytics, Lead Management, A/B Testing, Customer Journey Mapping, HTML/CSS, SQL, B2B Marketing, Project Management, Communication, Attention to Detail, Troubleshooting, Data-Driven Decision-Making, Learning New Skills
ASSUMPTION: The interview process for this role is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the position.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., RedPoint, Braze, Marketo, etc.)
- Email marketing tools (e.g., Mailchimp, Constant Contact, etc.)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot, etc.)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The specific marketing automation platform used by the company may vary, and candidates should be prepared to demonstrate their ability to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach to vision care
- Innovation and continuous improvement
- Collaboration and teamwork
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a strong passion for customer-centric marketing and a commitment to delivering exceptional customer experiences?
- Are you comfortable working in a collaborative, team-oriented environment and able to adapt to changing priorities and workloads?
- Do you have a proven track record of success in marketing automation and digital marketing, with a strong focus on data-driven decision-making?
ASSUMPTION: Candidates who are passionate about customer-centric marketing, comfortable working in a collaborative environment, and able to demonstrate a strong track record of success in marketing automation and digital marketing will be the best fit for this role.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with a focus on continuous improvement and innovation
- Managing multiple projects and priorities simultaneously, requiring strong organizational and time management skills
- Adapting to new tools and technologies as the company grows and evolves
- Balancing the demands of a hybrid work arrangement, requiring strong self-motivation and time management skills
ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth and development within the role.
📈 Similar Roles Comparison
- This role is similar to a Marketing Automation Specialist or Digital Marketing Specialist position in other companies, but may offer unique opportunities for growth and advancement within the company's marketing department
- As a smaller company, The Framery at 1-800 Contacts may offer a more hands-on, entrepreneurial environment compared to larger corporations
- This role may offer opportunities to work on special projects or initiatives, gaining valuable experience and exposure
ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique opportunities and challenges of this position.
📝 Sample Projects
- Developing and executing a multi-channel automated marketing campaign to drive customer engagement and lead generation
- Conducting A/B testing on email templates, landing pages, and campaigns to optimize performance and improve conversion rates
- Creating and optimizing customer journeys to deliver the right message at the right time, increasing customer satisfaction and lifetime value
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role, but may vary depending on the specific needs and priorities of the company.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department in the next 6-12 months, and how can this role help address them?
- How does this role fit into the company's long-term growth plans, and what opportunities are there for advancement within the marketing department?
- What is the company's approach to professional development and training, and how can this role support my career growth and development?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing?
- What is the company's culture like, and how does this role contribute to maintaining and enhancing that culture?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company's growth plans, and the cultural fit of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing automation and digital marketing experience
- Prepare for the interview by researching the company's mission, values, and growth plans, and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications and fit for the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
