📌 Core Information
🔹 Job Title: Marketing Automation Specialist
🔹 Company: Frost
🔹 Location: San Antonio, TX - Downtown
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing Frost’s instance of BlueConic for efficient campaign execution
- Collaborating with various teams to develop and optimize dynamic customer segments
- Monitoring and refining campaign performance to align with customer behaviors
- Serving as the point of contact for technical troubleshooting and system integrations
- Staying current on marketing automation platform updates and enabling internal teams through training and documentation
ASSUMPTION: This role requires a balance of technical and creative skills, with a strong focus on collaboration and process optimization.
📋 Key Responsibilities
✅ Own and manage Frost’s instance of BlueConic, including access management, segment creation, campaign creation, performance monitoring, and collaboration with IT and Digital Services
✅ Define and document marketing automation processes, workflows, and system integrations to drive efficient, scalable campaign execution
✅ Collaborate with Line of Business marketing teams, our media agency PMG, and the Digital Marketing team to develop and optimize dynamic customer segments and automated campaign workflows
✅ Monitor and refine campaign performance by adjusting workflows, segment logic, and nurture sequences to align with customer behaviors and journey stages
✅ Serve as the point of contact for technical troubleshooting, ensuring integrations with platforms like Acoustic, Google Campaign Manager, and the Frost website are functional and efficient
✅ Stay current on marketing automation platform updates and enable internal teams through training and documentation
✅ Create and evolve a marketing automation guidebook and develop feedback loops to identify ongoing improvement opportunities
✅ Partner with Digital Marketing leadership to evaluate tool performance, recommend enhancements, and plan for future automation investments
✅ Always take action using Integrity, Caring, and Excellence to achieve all-win outcomes
ASSUMPTION: This role involves a mix of technical tasks, collaboration, and strategic planning to optimize marketing automation processes.
🎯 Required Qualifications
Education: Bachelor’s degree in a relevant field or equivalent work experience
Experience: 2+ years of experience working with Customer Data Platforms (CDPs) and marketing automation tools such as BlueConic, Salesforce, Tealium, Acoustic, Marketo, etc.
Required Skills:
- Strong collaboration skills and the ability to communicate technical details to non-technical stakeholders
- A strategic mindset with attention to detail and a process-driven approach to workflow optimization
- Ability to collaborate effectively across IT, Digital Services, and Marketing teams to ensure alignment of systems, data, and campaign goals
- Excellent written, verbal, and presentation communication skills
- Proficient in Microsoft computer applications
Preferred Skills:
- Experience building a marketing automation program from the ground up
- Familiarity with data integration tools and campaign performance dashboards
- A track record of driving measurable improvements in campaign efficiency and segmentation accuracy
ASSUMPTION: Candidates should have a strong background in marketing automation tools and a proven track record of driving campaign efficiency and segmentation accuracy.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (Based on industry standards for a Marketing Automation Specialist with 2-5 years of experience in the financial services sector in San Antonio, TX)
Benefits:
- Medical, dental, vision, long-term disability, and life insurance
- 401(k) matching
- Generous holiday and paid time off schedule
- Tuition reimbursement
- Extensive health and wellness programs, including our Employee Assistance Program
- Referral bonus program
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project needs
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Frost is one of the 50 largest U.S. banks by asset size and is a leader in banking customer satisfaction.
Company Size: 5,001-10,000 employees. As a mid-sized company, Frost offers a balance between a large corporation's resources and a smaller company's agility.
Founded: 1868. Frost has a rich history and a strong commitment to its values and community involvement.
Company Description:
- Frost provides banking, investments, and insurance services to businesses and individuals throughout Texas
- Frost is committed to making people’s lives better – their clients and their coworkers
- Frost has been named No. 1 in Texas for Consumer Banking Customer Satisfaction by J.D. Power for 15 years in a row
Company Specialties:
- Consumer Banking
- Commercial Banking
- Investments
- Insurance
- Investment Advisors
Company Website: http://www.frostbank.com
ASSUMPTION: Frost's focus on customer satisfaction and community involvement makes it an attractive employer for candidates seeking a values-driven work environment.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and career advancement within the marketing department and the broader organization.
Reporting Structure: This role reports directly to the Digital Marketing team and collaborates with various internal teams, such as IT, Digital Services, and Line of Business marketing teams.
Work Arrangement: On-site, with flexibility for remote work as needed for collaboration and project requirements.
Growth Opportunities:
- Advancement within the marketing department, such as a senior role or management position
- Expansion into related fields, such as digital marketing or data analysis
- Career progression within Frost's broader organization, given its diverse range of services and departments
ASSUMPTION: This role offers opportunities for career growth and development within Frost's marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Frost's headquarters is located in San Antonio, TX, with additional offices throughout Texas.
Office Location(s): 111 W Houston St, San Antonio, Texas 78205, US
Geographic Context:
- San Antonio is the second-largest city in Texas and offers a diverse range of cultural, recreational, and entertainment options
- The downtown area, where Frost's headquarters is located, is a vibrant and growing urban center with a mix of historic and modern architecture
- San Antonio has a humid subtropical climate, with mild winters and hot summers
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project needs and collaboration with remote team members.
ASSUMPTION: The downtown San Antonio location offers a dynamic and engaging work environment, with easy access to various amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the Digital Marketing team
- Final interview with the Director of Digital Marketing
Key Assessment Areas:
- Technical skills and experience with marketing automation tools
- Collaboration and communication skills
- Problem-solving and strategic thinking
- Alignment with Frost's values and company culture
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on marketing automation tools and customer data platforms
- Tailor your cover letter to demonstrate your understanding of Frost's values and commitment to customer satisfaction
- Prepare examples of your work with marketing automation tools and be ready to discuss your approach to campaign optimization and segmentation
ATS Keywords: Marketing Automation, BlueConic, Customer Data Platforms, Campaign Management, Technical Troubleshooting, Collaboration, Process Optimization, Strategic Mindset, Attention to Detail
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, collaboration abilities, and alignment with Frost's values and company culture.
🛠️ Tools & Technologies
- BlueConic
- Acoustic
- Google Campaign Manager
- Microsoft Office Suite
- Various data integration tools and campaign performance dashboards
ASSUMPTION: The candidate should have experience with marketing automation tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Caring
- Excellence
Work Style:
- Collaborative and team-oriented
- Process-driven and detail-oriented
- Adaptable and innovative
Self-Assessment Questions:
- Do you thrive in a collaborative environment and enjoy working with diverse teams?
- Are you detail-oriented and committed to process optimization and improvement?
- Do you have a strategic mindset and a passion for driving campaign efficiency and segmentation accuracy?
ASSUMPTION: Candidates who align with Frost's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing technical tasks with collaboration and strategic planning
- Keeping up with the latest marketing automation platform updates and best practices
- Adapting to changes in the marketing automation landscape and Frost's evolving needs
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other marketing automation specialist roles, this position places a stronger emphasis on collaboration and cross-functional teamwork
- Frost's focus on customer satisfaction and community involvement sets it apart from other financial services companies
- Career growth opportunities within Frost's marketing department and broader organization are comparable to those in similar roles
ASSUMPTION: This role offers unique opportunities for collaboration and career growth within Frost's organization.
📝 Sample Projects
- Optimizing customer segmentation and targeting for a new marketing campaign
- Developing and implementing a marketing automation guidebook to improve internal processes and workflows
- Collaborating with IT and Digital Services to integrate new marketing automation tools and platforms
ASSUMPTION: These sample projects demonstrate the candidate's ability to balance technical tasks with collaboration and strategic planning.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Digital Marketing department?
- How does Frost support the professional development and growth of its marketing automation specialists?
- What are the most significant challenges facing the marketing automation team in the next 12-24 months, and how can this role contribute to addressing them?
- How does Frost measure the success of its marketing automation campaigns, and how can this role impact those metrics?
- What is the expected timeline for onboarding and training for this role?
ASSUMPTION: These questions will help the candidate better understand the role's expectations, team dynamics, and opportunities for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing automation tools and customer data platforms
- Prepare examples of your work with marketing automation tools and be ready to discuss your approach to campaign optimization and segmentation
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
