Marketing Automation Specialist

📌 Core Information

🔹 Job Title: Marketing Automation Specialist

🔹 Company: Yorkville University

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Hybrid (2 days/week in-office)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Planning, optimizing, and executing automated email campaigns
• Integrating marketing technologies to enhance student experience
• Collaborating with cross-functional teams to align messaging and timelines
• Analyzing campaign performance and providing data-driven insights

ASSUMPTION: This role requires a balance of technical skills (marketing automation, HTML, CSS) and strong communication skills to collaborate effectively with various teams.

📋 Key Responsibilities

✅ Create and execute automated campaigns, including lead generation, nurturing, reactivation, and event marketing

✅ Build and manage nurture programs, event campaigns, drip sequences, email blasts, and A/B tests

✅ Customize and optimize audience segmentations, lead scoring models, and nurturing journeys to personalize the student experience

✅ Maintain data integrity by ensuring data hygiene, segmentation accuracy, and adherence to CASL and data governance standards

✅ Analyze campaign performance, deliver actionable insights, and model revenue impact across multiple channels

✅ Support tools and strategy by managing lead flow, campaign development, and nurturing programs using CRM and Marketo

✅ Support the team by contributing to marketing projects and cross-functional initiatives that support strategic imperatives

✅ Collaborate across teams to align messaging, timelines, and campaign execution

ASSUMPTION: This role involves a mix of tactical execution (campaign development) and strategic thinking (data analysis and optimization).

🎯 Required Qualifications

Education: Degree in Marketing, Business, IT, or a related field

Experience: 2-5 years of experience with CRMs and marketing automation tools (e.g., Marketo, Salesforce Marketing Cloud, HubSpot)

Required Skills:

• Proficient in HTML and CSS for designing and adjusting email templates
• Strong analytical skills and ability to summarize data-driven insights
• Proficient with Microsoft Office tools (Excel, PowerPoint, Word, Teams)
• Experience with paid media, HTML, or CSS is an asset

Preferred Skills:

• Experience with Marketo is highly preferred, but willingness to learn is acceptable
• Strong communication skills and ability to collaborate with teams
• Detail-oriented, organized, and capable of balancing multiple projects and deadlines

ASSUMPTION: While experience with Marketo is preferred, the company is willing to provide training and certification for the right candidate.

💰 Compensation & Benefits

Salary Range: CAD 65,000 - CAD 85,000 per year (Based on experience level and industry standards for Marketing Automation Specialists in Toronto)

Benefits:

• Access to free courses, certifications, and programs (up to Master's level)
• Mentorship and growth opportunities
• Entrepreneurial culture with a focus on innovation and expansion

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for Marketing Automation Specialists in Toronto, with consideration for the experience level required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Post-secondary education

Company Size: Small (100-200 employees)

Founded: 2004

Company Description:

• Yorkville University is a private, Canadian university offering online and on-campus programs in areas such as business, education, and health
• Known for its innovative approach to education, focusing on student success and engagement
• Emphasizes collaboration, innovation, and continuous improvement

Company Specialties:

• Online learning and student engagement
• Innovative program development and delivery
• Cross-functional collaboration and teamwork

Company Website: www.yorkvilleu.ca

ASSUMPTION: Yorkville University is a progressive, forward-thinking institution that values innovation and continuous improvement in education.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and professional development

Reporting Structure: Reports to the Director, Digital Marketing

Work Arrangement: Hybrid (2 days/week in-office), with flexible hours and remote work options

Growth Opportunities:

• Access to free courses, certifications, and programs for professional development
• Opportunities to lead projects, learn new tools, and gain certifications
• Potential for career progression within the Marketing and Communications team

ASSUMPTION: This role offers opportunities for professional growth and development, with a focus on continuous learning and skill-building.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in downtown Toronto

Office Location(s): 400 Bay Street, Suite 2000, Toronto, ON M5H 2Y4

Geographic Context:

• Toronto is a multicultural, vibrant city with a strong job market and numerous amenities
• Close proximity to public transportation, shopping, and entertainment
• Easy access to parks, museums, and cultural attractions

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Virtual interview with a Talent Advisor to discuss interest and experience
• Panel interview with the Director, Digital Marketing and the Marketing Automation Manager
• Virtual interview with the Brand Team to discuss marketing automation campaigns and collaboration

Key Assessment Areas:

• Technical skills in marketing automation, HTML, and CSS
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Problem-solving and project management abilities

Application Tips:

• Highlight relevant experience with marketing automation tools and CRM management
• Demonstrate strong analytical skills and data-driven insights in your application materials
• Tailor your resume and cover letter to emphasize your fit with Yorkville University's mission and values

ATS Keywords: Marketing Automation, Email Campaigns, CRM Management, Data Analysis, HTML, CSS, Lead Generation, Segmentation, Personalization, Collaboration, Project Management, Communication, Problem Solving, Data Governance, Performance Measurement, Campaign Development

ASSUMPTION: The interview process will focus on assessing both technical skills and cultural fit, with a strong emphasis on communication and collaboration.

🛠️ Tools & Technologies

• Marketo (preferred, but willingness to learn is acceptable)
• CRM (e.g., Salesforce, HubSpot)
• Microsoft Office Suite (Excel, PowerPoint, Word, Teams)
• HTML and CSS

ASSUMPTION: While experience with Marketo is preferred, the company is willing to provide training and certification for the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Student-centered approach
• Innovation and continuous improvement
• Collaboration and teamwork

Work Style:

• Entrepreneurial and adaptable
• Data-driven and analytical
• Strong communication and collaboration skills

Self-Assessment Questions:

• Do you have a strong commitment to student success and a student-centered approach?
• Are you comfortable working in a fast-paced, innovative environment and adapting to change?
• Do you possess strong communication and collaboration skills, with the ability to work effectively with cross-functional teams?

ASSUMPTION: Yorkville University values candidates who are adaptable, data-driven, and committed to student success, with strong communication and collaboration skills.

⚠️ Potential Challenges

• Balancing multiple projects and deadlines in a fast-paced environment
• Working with diverse teams and stakeholders to align messaging and timelines
• Adapting to changes in marketing strategies and technologies
• Maintaining data integrity and compliance with CASL and data governance standards

ASSUMPTION: This role may present challenges in balancing multiple projects, collaborating with diverse teams, and adapting to changes in marketing strategies and technologies.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on marketing automation and data-driven decision-making
• Yorkville University's innovative approach to education sets it apart from more traditional post-secondary institutions
• Career progression opportunities may vary depending on the specific organization and its growth trajectory

ASSUMPTION: This role is unique in its focus on marketing automation and data-driven decision-making, with opportunities for professional growth and development.

📝 Sample Projects

• Developing and executing automated email campaigns to improve student engagement and conversion rates
• Optimizing lead scoring models and nurturing journeys to personalize the student experience
• Analyzing campaign performance and providing data-driven insights to inform strategic decision-making

ASSUMPTION: Sample projects in this role involve a mix of tactical execution (campaign development) and strategic thinking (data analysis and optimization).

❓ Key Questions to Ask During Interview

• How does this role support Yorkville University's mission and strategic imperatives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the Marketing and Communications team collaborate with other departments, such as Admissions and Brand Marketing?
• What opportunities are there for professional development and growth within the Marketing and Communications team?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with marketing automation tools, CRM management, and data analysis
• Prepare for interviews by researching Yorkville University's mission, values, and strategic imperatives
• Follow up with the hiring manager after your interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.