📌 Core Information
🔹 Job Title: Marketing Automation Specialist
🔹 Company: United Nations Federal Credit Union
🔹 Location: Long Island City, NY
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing email campaigns, member journeys, and automation activities
- Collaborating to implement customer journey strategies and ensure seamless data flow
- Developing automated personalization processes and staying updated on best practices
- Working closely with IT to implement new solutions for automation needs
ASSUMPTION: This role requires a balance of technical skills and creativity, with a focus on driving member engagement through effective marketing automation strategies.
📋 Key Responsibilities
✅ Utilize Salesforce Marketing Cloud to develop and execute email campaigns, member journeys, A/B testing, and automation activities
✅ Work closely with colleagues to assist in the development of customer journey strategies, implement creative assets, and support data extraction for campaigns
✅ Collaborate with IT on implementing new solutions for automation needs across marketing technology platforms, ensuring a seamless data flow between systems
✅ Assist in developing automated personalization processes across marketing channels
✅ Stay up-to-date on marketing automation best practices, strategies, and industry standards
✅ Create and maintain comprehensive documentation for marketing automation processes, and provide training to team members on automation techniques and best practices
✅ Maintain professional and technical knowledge by attending educational workshops, reading professional publications, and engaging with personal networks and professional societies
✅ Perform additional responsibilities as assigned
✅ Ensure compliance with federal and state laws and regulations and UNFCU’s Code of Ethics & Business Conduct
ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Computer Science, Business, Engineering, or equivalent experience with demonstrated proficiency
Experience: 2-5 years of experience in marketing technology or automation, preferably in the financial services industry
Required Skills:
- SQL query proficiency
- Familiarity with data structure and data mapping
- Experience in creating complex email journeys
- Knowledge in HTML/CSS/JavaScript, and knowledge in email platform rendering limitations
- Understanding of CAN-SPAM, ePrivacy, GDPR, and related compliance requirements
- Proactive team player with strong problem-solving capability
- Ability to adapt to new technology quickly
- Demonstrated ability to structure and manage projects independently with meticulous attention to detail
Preferred Skills:
- Direct experience with Salesforce Marketing Cloud Automation Studio and Journey Builder
- Experience in configuring personalization attributes on the web and in emails
- Understanding of SOAP and REST API implementation
- Salesforce AMPscript proficiency
ASSUMPTION: Candidates with experience in the financial services industry and familiarity with Salesforce Marketing Cloud will be at an advantage.
💰 Compensation & Benefits
Salary Range: $95,000 - $110,000 annually; compensation is commensurate to geographic location.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee discounts on UNFCU products and services
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement expected.
ASSUMPTION: The salary range provided is based on market research for similar roles in the New York area. Benefits are typical for a mid-sized not-for-profit organization.
📌 Applicant Insights
🔍 Company Context
Industry: United Nations Federal Credit Union is a global not-for-profit financial institution that serves the UN community. It offers a range of financial products and services to its members.
Company Size: UNFCU has over 100,000 members worldwide and employs approximately 500 people. As a mid-sized organization, it offers a collaborative work environment with opportunities for growth and development.
Founded: UNFCU was founded in 1949 and has since grown to serve members in over 100 countries.
Company Description:
- UNFCU is committed to providing peace of mind to its members and colleagues by achieving service excellence in all that it does.
- The organization celebrates diversity and is committed to creating an inclusive environment for all employees.
- UNFCU prohibits discrimination and harassment of any type and is an equal opportunity employer.
Company Specialties:
- Retail banking services
- Mortgages and home equity loans
- Credit cards and personal loans
- Investment and retirement services
- Insurance products
Company Website: unfcu.org
ASSUMPTION: UNFCU's focus on service excellence and member engagement makes it an attractive employer for candidates seeking a purpose-driven career in the financial services industry.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in marketing technology or automation, seeking to grow their career in a mid-sized organization.
Reporting Structure: The Marketing Automation Specialist will report directly to the Marketing Manager and work closely with colleagues across marketing and IT departments.
Work Arrangement: This position is expected to be hybrid, with a combination of on-site and remote work.
Growth Opportunities:
- Advancement to a senior role within the marketing department, such as Marketing Manager or Marketing Director
- Expansion into other areas of the organization, such as product management or business development
- Professional development through training, workshops, and industry conferences
ASSUMPTION: UNFCU's mid-sized structure and focus on service excellence provide ample opportunities for growth and development for motivated employees.
🌍 Location & Work Environment
Office Type: UNFCU's headquarters is located in Long Island City, NY, with a modern and collaborative work environment.
Office Location(s): 400 E 86th St, Long Island City, NY 11101, USA
Geographic Context:
- Long Island City is a vibrant and diverse neighborhood in Queens, NY, with a mix of residential, commercial, and industrial areas.
- The office is conveniently located near public transportation, with easy access to the 7, E, M, and G trains.
- The area offers a variety of dining, shopping, and entertainment options, as well as beautiful waterfront parks and green spaces.
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with a core hours requirement of 10:00 AM - 4:00 PM EST.
ASSUMPTION: UNFCU's Long Island City location offers a dynamic and engaging work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Marketing Manager and a member of the IT department
- Final interview with the Chief Marketing Officer
- Background check and offer extension
Key Assessment Areas:
- Technical skills in marketing automation and related tools
- Problem-solving and project management abilities
- Communication and collaboration skills
- Cultural fit with UNFCU's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with marketing automation tools and provide examples of successful campaigns you've executed
- Demonstrate your understanding of UNFCU's mission and values, and how your skills and experience align with the organization's goals
ATS Keywords: Marketing Automation, Salesforce Marketing Cloud, SQL, Data Mapping, HTML, CSS, JavaScript, CAN-SPAM Compliance, Problem Solving, Project Management, Data Relationships, Personalization, API Implementation, A/B Testing, Documentation
ASSUMPTION: UNFCU's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit with the organization's values and mission.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- SQL
- HTML/CSS/JavaScript
- Email platform rendering tools (e.g., Litmus, Email on Acid)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Member-focused
- Integrity
- Excellence
- Collaboration
- Innovation
Work Style:
- Collaborative and team-oriented
- Adaptable and open to change
- Results-driven and proactive
- Detail-oriented and organized
Self-Assessment Questions:
- Do you have a strong commitment to providing exceptional service to members?
- Are you comfortable working in a collaborative, team-based environment?
- Do you thrive in a dynamic and changing work environment?
- Are you detail-oriented and able to manage multiple projects simultaneously?
ASSUMPTION: Candidates who align with UNFCU's values and work style will be most successful in this role and contribute to the organization's mission and goals.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with the latest marketing automation best practices and industry trends
- Collaborating effectively with colleagues across marketing and IT departments
- Ensuring compliance with federal and state laws and regulations, as well as UNFCU's Code of Ethics & Business Conduct
ASSUMPTION: These challenges can be overcome with strong project management skills, a commitment to continuous learning, effective communication, and a focus on member engagement.
📈 Similar Roles Comparison
- Marketing Automation Specialist vs. Marketing Automation Manager: The Specialist role focuses more on day-to-day execution and technical implementation, while the Manager role involves strategic planning, team leadership, and budget management.
- Marketing Automation Specialist vs. Marketing Analyst: The Specialist role is more focused on campaign execution and automation, while the Analyst role involves data analysis, reporting, and insights generation.
- Career path: Marketing Automation Specialist → Marketing Automation Manager → Marketing Director → Chief Marketing Officer
ASSUMPTION: Understanding the differences between similar roles and the career path opportunities within the organization can help candidates make informed decisions about their career growth and development.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new UNFCU product or service
- Creating a complex email journey to onboard new members and engage them with the organization's offerings
- Collaborating with IT to implement a new marketing technology solution and ensure seamless data flow between systems
ASSUMPTION: These sample projects illustrate the range of responsibilities and the collaborative nature of the Marketing Automation Specialist role at UNFCU.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- What are the most pressing challenges facing the marketing department, and how can this role contribute to addressing them?
- How does UNFCU support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does UNFCU foster a culture of innovation and collaboration within its teams?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the organization's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing automation campaigns you've executed and be ready to discuss them during the interview
- Research UNFCU's mission, values, and offerings to demonstrate your understanding of the organization and its goals
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
