Marketing Automation Specialist - CSA

📌 Core Information

🔹 Job Title: Marketing Automation Specialist - CSA

🔹 Company: Havas Group

🔹 Location: Gurgaon, Haryāna, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing, implementing, and optimizing marketing automation campaigns
• Collaborating with cross-functional teams to monitor analytics and derive insights
• Working with marketing automation tools such as Braze, MoEngage, and CleverTap
• Contributing to weekly and monthly reports, providing insights and recommendations

ASSUMPTION: This role requires a balance of technical skills in marketing automation and data analysis, as well as strong communication skills to collaborate effectively with various teams.

📋 Key Responsibilities

✅ Build, develop, and execute marketing promotional and editorial campaigns using Braze, MoEngage, CleverTap

✅ Assist in setting up A/B tests or control group tests, monitor performance, document learnings, and apply insights to future campaigns

✅ Support the quality assurance (QA) process for email marketing, push notifications, and in-app messaging to ensure flawless execution

✅ Compile campaign data and contribute to weekly and monthly reports, providing insights and recommendations for improvements

✅ Collaborate with cross-functional teams to contribute ideas, assist in preparing proposals, oversee parts of the production process, and support campaign delivery

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring a candidate who can balance both aspects effectively.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Marketing, Mathematics/Statistics, or Engineering field

Experience: 2-4 years of experience in data analysis, with a focus on marketing automation

Required Skills:

• Hands-on experience with Braze, MoEngage, CleverTap; experience with Salesforce Marketing Cloud or Adobe Campaign is a plus
• Basic knowledge of marketing concepts such as segmentation, targeting, personalization, and campaign analytics
• Some familiarity with HTML, CSS, and comfort working with SQL or Python
• Proficiency with Microsoft Office or Google Workspace, especially Excel/Google Sheets for data handling
• Strong curiosity and eagerness to learn about marketing technology and automation tools
• Excellent attention to detail, organizational skills, and a proactive attitude

Preferred Skills:

• Experience with Salesforce Marketing Cloud or Adobe Campaign
• Fluency in additional languages

ASSUMPTION: While the role requires specific technical skills, a strong foundation in marketing concepts and a willingness to learn are equally important.

💰 Compensation & Benefits

Salary Range: INR 6-8 LPA (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Medical, Dental, and Vision Insurance
• Retirement Savings Plan
• Employee Assistance Program
• Paid Time Off

Working Hours: 40 hours per week, with flexibility for occasional overtime

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees

Founded: 1835

Company Description:

• Havas is a global communications network with over 23,000 people in over 100 markets
• Committed to making a meaningful difference to brands, businesses, and people
• Operates with a seamlessly integrated global strategy and operating system, Converged

Company Specialties:

• Advertising
• Marketing
• Public Relations

Company Website: https://www.havas.com/

ASSUMPTION: Havas is a large, global company with a diverse range of services and expertise.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports to the Marketing Manager

Work Arrangement: On-site, with occasional flexibility for remote work

Growth Opportunities:

• Potential to advance to a Senior Marketing Automation Specialist role
• Opportunities to work on diverse campaigns and gain exposure to various industries
• Chance to develop skills in data analysis and marketing strategy

ASSUMPTION: This role offers opportunities for growth and development within the marketing automation and data analysis fields.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): 29/30 Quai de Dion Bouton, Puteaux, 92800, FR

Geographic Context:

• Gurgaon is a major IT and commercial hub in India
• Offers a mix of urban and suburban living, with numerous amenities and recreational options
• Has a humid subtropical climate, with hot summers and mild winters

Work Schedule: Standard business hours, with flexibility for occasional overtime

ASSUMPTION: The work environment at Havas is collaborative and modern, with opportunities for growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the Hiring Manager
• On-site interview with the Marketing Manager and other team members
• Final decision and offer

Key Assessment Areas:

• Technical skills in marketing automation and data analysis
• Communication and collaboration skills
• Problem-solving and critical thinking
• Cultural fit and alignment with Havas' values

Application Tips:

• Highlight relevant experience and skills in marketing automation and data analysis
• Tailor your resume and cover letter to emphasize your fit for the role and company
• Prepare for behavioral and situational interview questions that assess your problem-solving and communication skills

ATS Keywords: Marketing Automation, Data Analysis, Braze, MoEngage, CleverTap, Campaign Analytics, Segmentation, Targeting, Personalization

ASSUMPTION: The application process at Havas is competitive, with a focus on technical skills and cultural fit.

🛠️ Tools & Technologies

• Braze
• MoEngage
• CleverTap
• Salesforce Marketing Cloud (optional)
• Adobe Campaign (optional)
• Microsoft Office or Google Workspace
• SQL or Python

ASSUMPTION: The role requires proficiency in marketing automation tools and familiarity with data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Excellence
• Boldness

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-oriented and proactive

Self-Assessment Questions:

• How do you approach working with cross-functional teams to achieve common goals?
• Can you provide an example of a time when you used data to inform a marketing decision?
• How do you stay organized and manage multiple projects and deadlines?

ASSUMPTION: Havas values candidates who are collaborative, data-driven, and results-oriented, with a strong work ethic and a commitment to excellence.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Keeping up with the latest marketing automation tools and trends
• Collaborating effectively with cross-functional teams
• Working in a fast-paced and dynamic environment

ASSUMPTION: The role requires strong organizational skills, adaptability, and the ability to work effectively in a fast-paced environment.

📈 Similar Roles Comparison

• Marketing Automation Specialist vs. Marketing Analyst: The Marketing Automation Specialist role focuses more on campaign execution and optimization, while the Marketing Analyst role emphasizes data analysis and reporting.
• Industry-specific context: The role may vary depending on the industry and the specific needs of the company's clients.
• Career path comparison: This role can lead to advancement to a Senior Marketing Automation Specialist or Marketing Manager role, with opportunities to specialize in specific industries or client segments.

ASSUMPTION: The role of Marketing Automation Specialist is distinct from related roles, with a focus on campaign execution and optimization using marketing automation tools.

📝 Sample Projects

• Developing and executing a targeted email campaign using Braze to promote a new product launch
• Analyzing campaign performance data to identify trends and optimize future campaigns
• Collaborating with the creative team to develop and test A/B variants of an email campaign

ASSUMPTION: The role involves a mix of creative and analytical tasks, with a focus on campaign execution and optimization using marketing automation tools.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• What are the most challenging aspects of the role, and how have previous incumbents approached them?
• How does Havas support the professional development and growth of its employees in this role?
• What are the key priorities for this role in the first 90 days?
• How does Havas measure the success of this role, and what metrics are most important?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates a strong interest in the role and a commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in marketing automation and data analysis
• Prepare for behavioral and situational interview questions that assess your problem-solving and communication skills
• Follow up with the Hiring Manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.