📌 Core Information
🔹 Job Title: Marketing Automation Specialist
🔹 Company: Weir
🔹 Location: Todmorden, Calderdale, United Kingdom (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote OK (Preferred location: UK, open to USA applicants)
🚀 Job Overview
Key aspects of this role include:
- Ownership of tactical execution of global digital marketing efforts
- Streamlining and improving marketing operations to enhance customer journeys
- Collaboration with global sales and marketing teams to create automated email journeys
- Maintenance and optimization of the Salesforce Account Engagement platform
ASSUMPTION: This role requires a balance of technical skills and marketing expertise, with a focus on data-driven decision making and continuous improvement.
📋 Key Responsibilities
✅ Building Automated Email Journeys: Create, design, build, map, and report on automated email campaigns and nurture programs using Account Engagement (Salesforce Pardot).
✅ Landing Page and Form Integration: Integrate, test, and troubleshoot landing pages and forms on the website, ensuring seamless functionality and user experience.
✅ Platform Lead: Own and maintain the Marketing Automation platform (Salesforce Account Engagement), collaborate with external marketing agencies, and work with the Domain Lead to ensure proper use and vision of the platform.
✅ Continuous Improvement + Reporting: Leverage analytics tools to assess campaign effectiveness, conduct testing, and recommend improvements. Stay up-to-date with industry trends and emerging technologies in marketing automation.
ASSUMPTION: This role involves a mix of creative and technical tasks, requiring strong attention to detail and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3+ years of digital marketing or automation experience.
Required Skills:
- Proven hands-on experience in developing and implementing email marketing campaigns and automated journeys
- Experience working with CRM and/or marketing automation platforms (e.g., Account Engagement (Salesforce Pardot), Salesforce, Marketo, Hubspot, or Adobe Journey Optimizer)
- Understanding of end-to-end B2B marketing with digital lead generation at the core
- Strong analytical skills and attention to detail
- Excellent communication and collaboration skills
- Able to problem solve and troubleshoot technical issues
- Proficient in developing, interpreting, and generating insights from marketing data and performance dashboards/KPIs
- Ability to adapt to rapidly changing conditions and adjust priorities accordingly
- Intermediate to advanced Microsoft Office (especially Word, Power Point, and Excel)
Preferred Skills:
- Practical experience using Pardot/Salesforce
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in marketing automation and a proven track record of driving results through data-driven strategies will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (AI-estimated, based on market research for mid-level marketing roles in the UK)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Flexible working arrangements
Working Hours: Full-time (37.5 hours per week), with flexibility for remote workers
ASSUMPTION: The salary range is an estimate based on market research for mid-level marketing roles in the UK. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mining. Weir is a world leading engineering business with a purpose to make mining operations smarter, more efficient, and sustainable.
Company Size: 11,000+ employees globally, with a dynamic and inclusive work environment.
Founded: 1871. Weir has a rich history and a strong commitment to innovation and sustainability.
Company Description:
- Weir is dedicated to building a better future by constantly reinventing, quickly adapting, and finding better, faster, more sustainable ways to access the resources the world needs to thrive.
- The company offers opportunities for employees to grow their own way, with no set career path and the freedom to tailor-make their own career.
- Weir is a welcoming and inclusive place where each individual's contribution is recognized, and employees are encouraged to innovate, collaborate, and be themselves.
Company Specialties:
- Mining equipment and technology
- Engineering solutions for various industries
- Sustainable resource management
Company Website: weir.com
ASSUMPTION: Weir's commitment to sustainability and innovation makes it an attractive employer for candidates seeking to make a positive impact in the mining industry.
📊 Role Analysis
Career Level: Mid-level marketing professional, with opportunities for growth and development.
Reporting Structure: This role reports directly to the Marketing Automation Manager and works closely with global sales and marketing teams.
Work Arrangement: Remote OK, with a preferred location in the UK and openness to USA applicants. Flexible working arrangements are available.
Growth Opportunities:
- Progression into senior marketing roles or specialist positions within the marketing automation team
- Broadening of skills and experience through collaboration with various teams across the global organization
- Opportunities to work on high-impact projects that drive business growth and enhance customer experiences
ASSUMPTION: This role offers a unique blend of technical and creative challenges, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Hybrid (remote work available)
Office Location(s): Todmorden, Calderdale, United Kingdom (with remote work flexibility)
Geographic Context:
- Todmorden is a market town in Calderdale, West Yorkshire, England, with a population of approximately 15,000 people.
- The area offers a mix of urban and rural living, with easy access to major cities like Manchester and Leeds.
- Calderdale is known for its scenic countryside, vibrant communities, and rich industrial heritage.
Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements for remote employees
ASSUMPTION: The remote work option and flexible working arrangements make this role attractive to candidates seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- Technical assessment or case study presentation
- Final interview with the marketing team
Key Assessment Areas:
- Technical skills and experience with marketing automation platforms
- Data analysis and reporting capabilities
- Communication and collaboration skills
- Problem-solving and troubleshooting abilities
Application Tips:
- Highlight relevant experience with marketing automation platforms and data-driven strategies
- Tailor your resume to emphasize skills and experiences mentioned in the job description
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for Weir's mission
- Be ready to discuss specific examples of your work and the results you've achieved in previous roles
ATS Keywords: Marketing Automation, Email Marketing, Salesforce, Data Analysis, Digital Marketing, CRM, Collaboration, Problem Solving, Technical Troubleshooting, B2B Marketing, Customer Journey Mapping, Content Creation, Analytics Tools, Attention to Detail, Microsoft Office, Adaptability
ASSUMPTION: Applicants should focus on demonstrating their technical skills and data-driven approach to marketing automation in their application materials and interviews.
🛠️ Tools & Technologies
- Salesforce Account Engagement ( Pardot)
- Salesforce
- Microsoft Office (Word, Power Point, Excel)
- Analytics tools (e.g., Google Analytics)
- CRM software
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Constantly reinventing, quickly adapting, and finding better, faster, more sustainable ways to access the resources the world needs to thrive
- Empowerment: Encouraging each individual to tailor-make their own career and do the best work of their lives
- Inclusion: A welcoming and inclusive place where each individual's contribution is recognized, and employees are encouraged to innovate, collaborate, and be themselves
Work Style:
- Dynamic and fast-paced global marketing team
- Collaborative and data-driven approach to marketing
- Flexible working arrangements and remote work options
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments and enjoy working collaboratively with global teams?
- Are you comfortable managing multiple projects simultaneously and prioritizing your workload to meet deadlines?
- Do you have a strong attention to detail and a data-driven approach to marketing automation?
ASSUMPTION: Candidates who align with Weir's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with global teams across different time zones
- Keeping up with rapidly changing marketing technologies and trends
- Balancing technical and creative aspects of the role
ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Unlike other marketing automation roles, this position requires a strong balance of technical and creative skills, with a focus on data-driven decision making and continuous improvement
- Weir's global presence and commitment to innovation set it apart from other mining companies, offering unique opportunities for professional growth and development
- This role is well-suited for mid-level marketing professionals seeking to advance their careers in a dynamic and inclusive work environment
ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to other marketing automation positions.
📝 Sample Projects
- Developing and implementing a new automated email journey to improve customer engagement and drive conversions
- Collaborating with external marketing agencies to optimize the Salesforce Account Engagement platform and ensure data integrity
- Conducting a comprehensive audit of the company's marketing automation tools and processes, and recommending improvements to enhance marketing operations and customer journeys
ASSUMPTION: These sample projects demonstrate the technical and creative aspects of the role, as well as the importance of data-driven decision making and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the typical workload and priorities for this role?
- How does this role fit into the broader marketing team and global organization?
- What opportunities are there for professional growth and development within the marketing automation team and the wider company?
- How does Weir support work-life balance and flexible working arrangements for remote employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: These questions will help applicants better understand the role, the team, and the company, enabling them to make informed decisions about their application and potential fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience with marketing automation platforms and data-driven strategies
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for Weir's mission
- Be ready to discuss specific examples of your work and the results you've achieved in previous roles during your interviews
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
