📌 Core Information
🔹 Job Title: Marketing Automation Specialist
🔹 Company: TreviPay
🔹 Location: Overland Park, Kansas
🔹 Job Type: Full-Time Regular
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing lead generation via forms through workflows and automation
- Owning and performing all aspects of email campaigns, including segmentation, strategy, and email creation
- Segmenting lists based on demographic, firmographic data, and behaviors
- Designing and implementing test plans (A/B and multivariate)
- Minimizing list decay and unsubscribes while increasing email send performance
- Maintaining regular measurement of campaign ROI and delivering regular reports of campaign results
ASSUMPTION: This role requires a strong understanding of marketing automation, email marketing best practices, and data analysis to drive campaign performance and optimize results.
📋 Key Responsibilities
✅ Manage lead generation via forms through workflows and automation
✅ Own and perform all aspects of email campaigns, including segmentation, strategy, and email creation
✅ Segment lists based on demographic and firmographic data and behaviors like past email engagement, website visits, and intent data
✅ Design and implement test plans (A/B and multivariate)
✅ Work to minimize list decay and unsubscribes while increasing the performance of email sends
✅ Maintain regular measurement of the ROI of campaigns and deliver regular reports of campaign results
ASSUMPTION: The ideal candidate will have a proven track record of driving results through marketing automation and a strong understanding of email marketing best practices.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or a related field
Experience: 2-5 years of experience executing marketing campaigns in Marketo
Required Skills:
- Proficient in Marketo and Salesforce CRM (preferred)
- Excellent grasp of email marketing best practices (CAN-SPAM, GDPR, etc.)
- Experience with multivariate test setups to measure incremental value of email campaigns
- Fast learner – can achieve power-user status on multiple tools quickly
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in other marketing automation tools and a strong understanding of the sales funnel would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Automation Specialist with 2-5 years of experience in the Kansas City area, the estimated salary range is $60,000 - $80,000 per year.
Benefits:
- Competitive salary
- Paid parental leave
- Generous paid time off
- Medical, dental, vision, FSA, Life/AD&D, long and short term disability
- 401K matching
- Employee referral program
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM CST
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 501-1,000 employees
Founded: 1980
Company Description:
- TreviPay is a global B2B payments and invoicing network that provides choice and convenience to buyers, opens new markets, and automates accounts receivable for sellers.
- The company offers integrations to top eCommerce and ERP solutions and flexible trade credit options, serving leaders in manufacturing, retail, and transportation.
- TreviPay believes in empowering team members, making customers' days better, and maintaining work-life balance.
Company Specialties:
- Commercial underwriting
- Risk management
- Merchant and customer service
- Account and program management
- Business-to-business trucking and retail billing and payment solutions
Company Website: http://www.trevipay.com
ASSUMPTION: TreviPay's focus on customer convenience and market expansion makes this an exciting opportunity for a Marketing Automation Specialist to drive growth through effective campaign management.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, full-time position with the possibility of occasional remote work
Growth Opportunities:
- Expanding skills in marketing automation and data analysis
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to collaborate with cross-functional teams and learn about other aspects of the business
ASSUMPTION: This role offers a unique blend of marketing and data analysis responsibilities, providing an ideal opportunity for a candidate looking to grow their skills in both areas.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 8650 College Blvd, Overland Park, Kansas 66210
Geographic Context:
- Overland Park is a suburb of Kansas City, Missouri, with a population of approximately 190,000 people.
- The area offers a mix of urban and suburban living, with numerous parks, shopping centers, and restaurants nearby.
- Kansas City is known for its vibrant arts scene, professional sports teams, and barbecue cuisine.
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM CST, with occasional flexibility for remote work
ASSUMPTION: The Overland Park office location provides an ideal base for candidates looking to live and work in the Kansas City metropolitan area.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or virtual interview with the Marketing Manager
- Final interview with the Marketing Director or another senior team member
Key Assessment Areas:
- Marketing automation and email marketing skills
- Data analysis and reporting abilities
- Problem-solving and critical thinking
- Communication and collaboration skills
Application Tips:
- Highlight specific examples of successful marketing automation campaigns and their results
- Tailor your resume to emphasize relevant skills and experiences for this role
- Prepare thoughtful questions about the company, team, or role to ask during the interview
ATS Keywords: Marketing Automation, Email Marketing, Campaign Management, Segmentation, A/B Testing, Multivariate Testing, Salesforce CRM, Marketo, Lead Generation, ROI Measurement
ASSUMPTION: TreviPay's hiring process is designed to evaluate candidates' technical skills, cultural fit, and alignment with the company's values.
🛠️ Tools & Technologies
- Marketo
- Salesforce CRM
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Saying yes to unique and challenging requirements
- Empowered team members are creative team members
- Our products make the customer's day just a little bit better
- Work-life balance makes us all more effective
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to new challenges
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you embrace new challenges and adapt quickly to changing circumstances?
ASSUMPTION: Candidates who align with TreviPay's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Keeping up with the latest trends and best practices in marketing automation
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in the marketing landscape and company priorities
ASSUMPTION: These challenges can be overcome by a proactive, organized, and adaptable Marketing Automation Specialist.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses heavily on data analysis and campaign optimization
- TreviPay's global B2B payments and invoicing network presents unique opportunities for driving international growth
- This role offers a clear path for career advancement within the marketing department and the broader organization
ASSUMPTION: Candidates should consider how this role's focus on data analysis and global growth sets it apart from other marketing positions.
📝 Sample Projects
- Developing and executing a multivariate testing strategy to optimize email open rates and click-through rates
- Analyzing campaign performance data to identify trends and make data-driven optimizations
- Collaborating with the sales team to create targeted email campaigns that drive lead generation and revenue growth
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to a Marketing Automation Specialist at TreviPay.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role collaborate with other departments, such as sales and product management?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does TreviPay support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates a candidate's interest in and understanding of the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare a cover letter that explains your interest in the position and how your background and skills make you a strong fit
- If applicable, prepare examples of your marketing automation and data analysis work to showcase during the interview process
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
