Marketing Automation Specialist

📌 Core Information

🔹 Job Title: Marketing Automation Specialist

🔹 Company: Mann+Hummel GmbH

🔹 Location: Brno, Czech Republic

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Designing, implementing, and optimizing automated marketing campaigns across various channels
• Collaborating with cross-functional teams to ensure alignment with business goals
• Analyzing campaign performance and providing insights for improvement
• Managing and maintaining contact databases, ensuring data accuracy and efficiency

ASSUMPTION: This role requires a strong understanding of marketing automation software and CRM tools, as well as excellent communication and analytical skills. The ideal candidate will be proactive, detail-oriented, and able to handle multiple tasks with competing priorities.

📋 Key Responsibilities

✅ Develop and execute automated campaigns using various tools and software, including email marketing, social media, and lead generation platforms

✅ Maintain and optimize contact databases, ensuring data accuracy and efficiency

✅ Collaborate with sales, content, design, and development teams to ensure alignment of campaigns and messaging

✅ Integrate marketing automation tools with CRM systems to enhance data flow and segmentation

✅ Conduct A/B testing to improve engagement and conversion rates, and stay up-to-date on industry trends and best practices

✅ Define key performance indicators (KPIs), create reports, and analyze campaign performance to optimize ROI and achieve business objectives

✅ Ensure data integrity and compliance with GDPR and other relevant regulations, and execute regular automated data clean-up initiatives

✅ Use Global CRM (Salesforce) and MS Excel to extract and manipulate customer data for marketing campaigns, and design reports and queries for various marketing channels

✅ Manage, monitor, and attend to requests in the Marketing Database, Privacy, and Newsletter inboxes, and coordinate with various teams to resolve data validation issues and update customer information efficiently

✅ Create data records such as 'opportunities' generated by marketing and allocate 'tasks' to Sales teams for follow-up in the CRM system

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and priorities. The ideal candidate will be adaptable and able to take on new challenges as they arise.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Economics, or a related field

Experience: Proven experience in marketing automation and data management, with a strong understanding of database management concepts and best practices. Familiarity with marketing automation software (e.g., Salesforce Marketing Cloud, Marketo, HubSpot) and CRM tools (e.g., Salesforce)

Required Skills:

• Excellent problem-solving, analytical, and communication skills
• Strong project management abilities and the capability to handle multiple tasks with competing priorities
• Attention to detail and a proactive approach to learning and implementing new strategies
• Fluent spoken and written English (B2+ Level). German is an advantage
• Strong analytical and planning skills, excellent communication and presentation skills, team player, and result-oriented personality

Preferred Skills:

• Experience with agile SCRUM practices and related tools (e.g., Jira)

ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have experience working with marketing automation software and CRM tools, as well as a strong understanding of data management concepts and best practices.

💰 Compensation & Benefits

Salary Range: The salary range for this position is not explicitly stated. However, based on industry standards for a Marketing Automation Specialist with 2-5 years of experience in the Czech Republic, the estimated salary range is approximately 35,000 - 50,000 CZK per month (net).

Benefits:

• Attractive salary based on experience plus yearly bonus
• 6 weeks of vacation
• 13,200 CZK net per year for Cafeteria
• Meal vouchers of 150 CZK/months (Brno) or canteen (Nová Ves)
• Pension Insurance contribution 2.6%
• Other interesting benefits (up to 4,750 CZK per year as contribution for public transportation in Brno, etc.)
• Pleasant working environment: coffee and a wide range of tea, relax room / work out zone
• Healthy company culture – we employ smart people who are responsible, trustworthy and make use of our support to do their job well
• A real opportunity for career growth and possibility to learn from experienced colleagues
• Internal and external trainings, LinkedIn Learning

Working Hours: Full-time, with the opportunity to work partially from home

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be updated based on the company's policies and practices.

📌 Applicant Insights

🔍 Company Context

Industry: Environmental Services. Mann+Hummel is a global leader in filtration technology, developing intelligent filtration and separation solutions for various sectors, including Transportation and Life Sciences & Environment.

Company Size: 10,001+ employees. As a large company, Mann+Hummel offers a wide range of opportunities for career growth and learning from experienced colleagues.

Founded: 1941. Mann+Hummel was founded in Ludwigsburg, Germany, and has since grown into a global organization with over 80 locations worldwide.

Company Description:

• Mann+Hummel enables cleaner mobility, cleaner air, cleaner water, and cleaner industry across the globe through its filtration and separation solutions
• The company plays a key role in protecting the environment and promoting the sustainable use of limited resources
• In 2024, approximately 21,200 employees at over 80 locations worldwide generated sales of EUR 4.5 billion

Company Specialties:

• Indoor Air Quality
• Industrial Filters
• Filtration
• Intelligent Air Solutions
• Air Cleaners and Intake Systems
• Liquid Filter Systems
• Solutions for Alternative Drives
• Digital Transformation / IOT
• Water Treatment
• Waste Water Treatment
• Membrane Filtration

Company Website: www.mann-hummel.com

ASSUMPTION: Mann+Hummel is a well-established company with a strong focus on sustainability and innovation. The company's size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level. This role requires a combination of technical skills and experience in marketing automation and data management, as well as strong analytical and communication skills.

Reporting Structure: The Marketing Automation Specialist will report to the Marketing Manager and collaborate with cross-functional teams, including sales, content, design, and development.

Work Arrangement: Hybrid. The role offers the opportunity to work partially from home, with the remainder of the work being done on-site.

Growth Opportunities:

• Learning and development opportunities through internal and external trainings, as well as LinkedIn Learning
• The chance to work on meaningful projects that have a real, positive impact on the sustainability of the planet
• Career growth opportunities within the company, given its large size and global presence

ASSUMPTION: The Marketing Automation Specialist role offers numerous opportunities for growth and development, both personally and professionally. The company's focus on sustainability and innovation provides a unique and rewarding work environment.

🌍 Location & Work Environment

Office Type: Hybrid. The role requires working on-site at the company's Brno location, with the opportunity to work partially from home.

Office Location(s): Brno, Czech Republic

Geographic Context:

• Brno is the second-largest city in the Czech Republic, with a population of approximately 400,000 people
• The city is known for its rich history, cultural attractions, and vibrant nightlife
• Brno offers a high quality of life, with affordable housing, a well-developed public transportation system, and a wide range of recreational activities

Work Schedule: Full-time, with the opportunity to work partially from home

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing for flexibility while still providing the opportunity to collaborate and connect with colleagues on-site.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Technical skills and experience in marketing automation and data management
• Analytical and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and skills in your resume, using specific examples and achievements
• Tailor your cover letter to the role and company, explaining why you are a good fit for the position and how you can contribute to the team's success
• Prepare for the interview by researching the company and role, and practicing common interview questions and your responses

ATS Keywords: Marketing Automation, Data Management, CRM, Campaign Management, A/B Testing, Data Analysis, Collaboration, Project Management, Problem Solving, Communication, Attention to Detail, Technical Proficiency, Analytical Skills, Planning Skills, Presentation Skills

ASSUMPTION: The application process for this role is subject to change based on the company's hiring practices and preferences. It is essential to research the company and role thoroughly and prepare accordingly.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Marketo or HubSpot
• Salesforce
• MS Excel
• Jira (optional)

ASSUMPTION: The tools and technologies listed above are subject to change based on the company's preferences and practices. The ideal candidate will be comfortable learning and using new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Responsibility
• Trustworthiness
• Supporting employees to do their job well

Work Style:

• Collaborative and team-oriented
• Result-driven and proactive
• Adaptable and open to learning new strategies

Self-Assessment Questions:

• Do you have experience working with marketing automation software and CRM tools?
• Are you comfortable working in a collaborative and team-oriented environment?
• Do you have strong analytical and problem-solving skills, as well as excellent communication and presentation skills?

ASSUMPTION: Mann+Hummel values responsibility, trustworthiness, and supporting employees to do their job well. The ideal candidate will be a strong team player, result-driven, and adaptable, with a proactive approach to learning and implementing new strategies.

⚠️ Potential Challenges

• The role requires a strong understanding of marketing automation software and CRM tools, as well as excellent communication and analytical skills. Candidates without relevant experience may face a steep learning curve
• The role involves managing and maintaining contact databases, ensuring data accuracy and efficiency. Candidates without experience in data management may struggle with this aspect of the role
• The role requires the ability to work partially from home, which may present challenges for candidates who prefer a more structured work environment
• The role is based in Brno, Czech Republic, which may present challenges for candidates who are not familiar with the local culture and language

ASSUMPTION: The potential challenges listed above are subject to change based on the candidate's experience, qualifications, and personal preferences. The ideal candidate will be adaptable and able to overcome challenges as they arise.

📈 Similar Roles Comparison

• Marketing Automation Specialist vs. Marketing Manager: The Marketing Automation Specialist role is more focused on the technical aspects of marketing automation and data management, while the Marketing Manager role involves strategic planning and oversight of marketing campaigns and teams
• Marketing Automation Specialist vs. Data Analyst: The Marketing Automation Specialist role requires a strong understanding of data management concepts and best practices, as well as experience with marketing automation software and CRM tools. The Data Analyst role is more focused on data analysis and reporting, with less emphasis on marketing automation and campaign management
• Marketing Automation Specialist vs. Marketing Coordinator: The Marketing Automation Specialist role requires a strong understanding of marketing automation software and CRM tools, as well as excellent communication and analytical skills. The Marketing Coordinator role is more focused on administrative tasks and event planning, with less emphasis on marketing automation and campaign management

ASSUMPTION: The Marketing Automation Specialist role is unique in its focus on marketing automation and data management, requiring a specific set of skills and experience. However, it is similar to other marketing roles in its emphasis on collaboration, communication, and strategic planning.

📝 Sample Projects

• Developing and executing automated campaigns using various tools and software, including email marketing, social media, and lead generation platforms
• Conducting A/B testing to improve engagement and conversion rates, and staying up-to-date on industry trends and best practices

• Analyzing campaign performance and providing insights for improvement, using data analysis and reporting tools

ASSUMPTION: The sample projects listed above are subject to change based on the company's priorities and business needs. The ideal candidate will be adaptable and able to take on new challenges as they arise.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role fit into the company's overall marketing strategy and goals?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexibility?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the company, and the team dynamics. The ideal candidate will be proactive and curious, asking thoughtful questions to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company and role, and practicing common interview questions and your responses
• If selected, be prepared to provide examples of your work and achievements in marketing automation and data management
• Follow up with the hiring manager or HR representative within one week of the interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.