Marketing Automation Specialist I

📌 Core Information

🔹 Job Title: Marketing Automation Specialist I

🔹 Company: Symple Lending

🔹 Location: Tampa, FL

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing, executing, and optimizing automated marketing campaigns to generate leads and support customer retention
• Collaborating with the sales team to build targeted campaigns that drive performance
• Managing and optimizing automated marketing workflows using platforms like HubSpot
• Monitoring and reporting on campaign performance metrics to make data-driven adjustments
• Staying current on industry trends and innovations in marketing automation and lead generation

ASSUMPTION: This role requires a balance of technical skills in marketing automation and strong communication skills to collaborate effectively with the sales team.

📋 Key Responsibilities

✅ Build, manage, and optimize automated marketing workflows (email, SMS, landing pages) using platforms like HubSpot or similar

✅ Collaborate with the sales team to align marketing campaigns with lead generation and conversion goals

✅ Personalize content based on behavior, demographics, and engagement history

✅ Monitor and report on campaign performance metrics, making data-driven adjustments to improve results

✅ Implement A/B testing strategies for email subject lines, content, CTAs, and send times

✅ Ensure deliverability, compliance, and best practices in all communications

✅ Support the integration of marketing automation tools with CRM systems and other tech platforms

✅ Stay current on industry trends and innovations in marketing automation and lead generation

ASSUMPTION: This role may require occasional work outside of regular business hours to monitor campaign performance and make adjustments as needed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in marketing automation, email marketing, or digital campaign management

Required Skills:

• Proven experience with marketing automation platforms like HubSpot, Klaviyo, or similar
• Strong understanding of lead funnels, lifecycle marketing, and automation best practices
• Basic HTML/CSS knowledge
• Excellent analytical skills and attention to detail
• Strong communication and project management skills

Preferred Skills:

• Experience in a financial services or debt settlement environment

ASSUMPTION: While not required, experience in the financial services industry could provide a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Automation Specialist I role in Tampa, FL)

Benefits:

• Health insurance
• Vision insurance and Dental
• Life insurance
• Flexible schedule – Hybrid schedule
• Paid time off

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for occasional work outside of regular business hours)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Symple Lending operates in the competitive financial services industry, focusing on providing sustainable solutions to consumers at various milestones in their lives.

Company Size: Symple Lending is a mid-sized company with 51-200 employees, providing a collaborative and innovative work environment.

Founded: Symple Lending was founded in Irvine, California, and has since expanded to include a location in Tampa, FL.

Company Description:

• Symple Lending is an innovative fintech company that delivers sustainable solutions to consumers at various milestones in their lives.
• The company aims to provide fast injections of capital to help customers keep moving along life’s journey.
• Symple Lending offers personal loans to help keep life simple and stress-free.

Company Specialties:

• Personal loans
• Financial services
• Debt settlement

Company Website: http://www.symplelending.com

ASSUMPTION: Symple Lending's focus on providing sustainable solutions to consumers sets it apart from traditional financial institutions.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position within the marketing department, offering opportunities for professional growth and development.

Reporting Structure: The Marketing Automation Specialist I reports directly to the Marketing Manager.

Work Arrangement: This role operates on a hybrid schedule, with a flexible work arrangement that combines on-site work with remote work.

Growth Opportunities:

• Progression to a Marketing Automation Specialist II or similar role
• Expanding responsibilities within the marketing department
• Potential opportunities in other departments, such as sales or customer success

ASSUMPTION: With the company's growth and expansion, there may be opportunities for internal promotions and career advancement.

🌍 Location & Work Environment

Office Type: Symple Lending's Tampa office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 1150 Assembly Dr, Suite 410, Tampa, FL 33607, US

Geographic Context:

• Tampa, FL, is a vibrant, growing city with a diverse economy and a strong job market.
• The Tampa office is conveniently located near major highways, offering easy access to the city's amenities.
• The area offers a mix of urban and suburban living, with numerous cultural attractions, outdoor activities, and entertainment options.

Work Schedule: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for occasional work outside of regular business hours)

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance while still fostering collaboration and teamwork within the marketing department.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager
• Final interview with the Marketing Director
• Background check and offer

Key Assessment Areas:

• Technical skills in marketing automation and digital campaign management
• Communication and collaboration skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience with marketing automation platforms and relevant industry knowledge
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful marketing campaigns you've managed or contributed to
• Follow up with the HR department one week after submitting your application

ATS Keywords: Marketing Automation, Email Marketing, Digital Campaign Management, HubSpot, Klaviyo, Lead Funnels, Lifecycle Marketing, HTML, CSS, Analytical Skills, Attention to Detail, Communication Skills, Project Management Skills

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant ATS keywords to increase the chances of being selected for an interview.

🛠️ Tools & Technologies

• HubSpot
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• HTML/CSS

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Growth

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to change
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong attention to detail and a data-driven approach to decision-making?

ASSUMPTION: Applicants who align with Symple Lending's company values and work style are more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing multiple campaigns and workflows simultaneously
• Keeping up with industry trends and best practices in marketing automation
• Occasional work outside of regular business hours to monitor campaign performance
• Balancing technical skills with strong communication and collaboration skills

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Marketing Automation Specialist II: This role may have more advanced responsibilities, such as managing a team or overseeing larger campaigns
• Email Marketing Specialist: This role focuses primarily on email marketing campaigns, while the Marketing Automation Specialist I role encompasses a broader range of automated marketing channels
• Digital Marketing Specialist: This role may involve a wider range of digital marketing channels, such as social media, SEO, and PPC, while the Marketing Automation Specialist I role focuses on automated marketing workflows

ASSUMPTION: Applicants should consider how their skills and experiences align with the specific requirements of this role and how it compares to similar positions within the industry.

📝 Sample Projects

• Developing and executing a targeted email campaign to re-engage inactive customers
• Creating and optimizing automated workflows to nurture leads through the sales pipeline
• Implementing A/B testing strategies to improve email open rates and click-through rates
• Integrating marketing automation tools with CRM systems to improve data management and analytics

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to their success.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the most significant challenges facing the marketing department currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the typical career path for someone in this role, and what opportunities exist for advancement within the marketing department or the company as a whole?
• How does the company measure the success of marketing automation campaigns, and how are those metrics used to inform decision-making?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with marketing automation platforms and relevant industry knowledge
• Prepare examples of successful marketing campaigns you've managed or contributed to
• Follow up with the HR department one week after submitting your application
• Prepare for interviews by researching the company, understanding the role's requirements, and practicing your responses to common interview questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.