Marketing Automation Strategy Manager

📌 Core Information

🔹 Job Title: Marketing Automation Strategy Manager

🔹 Company: PwC UK

🔹 Location: Birmingham, United Kingdom & Manchester, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Designing and executing automated marketing campaigns using Salesforce Marketing Cloud tools
• Analyzing cross-channel communication journeys to optimize performance and implementing A/B testing strategies
• Collaborating with marketing teams to develop automation strategies and manage UAT, QA, and pilot tests
• Innovating and improving processes while ensuring compliance with Data Protection laws and industry standards
• Delivering training on best practices to support team development and contribute to achieving annual marketing objectives
• Opportunity for line management and leading strategic initiatives in marketing automation

ASSUMPTION: This role requires a strong background in marketing automation, particularly with Salesforce Marketing Cloud, to effectively manage and optimize campaigns across various channels.

📋 Key Responsibilities

✅ Design and execute automated marketing campaigns using Salesforce Marketing Cloud tools like Email Studio and Journey Builder to create personalised customer experiences

✅ Analyze cross-channel communication journeys to optimise performance and implement A/B testing strategies to enhance effectiveness

✅ Collaborate with marketing teams to develop automation strategies, manage UAT, QA, and pilot tests, while providing insightful analysis and reporting

✅ Innovate and improve processes, ensuring compliance with Data Protection laws and industry standards

✅ Deliver training on best practices to support team development and contribute to achieving annual marketing objectives

✅ Opportunity for line management and leading strategic initiatives in marketing automation

ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring a well-rounded skill set and strong communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) with email marketing automation platforms, especially Salesforce Marketing Cloud

Required Skills:

• Proficient in Salesforce Marketing Cloud (Email Studio and Journey Builder)
• Basic HTML/CSS skills
• Proficient in SQL and AMPscript for effective email design and personalisation
• Experience in developing and managing customer lifecycle programs to enhance engagement
• Strong ability to deliver projects on time and achieve results through cross-functional collaboration
• Solid understanding of email marketing legislation and industry best practices
• Excellent communication and stakeholder management skills

Preferred Skills:

• Certification in Salesforce Marketing Cloud
• Experience with other MarTech tools
• Fluency in additional languages

ASSUMPTION: While the role requires specific technical skills, a strong focus on data-driven insights, innovation, and storytelling will also be crucial for success.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (based on experience and location)

Benefits:

• Empowered flexibility and a working week split between office, home, and client site
• Private medical cover and 24/7 access to a qualified virtual GP
• Six volunteering days a year
• Other benefits as listed on the PwC careers website

Working Hours: Full-time (35 hours per week), with flexibility to work from home and on client sites as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing automation managers in the UK. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Professional Services (Accounting, Tax, Consulting, and Audit)

Company Size: 11,638 employees (global), with a significant presence in the UK

Founded: 1854 (global), with a strong presence in the UK since the 19th century

Company Description:

• PwC UK is part of the global network of PwC firms, providing services in assurance, tax, and consulting to a wide range of clients
• The firm is committed to building trust in society and solving important problems for its clients, stakeholders, and communities
• PwC UK offers a range of benefits and flexible working arrangements to support its employees

Company Specialties:

• Tax
• Deals
• Consulting
• Audit
• Technology

Company Website: https://www.pwc.co.uk/

ASSUMPTION: PwC UK is a well-established professional services firm with a strong global presence and a reputation for excellence in its field. The company offers a range of benefits and flexible working arrangements to support its employees.

📊 Role Analysis

Career Level: Mid-level marketing professional with opportunities for growth and leadership

Reporting Structure: This role reports directly to the Head of Digital Marketing and works closely with various marketing teams and stakeholders

Work Arrangement: Hybrid (split between office, home, and client site)

Growth Opportunities:

• Progression to senior roles within the marketing function or other areas of the business
• Opportunities to lead strategic initiatives and manage teams
• Access to training and development programs to enhance skills and advance career growth

ASSUMPTION: This role offers a clear path for career progression within the marketing function and the broader organization, with opportunities to take on more responsibility and leadership as experience and skills develop.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with a mix of open-plan and private offices

Office Location(s): Birmingham, United Kingdom & Manchester, United Kingdom

Geographic Context:

• Birmingham: The second-largest city in the UK, with a vibrant business ecosystem and strong connections to London
• Manchester: A major city in the North West of England, known for its digital and creative industries

Work Schedule: Full-time (35 hours per week), with flexibility to work from home and on client sites as needed

ASSUMPTION: The role requires a mix of on-site and remote work, with the opportunity to work from home and on client sites as needed. The office environments are designed to be collaborative and supportive of teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Technical skills in marketing automation and related tools
• Problem-solving and analytical skills
• Communication and stakeholder management skills
• Cultural fit and alignment with PwC's values

Application Tips:

• Highlight relevant experience with marketing automation and Salesforce Marketing Cloud in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with PwC's values
• Prepare for the technical assessment or case study by brushing up on your skills and researching recent marketing campaigns
• Be ready to discuss your approach to data-driven insights, innovation, and storytelling in the interview

ATS Keywords: Marketing Automation, Salesforce Marketing Cloud, Email Marketing, HTML, CSS, SQL, AMPscript, Customer Lifecycle Programs, Project Management, Stakeholder Management, Data Protection Compliance, A/B Testing, Cross-Functional Collaboration, Training Delivery, Digital Marketing Strategy, Campaign Execution

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on technical skills and cultural fit. Applicants should tailor their application materials to highlight their relevant experience and alignment with PwC's values.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud (Email Studio, Journey Builder)
• HTML/CSS
• SQL
• AMPscript
• Other MarTech tools (as needed)

ASSUMPTION: The role requires proficiency in Salesforce Marketing Cloud and basic HTML/CSS skills. Familiarity with other MarTech tools may also be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Act with integrity
• Make a difference
• Work together
• Foster a diverse and inclusive culture
• Drive the future of our profession

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and forward-thinking
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you demonstrate integrity in your approach to marketing automation and data management?
• Can you provide an example of a time when you made a significant difference through your work in marketing automation?
• How do you collaborate effectively with diverse teams and stakeholders to drive results?

ASSUMPTION: PwC UK values a diverse and inclusive culture, with a focus on integrity, collaboration, and driving the future of the profession. Applicants should be prepared to demonstrate their alignment with these values throughout the application and interview process.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
• Keeping up-to-date with the latest marketing automation trends and tools, necessitating continuous learning and development
• Balancing the need for data-driven insights with the requirement to deliver results quickly, potentially leading to competing priorities
• Working in a large, matrixed organization with multiple stakeholders, requiring strong communication and influencing skills

ASSUMPTION: This role presents both opportunities and challenges, requiring strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.

📈 Similar Roles Comparison

• This role differs from other marketing automation positions in its focus on strategic planning and leadership, as well as its integration with a broader digital marketing strategy
• In the professional services industry, marketing automation plays a critical role in driving client engagement and retention, making this role particularly important to the firm's success
• Career progression in this role may lead to senior marketing positions or other leadership roles within the organization

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on campaign management, and team leadership, setting it apart from other marketing automation positions and providing a clear path for career growth within the organization.

📝 Sample Projects

• Developing and executing a targeted email campaign to improve client engagement and retention
• Analyzing customer data to identify trends and opportunities for personalized marketing communications
• Collaborating with cross-functional teams to optimize the customer journey and enhance the overall client experience

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic planning and analysis to hands-on campaign management and team collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the digital marketing function?
• How does this role fit into the broader digital marketing strategy for the firm?
• What opportunities are there for professional development and growth within this role?
• How does the firm support work-life balance for its employees?
• What is the company's approach to data privacy and security in marketing automation?

ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company culture, helping applicants make an informed decision about their fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience with marketing automation and Salesforce Marketing Cloud
• Write a cover letter that demonstrates your understanding of the role and your fit with PwC's values
• Prepare for the technical assessment or case study by brushing up on your skills and researching recent marketing campaigns
• Follow up with the HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.