📌 Core Information
🔹 Job Title: Marketing & Brand Design Lead
🔹 Company: Faye
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the brand and marketing design operation to ensure high-quality, on-brand visuals across teams
- Evolving Faye's design language to accurately communicate the brand's identity and values
- Partnering with Product and Product Design to maintain consistency and alignment
- Overseeing market research to understand consumer perception and response to Faye's brand
ASSUMPTION: This role requires a creative individual with a strong background in marketing and brand design, experience managing creative processes, and a deep understanding of design fundamentals.
📋 Key Responsibilities
✅ Run the brand and marketing design operation, managing in-house tasks, deadlines, and designers, as well as third-party contractors
✅ Uphold Faye's brand design as the #1 brand ambassador, ensuring all external visuals are high-quality, on-brand, and impactful
✅ Oversee and execute a brand uplift to evolve Faye's design language and refine the brand book
✅ Partner with Product and Product Design to ensure consistency and alignment
✅ Own design and A/B testing of marketing pages and website pages, working closely with R&D to prepare designs for development
✅ Fine-tune Faye's design language across Community initiatives, B2B sales collateral, and event presence
✅ Develop a distinct UGC and social media design language that resonates with younger audiences
✅ Craft the designs of company merchandise for employees, travelers, and travel partners
✅ Ensure easy access to external-facing design materials for the entire company
✅ Translate conceptual ideas into compelling design elements, visuals, and ads that effectively deliver the brand message to the target audience
✅ Oversee market research initiatives to better understand how consumers perceive and respond to Faye's brand
ASSUMPTION: This role requires strong project management, communication, and organizational skills, as well as the ability to work effectively with various stakeholders.
🎯 Required Qualifications
Education: Not specified
Experience: 8-10 years of marketing and brand design experience, preferably at a high-growth startup catering to American consumers
Required Skills:
- Highly proficient in video editing tools and design platforms (e.g., Adobe Creative Suite, Figma)
- Extensive portfolio showcasing a breadth of work in brand development and visual design
- Marketing design experience, including ads, landing pages, A/B testing, UGC style videos, working with various stakeholders, including development
- Excellent knowledge of design fundamentals, typography, and color
- Excellent project management, communication, and organizational skills
- Ability to effectively communicate design ideas and rationale to stakeholders at all levels
- Experience managing team members in-house and third-party freelancers or agencies
- Strong sense of ownership, independence, and organization in high-volume, dynamic environments
- Experience in creative strategy or production roles
- Fluent English speaker
Preferred Skills:
- Experience in travel tech, insurtech, or fintech
- Experience using AI tools to enhance design
ASSUMPTION: Candidates with a strong portfolio and relevant experience in marketing and brand design are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $120,000 - $160,000 USD per year, based on industry standards for a Marketing & Brand Design Lead with 8-10 years of experience in the travel and insurance industries.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous PTO and holiday policy
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, typically 40 hours per week, with flexible work arrangements available
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance, specifically travel insurance
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Named a Top 25 Hot Travel Startup of 2025 by PhocusWire
- Named a Top 50 Insurtech Startup Globally in 2024 by CB Insights
- Named one of the Best Travel Insurance Companies of 2023 by The Wall Street Journal
- Named a 2023 LinkedIn Top 10 Startup On The Rise
- Named the #12 Best Startup To Work For by Dun & Bradstreet
Company Specialties:
- Whole-trip travel coverage and care
- Proactive solutions, quick reimbursements, and 24/7 customer experience specialists
- Robust travel insurance covering health, trip, stuff, and even pets
Company Website: http://www.withfaye.com
ASSUMPTION: Faye is a well-established and rapidly growing travel insurance company with a strong focus on customer experience and innovation.
📊 Role Analysis
Career Level: Mid to Senior level, with the opportunity for growth and leadership
Reporting Structure: Reports directly to the VP of Communications & Brand
Work Arrangement: On-site, with flexible work arrangements available
Growth Opportunities:
- Potential to grow into a leadership role within the Communications & Brand team
- Opportunities to work on high-impact projects and initiatives
- Chance to make a significant impact on Faye's brand and visual identity
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and leadership as the company continues to grow.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and creative work environment
Office Location(s): Tel Aviv-Yafo, Israel
Geographic Context:
- Tel Aviv-Yafo is a vibrant, multicultural city with a thriving tech industry
- The city offers a high quality of life, with a Mediterranean climate, beautiful beaches, and a rich cultural scene
- Israel is known for its innovative and entrepreneurial spirit, making it an ideal location for a high-growth startup
Work Schedule: Full-time, with flexible work arrangements available
ASSUMPTION: The on-site work environment at Faye is collaborative, creative, and supportive, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- Design challenge or case study presentation
- On-site or virtual interview with the team
- Final interview with the VP of Communications & Brand
Key Assessment Areas:
- Portfolio and design skills
- Problem-solving and creative thinking
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and brand design experience
- Prepare a strong portfolio showcasing your brand development and visual design skills
- Be ready to discuss your design process and rationale during the interview
- Research Faye's brand and values to demonstrate your cultural fit and enthusiasm for the role
ATS Keywords: Marketing Design, Brand Development, Visual Design, Project Management, Communication, Organizational Skills, Video Editing, Adobe Creative Suite, Figma, A/B Testing, User-Generated Content, Creative Strategy, Team Management, Design Fundamentals, Travel Tech, Insurtech, Fintech
ASSUMPTION: The interview process at Faye is designed to assess the candidate's skills, cultural fit, and alignment with the company's values and brand.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Figma
- Video editing tools (e.g., Premiere Pro, Final Cut Pro)
- Project management tools (e.g., Asana, Trello)
- Design collaboration tools (e.g., InVision, Zeplin)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing and brand design.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Creative and collaborative
- Fast-paced and dynamic
- Results-driven and accountable
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about creating innovative and impactful visuals?
- Do you have a strong sense of ownership and accountability?
- Are you adaptable and open to feedback and growth?
ASSUMPTION: Faye values creativity, collaboration, and a strong customer focus, and seeks candidates who align with these values and work styles.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the needs of various stakeholders and teams
- Evolving Faye's design language while maintaining brand consistency
- Working in a fast-paced, dynamic startup environment
ASSUMPTION: This role may present challenges related to project management, stakeholder communication, and working in a fast-paced environment, but offers significant opportunities for growth and impact.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Designer or Brand Manager, but with a stronger focus on leading the brand and marketing design operation
- Unlike other marketing roles, this position requires a strong background in brand development and visual design
- This role offers significant growth potential and the opportunity to make a significant impact on Faye's brand and visual identity
ASSUMPTION: This role is unique in its focus on leading the brand and marketing design operation, but shares similarities with other marketing and brand design roles.
📝 Sample Projects
- Evolving Faye's design language and brand book
- Designing and A/B testing marketing pages and website pages
- Crafting the designs of company merchandise for employees, travelers, and travel partners
- Developing a distinct UGC and social media design language
ASSUMPTION: These sample projects are representative of the types of initiatives the Marketing & Brand Design Lead may work on, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- What are the biggest challenges facing the brand and marketing design team currently, and how can this role help address them?
- How does Faye support the professional development and growth of its employees?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does Faye approach work-life balance and flexible work arrangements?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company culture, and to demonstrate the candidate's interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and brand design experience
- Prepare a strong portfolio showcasing your brand development and visual design skills
- Be ready to discuss your design process and rationale during the interview
- Research Faye's brand and values to demonstrate your cultural fit and enthusiasm for the role
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
