📌 Core Information
🔹 Job Title: Marketing Brand Director
🔹 Company: Life Surge
🔹 Location: Palmetto Bay, Florida
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand strategies for current and future brands
- Ensuring brand consistency across all marketing and communication channels
- Overseeing integrated marketing campaigns and managing brand online reputation and social media teams
- Collaborating with cross-functional teams to support product launches and promotional activities
ASSUMPTION: This role requires a strategic thinker with a creative marketing background and a passion for the company's mission and values.
📋 Key Responsibilities
✅ Develop and execute comprehensive brand strategies to increase brand awareness and market share
✅ Work with cross-functional teams to support product launches, promotional activities, and the execution of the brand plan
✅ Analyze and interpret market trends, syndicated data, and consumer research to track brand performance
✅ Build brand loyalty, drive trials, and encourage customer engagement
✅ Manage brand online reputation and social media teams to ensure messaging and creative planning are consistent with brand strategy
✅ Plan and execute integrated marketing launch campaigns, including strategies and creative briefs for digital, social, print, and broadcast media
✅ Manage campaign budgets and ensure all marketing materials and communications align with brand guidelines
✅ Provide guidance and support to internal teams and external partners on brand-related matters
✅ Conduct regular audits of brand touchpoints to ensure consistency and quality
✅ Track and analyze brand performance metrics and KPIs
✅ Prepare regular reports on brand health, campaign effectiveness, and online reputation
✅ Lead the development and execution of brand strategies for new ventures
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven analysis to drive brand success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of experience in brand management, with a proven track record of success
Required Skills:
- Proven experience in brand management
- Strong understanding of marketing principles and brand strategy
- Excellent communication and leadership skills
- Ability to analyze data and derive actionable insights
- Proficiency in using marketing tools and software
Preferred Skills:
- Experience in developing and launching new brands
- Strong understanding of digital marketing principles and best practices
- Excellent written and verbal communication skills
- Ability to think creatively and innovatively
- Marketing campaign management experience
- Experience in the financial education or Christian market (a plus)
ASSUMPTION: Candidates should have a strong background in brand management, with a focus on strategic planning and creative execution.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Brand Director with 10+ years of experience in Florida)
Benefits:
- Health, Dental, Vision, Life, Holiday, and Paid Time Off
Working Hours: Full-time, 40 hours/week
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Brand Director with the required experience level in the Florida area.
📌 Applicant Insights
🔍 Company Context
Industry: Events Services
Company Size: 51-200 employees (Mid-size company, offering opportunities for growth and collaboration)
Founded: 2019 (Relatively new company with a strong focus on growth and innovation)
Company Description:
- Life Surge is dedicated to equipping Christians with the knowledge and resources to SURGE their lives God's way
- The LIFE SURGE experience equips people with life-changing wisdom on business, entrepreneurship, and the ability to bless others
- Life Surge is a one-day local gathering and life-changing experience that incorporates powerful worship combined with inspiring stories of faith and Godly teaching
Company Specialties:
- Events Services
- Financial Education
- Christian Market
Company Website: http://www.lifesurge.com
ASSUMPTION: Life Surge is a mission-driven company focused on providing life-changing experiences and resources to its audience.
📊 Role Analysis
Career Level: Mid-level to Senior (Based on experience requirements)
Reporting Structure: This role reports directly to the CEO or a senior marketing executive
Work Arrangement: On-site, full-time (40 hours/week)
Growth Opportunities:
- Potential to grow into a senior leadership role as the company expands
- Opportunity to shape the future of Life Surge and its new ventures
- Chance to develop and launch new brands, gaining valuable experience in brand strategy and management
ASSUMPTION: This role offers significant growth potential as the company continues to expand and launch new brands.
🌍 Location & Work Environment
Office Type: Casual, entrepreneurial, comfortable, fun, and proactive work environment
Office Location(s): 2511 Corporate Way, Palmetto, Florida 34221, US
Geographic Context:
- Palmetto Bay is located in the Miami metropolitan area, offering a diverse and vibrant community
- The area is known for its cultural attractions, beautiful beaches, and year-round warm weather
- Life Surge's office is conveniently located near major highways, providing easy access to the rest of the metro area
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: The work environment at Life Surge is casual and entrepreneurial, with a focus on empowering high-level performers.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the CEO or a senior marketing executive
- Case study or presentation to showcase brand strategy and management skills
- Final interview with key stakeholders
Key Assessment Areas:
- Brand strategy and management skills
- Understanding of the company's mission and values
- Communication and presentation skills
- Cultural fit and alignment with the company's work environment
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and skills
- Prepare a case study or presentation showcasing your brand strategy and management skills
- Research the company and its mission to demonstrate your enthusiasm and alignment with its values
- Follow up after submitting your application to express your interest in the role
ATS Keywords: Brand Management, Digital Marketing, Communication, Leadership, Strategic Thinking, Data Analysis, Creative Thinking, Market Research, Social Media Management, Campaign Management, Customer Engagement, Brand Strategy, Team Collaboration, Brand Positioning, Content Strategy, Online Reputation Management
ASSUMPTION: The interview process at Life Surge is designed to assess candidates' brand management skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Worship: Celebrating God and His goodness
- Wisdom: Pursuing knowledge and understanding
- Work: Diligently using our gifts and talents
- Wealth: Stewarding resources for Kingdom impact
Work Style:
- Casual and entrepreneurial work environment
- High-level performers, disciplined, and self-motivated individuals thrive in this environment
- Focus on team collaboration and cross-functional projects
Self-Assessment Questions:
- Do you align with Life Surge's mission and values?
- Are you comfortable working in a casual, entrepreneurial work environment?
- Do you thrive in a team-oriented, collaborative setting?
ASSUMPTION: Life Surge values candidates who are passionate about its mission, comfortable in a casual work environment, and eager to collaborate with team members.
⚠️ Potential Challenges
- Managing brand consistency across multiple channels and teams
- Balancing long-term brand strategy with short-term campaign execution
- Adapting to a fast-paced, entrepreneurial work environment
- Working with a relatively new company with evolving brand guidelines
ASSUMPTION: These challenges can be overcome with strong communication, organizational skills, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on brand strategy and management
- Life Surge's mission-driven focus sets it apart from other events services companies
- This role offers significant growth potential as the company expands and launches new brands
ASSUMPTION: This role is unique in its focus on brand strategy and management, with significant growth potential as the company expands.
📝 Sample Projects
- Developing a comprehensive brand strategy for a new Life Surge event or venture
- Launching a social media campaign to increase brand awareness and engagement
- Conducting market research to identify target audiences and understand their needs
ASSUMPTION: These sample projects demonstrate the strategic and creative aspects of the role, as well as the need for data-driven decision-making.
❓ Key Questions to Ask During Interview
- How does this role contribute to Life Surge's overall mission and growth strategy?
- What are the biggest challenges facing the brand team currently, and how can this role help address them?
- How does Life Surge support the professional development and growth of its employees?
- What is the company's long-term vision for brand expansion, and how does this role fit into that plan?
- How does Life Surge measure the success of its brand strategies and campaigns?
ASSUMPTION: These questions demonstrate a candidate's interest in the company's mission, growth strategy, and commitment to brand success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management experience and skills
- Prepare a case study or presentation showcasing your brand strategy and management skills
- Research the company and its mission to demonstrate your enthusiasm and alignment with its values
- Follow up after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
