📌 Core Information
🔹 Job Title: Marketing Brand Director
🔹 Company: Life Surge
🔹 Location: Palmetto Bay, Florida
🔹 Job Type: Full-Time
🔹 Category: Events Services
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand strategies for current and future brands
- Overseeing integrated marketing campaigns across multiple channels
- Managing brand online reputation and social media teams
- Collaborating with cross-functional teams to support product launches and promotional activities
ASSUMPTION: This role requires a strategic thinker with a creative marketing background and a passion for the company's mission and values.
📋 Key Responsibilities
✅ Develop and execute comprehensive brand strategies to increase brand awareness and market share
✅ Work with cross-functional teams to support product launches, promotional activities, and the execution of the brand plan
✅ Analyze and interpret market trends, syndicated data, and consumer research to track brand performance
✅ Build brand loyalty, drive trials, and encourage customer engagement
✅ Manage brand online reputation and social media teams to ensure messaging and creative planning are consistent with brand strategy
✅ Plan and execute integrated marketing launch campaigns, including strategies and creative briefs for digital, social, print, and broadcast media
✅ Manage campaign budgets and ensure all marketing materials and communications align with brand guidelines
✅ Provide guidance and support to internal teams and external partners on brand-related matters
✅ Conduct regular audits of brand touchpoints to ensure consistency and quality
✅ Track and analyze brand performance metrics and KPIs
✅ Prepare regular reports on brand health, campaign effectiveness, and online reputation
✅ Lead the development and execution of brand strategies for new ventures, including brand positioning, messaging, and visual identity
✅ Conduct market research to identify target audiences and understand their needs
✅ Create brand guidelines and ensure consistent implementation across all channels
✅ Collaborate with cross-functional teams to launch new brands successfully
✅ Develop marketing plans for new brands, including digital marketing, social media, and content strategies
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven analysis to drive brand growth and success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of experience in brand management, with a proven track record of success
Required Skills:
- Proven experience in brand management
- Strong understanding of marketing principles and brand strategy
- Excellent communication and leadership skills
- Ability to analyze data and derive actionable insights
- Proficiency in using marketing tools and software
- Ability to multitask
- Excellent written and verbal communication skills
- Ability to think creatively and innovatively
- Marketing Campaign management
Preferred Skills:
- Experience in the financial education or the Christian market
ASSUMPTION: Candidates should have a strong background in brand management, with experience in developing and launching new brands being highly desired.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Brand Director with 10+ years of experience in the Events Services industry)
Benefits:
- Health
- Dental
- Vision
- Life
- Holiday
- Paid Time Off
Working Hours: 40 hours/week
ASSUMPTION: The salary range is estimated based on industry standards for a Brand Director with the required experience level in the Events Services industry. The benefits package is comprehensive and includes health, dental, vision, life, holiday, and paid time off.
📌 Applicant Insights
🔍 Company Context
Industry: Life Surge operates in the Events Services industry, focusing on faith-based live events and financial education programs. The company is dedicated to equipping Christians with the knowledge and resources to improve their lives according to God's principles.
Company Size: Life Surge has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact.
Founded: Life Surge was founded in 2019, making it a relatively new company with a strong focus on growth and innovation.
Company Description:
- Life Surge is dedicated to equipping Christians with the knowledge and resources to improve their lives according to God's principles.
- The company hosts one-day local gatherings and life-changing experiences that combine powerful worship with inspiring stories and financial education.
- Life Surge's mission is to inspire, transform, and equip people to live their lives God's way.
Company Specialties:
- Faith-based live events
- Financial education programs
- Worship experiences
- Inspirational speaking
Company Website: http://www.lifesurge.com
ASSUMPTION: Life Surge is a mission-driven company focused on providing valuable resources and experiences to its target audience. Applicants should be passionate about the company's mission and values.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of expertise and strategic thinking.
Reporting Structure: The Brand Director will report directly to the CEO and oversee the brand, marketing, and social media teams.
Work Arrangement: This is an on-site position, requiring the Brand Director to work from the company's headquarters in Palmetto Bay, Florida.
Growth Opportunities:
- As Life Surge continues to grow, there may be opportunities for the Brand Director to expand their team or take on additional responsibilities.
- The Brand Director may have the opportunity to work on new ventures and help launch new brands, providing valuable experience in brand development.
- Life Surge's focus on employee growth and development may present opportunities for the Brand Director to advance their career within the company.
ASSUMPTION: This role offers significant growth opportunities, both in terms of career advancement and the chance to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Life Surge's headquarters is a casual, entrepreneurial, comfortable, and fun work environment that values high-level performers, discipline, and self-motivation.
Office Location(s): 2511 Corporate Way, Palmetto, Florida 34221, US
Geographic Context:
- Palmetto Bay is a suburban area located in southern Florida, offering a mix of urban and natural environments.
- The area is known for its diverse population, cultural attractions, and proximity to beaches and outdoor recreation.
- Life Surge's headquarters is conveniently located near major highways, providing easy access to the rest of the Miami metropolitan area.
Work Schedule: The Brand Director will work a standard 40-hour workweek, with the possibility of occasional overtime or weekend work to support events or campaigns.
ASSUMPTION: Life Surge's work environment is non-corporate and entrepreneurial, providing a unique and engaging atmosphere for the Brand Director to thrive in.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager (CEO)
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Brand strategy development and execution
- Campaign management and budgeting
- Data analysis and interpretation
- Communication and leadership skills
- Alignment with company mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
- Demonstrate your understanding of Life Surge's mission and how your skills and experience align with the company's goals.
- Prepare examples of your brand strategy development and execution, as well as campaign management successes.
ATS Keywords: Brand Management, Digital Marketing, Campaign Management, Brand Strategy, Marketing Principles, Data Analysis, Leadership, Communication, Brand Director
ASSUMPTION: Life Surge's application process is designed to assess the candidate's strategic thinking, creativity, and alignment with the company's mission and values. Applicants should be prepared to provide specific examples of their brand management experience and successes.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The Brand Director will be expected to have proficiency in using marketing tools and software to manage campaigns, analyze data, and create visual content.
👔 Cultural Fit Considerations
Company Values:
- Worship: Life Surge prioritizes a strong connection with God and His principles in all aspects of the business.
- Wisdom: The company values knowledge, learning, and growth, both personally and professionally.
- Work: Life Surge emphasizes hard work, dedication, and excellence in all endeavors.
- Wealth: The company believes in the responsible management and use of resources to create abundance and bless others.
Work Style:
- Collaborative: Life Surge values teamwork and cross-functional collaboration to achieve common goals.
- Entrepreneurial: The company encourages innovation, creativity, and taking calculated risks to drive growth and success.
- Mission-driven: Life Surge is focused on making a positive impact on the lives of its audience and the broader community.
Self-Assessment Questions:
- Do you have a strong personal faith and a passion for sharing God's message with others?
- Are you comfortable working in a fast-paced, entrepreneurial environment that requires both strategic thinking and hands-on execution?
- Do you thrive in a collaborative work environment where your ideas and input are valued and encouraged?
ASSUMPTION: Life Surge's company culture is deeply rooted in its Christian mission and values, with a strong emphasis on collaboration, innovation, and making a positive impact. Applicants should be prepared to demonstrate their alignment with these values and their ability to thrive in a fast-paced, entrepreneurial environment.
⚠️ Potential Challenges
- The Brand Director role may require occasional overtime or weekend work to support events or campaigns.
- Life Surge's rapid growth may present challenges in terms of managing competing priorities and tight deadlines.
- The Brand Director may face resistance to change or new ideas from internal stakeholders or external partners.
- The role may require travel to attend events or meet with external partners.
ASSUMPTION: The Brand Director role presents unique challenges and opportunities, requiring a strategic, adaptable, and resilient leader to succeed.
📈 Similar Roles Comparison
- Compared to other Brand Director roles, this position offers a unique opportunity to work in the faith-based events and financial education space, allowing the Brand Director to make a significant impact on the lives of attendees and the broader community.
- Life Surge's focus on personal growth and development sets it apart from other companies in the industry, providing a more holistic approach to brand management.
- Career progression in this role may involve expanding the brand portfolio, taking on additional responsibilities, or moving into a C-level position as the company continues to grow.
ASSUMPTION: Life Surge's Brand Director role offers a unique blend of strategic brand management, creative campaign execution, and data-driven analysis, setting it apart from similar roles in the industry.
📝 Sample Projects
- Developing and implementing a comprehensive brand strategy for a new financial education program, including brand positioning, messaging, and visual identity.
- Managing a team to execute a multi-channel marketing campaign for an upcoming live event, including digital advertising, social media promotion, and print materials.
- Conducting market research to identify target audiences and understand their needs, and using the findings to inform brand positioning and messaging.
ASSUMPTION: These sample projects illustrate the Brand Director's responsibility for strategic planning, creative execution, and data-driven analysis to drive brand growth and success.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for brand growth and expansion?
- How does Life Surge support the professional development and growth of its employees?
- What are the key priorities for the Brand Director role in the first 90 days?
- How does Life Surge measure the success of its brands and marketing campaigns?
- What is the company's approach to work-life balance, and how is this supported for the Brand Director role?
ASSUMPTION: These interview questions are designed to provide insight into Life Surge's long-term vision, company culture, and expectations for the Brand Director role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills, demonstrating your understanding of Life Surge's mission and values.
- Prepare examples of your brand strategy development and execution, as well as campaign management successes, to showcase your qualifications during the interview process.
- Follow up with the hiring manager (CEO) one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
