📌 Core Information
🔹 Job Title: Marketing & Brand Manager
🔹 Company: AUTODOC
🔹 Location: Warsaw-coworking, Poland
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Increasing the share of private brands through effective product category management
- Defining category segmentation rules and product lines development plan
- Conducting market and competitor research for product improvement opportunities
- Collaborating with cross-functional teams to optimize product categories and reach maximum customer segments
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive brand growth and market share.
📋 Key Responsibilities
✅ Define category segmentation rules and product lines development plan for assigned product categories
✅ Determine demand forecast based on potential for use in demand planning
✅ Develop recommendations for product lines based on collected data
✅ Organize market, competitor research, and product analysis to identify improvement opportunities
✅ Draw up the ToR for the creation of trade and sales materials and monitor the implementation of the ToR
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and project management to ensure the continuous expansion and optimization of product categories.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in merchandising, marketing, management, economics, or a related field
Experience: 3+ years of relevant work experience in aftermarket spare parts, with 3+ years in marketing, analytics, product management, or sales
Required Skills:
- Fluent English (C1) and Russian (C1) language skills
- Market & Competitors Analysis
- Analysis of customer/consumer needs
- New Product Development
- Marketing/Sales of technically complex products for B2B and B2C customers
- Good Leadership & Managing Skills (regular management, project management)
- Good communication skills
- Product Management
- Agile Project Management
Preferred Skills:
- Experience in the automotive industry
- Knowledge of agile methodologies
ASSUMPTION: Candidates with experience in the automotive industry and familiarity with agile methodologies may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €65,000 per year (Estimated based on market research and company size)
Benefits:
- Competitive salaries based on professional experience
- Stable employment in a fast-growing international company
- Cafeteria benefits system (life insurance, private medical care, sports card, cinema tickets, etc.)
- Guaranteed 26 vacation days per calendar year
- Extra day off to celebrate your birthday
- Mental Wellbeing Program (free and confidential mental and physical health support services)
- AUTODOC corporate discount (up to €1,080 per year) for purchasing car parts at special rates for personal use
- Opportunities for advancement, further training, and coaching
- Free English, German, and Polish language classes
- Referral program with attractive incentives
- Flexible working hours and hybrid or fully remote work model
Working Hours: 40 hours per week, with flexible working hours and a hybrid work model
ASSUMPTION: The estimated salary range is based on market research and the company's size. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: AUTODOC operates in the e-commerce and automotive aftermarket industries, focusing on online retail of vehicle spare parts and accessories.
Company Size: AUTODOC has 5,001-10,000 employees, providing a large and diverse work environment.
Founded: AUTODOC was founded in 2008 in Berlin, Germany.
Company Description:
- AUTODOC is the largest and fastest-growing auto parts e-commerce platform in Europe.
- Present across 27 countries with around 5,000 employees, AUTODOC generated revenue of over €1.3 billion in 2023.
- The company supplies more than 7.4 million active customers with its 5.8 million vehicle parts and accessories for car, truck, and motorcycle brands.
Company Specialties:
- e-commerce
- online retail
- automotive spare parts e-commerce
- internet
- information technology
- and spare parts e-commerce
Company Website: https://autodoc.group/en/career
ASSUMPTION: AUTODOC's extensive market presence and rapid growth provide ample opportunities for career development and learning.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring strategic thinking and leadership skills.
Reporting Structure: The Marketing & Brand Manager will likely report to the Head of Marketing or a similar role, with cross-functional collaboration with product, sales, and other teams.
Work Arrangement: This role follows a hybrid work model, with employees working on-site at the Warsaw-coworking location and remotely.
Growth Opportunities:
- Advancement within the marketing department or related functions
- Expansion into other regions or product categories
- Development of leadership and management skills
ASSUMPTION: AUTODOC's fast-paced growth and diverse product offerings provide numerous opportunities for career advancement and skill development.
🌍 Location & Work Environment
Office Type: Coworking space in Warsaw, Poland
Office Location(s): Warsaw-coworking
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million.
- The city is known for its vibrant culture, rich history, and diverse economy.
- Warsaw is an ideal location for professionals seeking a dynamic and multicultural work environment.
Work Schedule: Flexible working hours with a hybrid work model, allowing for a balance between on-site collaboration and remote work.
ASSUMPTION: The hybrid work model and flexible hours provide a good work-life balance, while the coworking space encourages collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the team or other stakeholders
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and presentation skills
- Cultural fit and adaptability
- Technical skills and industry knowledge
Application Tips:
- Highlight relevant experience in aftermarket spare parts and marketing
- Tailor your resume and cover letter to emphasize skills and experiences related to the job description
- Prepare examples of market research, product development, or brand management projects
- Follow up after the interview to express your interest in the role
ATS Keywords: Marketing, Brand Management, Product Management, Market Analysis, Competitor Analysis, Customer Needs Analysis, New Product Development, B2B Sales, B2C Sales, Leadership, Communication Skills, Agile Project Management, Negotiation, Flexibility
ASSUMPTION: AUTODOC's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Excel, Google Analytics)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the team.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Agile and data-driven
- Results-oriented and proactive
- Collaborative and open-minded
- Adaptable and resilient
Self-Assessment Questions:
- How do you align with AUTODOC's customer-centric approach?
- Can you provide an example of a time when you drove innovation or continuous improvement in a previous role?
- How do you handle setbacks or challenges in a fast-paced work environment?
ASSUMPTION: AUTODOC values candidates who are customer-focused, innovative, collaborative, and adaptable, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Managing multiple product categories and stakeholders simultaneously
- Keeping up with the fast-paced growth and changing market dynamics of the e-commerce industry
- Balancing on-site collaboration and remote work effectively
- Adapting to a multicultural and diverse work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in a dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Brand Manager or Product Manager position in other industries, with a focus on driving brand growth and market share through effective product management.
- However, the automotive aftermarket industry has unique characteristics, such as a strong focus on technical complexity and customer needs analysis.
- Career paths in this role may lead to senior marketing or management positions within AUTODOC or related industries.
ASSUMPTION: While this role shares similarities with other marketing and product management positions, the automotive aftermarket industry's unique characteristics require a specific skill set and industry knowledge.
📝 Sample Projects
- Conducting market research to identify new product opportunities and customer segments
- Developing and implementing a product line expansion strategy for a specific category
- Collaborating with cross-functional teams to create trade and sales materials for new product launches
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Marketing & Brand Manager role at AUTODOC.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does AUTODOC support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does AUTODOC measure the success of its marketing and brand management efforts?
- What are the most significant challenges facing the automotive aftermarket industry, and how does AUTODOC plan to address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the industry, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of market research, product development, or brand management projects to discuss during the interview
- Follow up after the interview to express your interest in the role and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
