Marketing & Brand Manager (Remote)

📌 Core Information

🔹 Job Title: Marketing & Brand Manager (Remote)

🔹 Company: LegalMatch.com

🔹 Location: Cebu City, Central Visayas, Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving online lead generation through various marketing channels
• Testing and optimizing campaigns to improve performance
• Collaborating cross-functionally to align marketing efforts with business goals
• Staying updated with industry trends to identify new opportunities

ASSUMPTION: This role requires a proactive, adaptable, and data-driven mindset to succeed in a dynamic environment.

📋 Key Responsibilities

✅ Launching and managing lead generation campaigns in TV, radio, podcasts, influencer marketing, digital billboards, social media, and AI-assisted voice channels

✅ Continuously testing new marketing channels and analyzing data to refine strategies

✅ Developing and executing innovative growth-focused marketing plans

✅ Optimizing campaign performance using A/B testing, audience targeting, and conversion tracking

✅ Working cross-functionally to align marketing efforts with business goals

✅ Staying ahead of industry trends to identify new opportunities for expansion

✅ Managing budgets, tracking ROI, and reporting on campaign success

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in online lead generation or sales with a focus on direct response campaign measurement using both traditional and non-traditional channels

Required Skills:

• Strong background in performance marketing, data analysis, and campaign testing
• Hands-on, test-and-learn mindset with the ability to move quickly
• Experience managing marketing budgets and driving ROI
• Excellent communication and leadership skills

Preferred Skills:

• Experience in the legal tech industry
• Fluency in Filipino (Tagalog)

ASSUMPTION: Fluency in English is required for this role, as it is the primary language used in the company and with clients.

💰 Compensation & Benefits

Salary Range: PHP 500,000 - 700,000 per year (Based on experience and market standards for mid-level marketing roles in Cebu City)

Benefits:

• Health insurance
• Dental and vision coverage
• Life insurance
• Retirement plan
• Flexible work hours
• Remote work allowance

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Legal tech - LegalMatch Philippines develops technologies for the legal industry

Company Size: 51-200 employees - Large enough to offer diverse opportunities but small enough for individual impact

Founded: 2010 - Established in Cebu City, Philippines

Company Description:

• LegalMatch Philippines focuses on software development, data analysis, and online marketing
• The company consists of programmers, QA engineers, business analysts, project managers, designers, and other professionals
• LegalMatch Philippines aims to provide innovative solutions for the legal industry

Company Specialties:

• Software development
• Data analysis
• Online marketing

Company Website: legalmatch.ph

ASSUMPTION: LegalMatch Philippines values innovation, collaboration, and continuous improvement in its work environment.

📊 Role Analysis

Career Level: Mid-Level - This role requires 2-5 years of experience in online lead generation or a related field

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Fully remote with flexible work hours

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions
• Opportunities to work on diverse projects and gain experience in various marketing channels
• Chance to collaborate with cross-functional teams and develop leadership skills

ASSUMPTION: LegalMatch Philippines offers opportunities for professional growth and development in a dynamic work environment.

🌍 Location & Work Environment

Office Type: Fully remote - No physical office required

Office Location(s): Cebu City, Cebu

Geographic Context:

• Cebu City is the capital of Cebu province and is the second-most populous city in the Philippines
• The city offers a mix of urban and tropical environments, with beaches, mountains, and historical sites nearby
• Cebu City has a vibrant culture, with festivals, food, and nightlife attractions

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: Cebu City offers a unique blend of urban convenience and tropical living, providing a pleasant work-life balance for remote employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment
• Final interview with the hiring manager

Key Assessment Areas:

• Marketing and campaign management skills
• Data analysis and interpretation
• Problem-solving and critical thinking
• Communication and leadership skills

Application Tips:

• Highlight your experience in online lead generation and performance marketing
• Include specific examples of successful campaigns and their results
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare questions to ask during the interview to demonstrate your interest in the role and company

ATS Keywords: Online lead generation, performance marketing, data analysis, campaign testing, A/B testing, audience targeting, conversion tracking, budget management, ROI tracking, marketing strategy, industry trends

ASSUMPTION: LegalMatch Philippines uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being shortlisted.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Advertising platforms (e.g., Google Ads, Facebook Ads)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Continuous improvement
• Customer focus
• Integrity

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to new ideas

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a strong data-driven mindset and enjoy analyzing and interpreting data?
• Are you a collaborative team player who enjoys working with cross-functional teams?

ASSUMPTION: LegalMatch Philippines values employees who are proactive, adaptable, and committed to continuous improvement.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously
• Keeping up with industry trends and new marketing channels
• Working remotely and maintaining productivity in a home office environment
• Collaborating effectively with cross-functional teams in a remote setting

ASSUMPTION: These challenges can be overcome with strong time management, communication, and self-motivation skills.

📈 Similar Roles Comparison

• This role is similar to a Senior Retention & Direct Response Manager, with a focus on driving online lead generation through various marketing channels
• In the legal tech industry, this role may involve working with legal professionals and understanding their unique needs and preferences
• Career progression in this role could lead to senior marketing roles or management positions within the company

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign to drive leads for a new legal service
• Analyzing campaign data to identify trends and optimize performance using A/B testing and audience targeting
• Collaborating with the sales team to create targeted marketing materials and improve conversion rates

ASSUMPTION: These sample projects demonstrate the hands-on and data-driven nature of the role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does LegalMatch Philippines support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and helps you better understand the company and its expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in online lead generation and performance marketing
• Prepare for the interview by researching the company and practicing common interview questions
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.