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Marketing - Branding Assistant

Alphabe Insight Inc
Full-time
On-site
Tampa, Florida, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing - Branding Assistant

πŸ”Ή Company: Alphabe Insight Inc

πŸ”Ή Location: Tampa, Florida, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing, Branding

πŸ”Ή Date Posted: April 25, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting brand development strategies and campaign execution
  • Conducting market research and analyzing industry trends
  • Collaborating with the design team to ensure consistent brand messaging
  • Preparing presentations, reports, and promotional materials
  • Coordinating branding activities and events as needed
  • Monitoring competitor branding efforts and providing insights
  • Maintaining brand guidelines and ensuring all materials meet quality standards

ASSUMPTION: This role requires a strong understanding of branding principles and the ability to manage multiple tasks in a fast-paced environment.

πŸ“‹ Key Responsibilities

βœ… Assist in the development and execution of branding campaigns and marketing strategies

βœ… Conduct market research and analyze industry trends to support branding decisions

βœ… Collaborate with the design team to ensure consistent brand messaging across all platforms

βœ… Help prepare presentations, reports, and promotional materials for client and internal use

βœ… Coordinate branding activities and events as needed

βœ… Monitor competitor branding efforts and provide insights for improvement

βœ… Maintain brand guidelines and ensure all materials meet quality standards

ASSUMPTION: The ideal candidate will have a passion for branding, strong communication skills, and the ability to manage multiple tasks in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field

Experience: 1-2 years of experience in a marketing, branding, or communications role preferred

Required Skills:

  • Strong written and verbal communication skills
  • Excellent organizational and time management abilities
  • Attention to detail and a proactive approach to problem-solving
  • Familiarity with branding principles and project coordination
  • Proficiency in Microsoft Office and basic knowledge of design tools

Preferred Skills:

  • Experience with specific design tools (e.g., Adobe Creative Suite, Sketch, etc.)
  • Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in design tools and additional language skills could be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: $55,000 - $65,000 per year (based on provided information)

Benefits:

  • Opportunities for professional growth and career advancement
  • Collaborative and creative work environment
  • Skill development through ongoing training and team workshops
  • Supportive leadership focused on your success

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is competitive for an entry-level marketing role in the Tampa, FL area.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Public Relations and Communications Services

Company Size: 51-200 employees (small to mid-sized company)

Founded: 2019 (relatively new company)

Company Description:

  • Signal Tru Brand is a dynamic team of storytellers, trendsetters, and problem solvers on a mission to revolutionize the way brands connect with their audience.
  • The company was founded by industry veterans with a passion for innovation and a knack for thinking outside the box.
  • Signal Tru Brand believes in the power of authenticity, creativity, and strategic thinking to captivate hearts, minds, and imaginations.

Company Specialties:

  • Management
  • Marketing
  • Public Relations

Company Website: https://www.signaltrubrand.com

ASSUMPTION: Working at Signal Tru Brand offers opportunities for professional growth and a creative work environment.

πŸ“Š Role Analysis

Career Level: Entry-level (0-2 years)

Reporting Structure: This role reports directly to the Marketing Manager.

Work Arrangement: On-site (Tampa, FL)

Growth Opportunities:

  • Potential career advancement opportunities within the marketing department.
  • Chance to learn and develop skills through ongoing training and team workshops.

ASSUMPTION: This role offers opportunities for professional growth and skill development within the marketing department.

🌍 Location & Work Environment

Office Type: On-site (Tampa, FL)

Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US

Geographic Context:

  • Tampa, FL offers a diverse and vibrant culture with numerous attractions and a subtropical climate.
  • The cost of living in Tampa is generally lower than in larger cities like New York or Los Angeles.
  • Tampa has a strong job market with opportunities in various industries, including marketing and communications.

Work Schedule: Full-time (40 hours per week) with potential flexibility for events and activities.

ASSUMPTION: Working in Tampa, FL offers a diverse cultural experience with a lower cost of living compared to larger cities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the Marketing Manager
  • Final interview with the CEO or another senior team member

Key Assessment Areas:

  • Communication skills and ability to articulate branding concepts
  • Problem-solving skills and ability to manage multiple tasks
  • Understanding of branding principles and industry trends
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
  • Demonstrate your understanding of branding principles and provide examples of your work.
  • Showcase your creativity and problem-solving skills through your application materials.

ATS Keywords: Brand development, campaign execution, market research, branding campaigns, marketing strategies, brand messaging, promotional materials, brand guidelines

ASSUMPTION: The application process for this role is likely to be competitive, so tailoring your application materials and demonstrating your relevant skills and experiences is crucial.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Design tools (e.g., Adobe Creative Suite, Sketch, etc.)
  • Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: Proficiency in Microsoft Office and basic knowledge of design tools is required for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Passion
  • Creativity
  • Innovation
  • Strategic thinking
  • Authenticity

Work Style:

  • Collaborative
  • Creative
  • Fast-paced
  • Results-driven

Self-Assessment Questions:

  • Do you have a passion for branding and a strong understanding of branding principles?
  • Are you comfortable working in a fast-paced, collaborative environment?
  • Do you have strong communication skills and the ability to manage multiple tasks?

ASSUMPTION: Signal Tru Brand values candidates who are passionate, creative, and strategic thinkers with strong communication skills and the ability to work well in a collaborative environment.

⚠️ Potential Challenges

  • Managing multiple tasks and projects in a fast-paced environment
  • Keeping up with industry trends and competitor branding efforts
  • Ensuring consistent brand messaging across all platforms
  • Adapting to a creative and sometimes unpredictable work environment

ASSUMPTION: This role may present challenges in managing multiple tasks and keeping up with industry trends, but offers opportunities for professional growth and skill development.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Branding Coordinator or Marketing Assistant position, but with a focus on supporting brand development strategies and campaign execution.
  • Compared to other marketing roles, this position requires a strong understanding of branding principles and the ability to manage multiple tasks in a fast-paced environment.
  • Career paths for this role may include advancement to positions such as Brand Manager, Marketing Manager, or other leadership roles within the marketing department.

ASSUMPTION: This role is similar to other entry-level marketing positions, but with a focus on branding and campaign execution.

πŸ“ Sample Projects

  • Developing and executing a branding campaign for a new product launch
  • Conducting market research to identify trends and opportunities in the branding industry
  • Creating and maintaining brand guidelines for a company's rebranding initiative

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

  • What are the most important qualities you're looking for in a candidate for this role?
  • How does this role fit into the overall marketing strategy for the company?
  • What are the biggest challenges facing the marketing department currently, and how can this role help address them?
  • What opportunities are there for professional growth and development within the marketing department?
  • How does the company support work-life balance for its employees?

ASSUMPTION: Asking these questions can help you better understand the role, the company, and the team you'll be working with, as well as demonstrate your interest and engagement in the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of your work that demonstrate your understanding of branding principles and creativity
  • Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.