📌 Core Information
🔹 Job Title: Marketing - Branding Assistant
🔹 Company: Alphabe Insight Inc
🔹 Location: Cleveland, Ohio, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Branding
🔹 Date Posted: May 29, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of brand strategies
- Assisting in campaign planning, market research, and brand communications
- Collaborating in a creative environment to shape brand identity and messaging
- Working with cross-functional teams to ensure branding consistency
ASSUMPTION: This role requires a balance of creative thinking and analytical skills, with a focus on attention to detail and strong organizational skills.
📋 Key Responsibilities
✅ Assist in the planning and implementation of marketing and branding campaigns
✅ Conduct market research to identify trends and consumer preferences
✅ Support the creation and distribution of promotional materials
✅ Coordinate branding initiatives across departments to ensure consistency
✅ Track performance metrics and compile campaign reports
✅ Help maintain branding guidelines across digital and print assets
✅ Contribute to brainstorming sessions and creative development
ASSUMPTION: This role involves a mix of independent work and collaboration, with a focus on delivering high-quality results under tight deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 1+ year of experience in a marketing or branding-related role (internships count)
Required Skills:
- Strong analytical and organizational skills
- Excellent written and verbal communication skills
- Proficiency in Microsoft Office Suite
- Familiarity with Adobe Creative Suite (a plus)
- Ability to multitask, prioritize tasks, and meet deadlines
- Keen eye for design and attention to detail
Preferred Skills:
- Experience with CRM software
- Fluency in a second language
ASSUMPTION: Candidates with relevant internship experience and a strong portfolio may be considered for this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $60,000 per year (based on industry standards for entry-level marketing roles in Cleveland, OH)
Benefits:
- Growth opportunities within the company
- Comprehensive training and mentorship
- Paid time off and holidays
- Health, dental, and vision insurance
- Supportive and collaborative team environment
Working Hours: Full-time (40 hours per week), with flexibility for project deadlines
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees (small to mid-sized, offering opportunities for growth and impact)
Founded: 2019 (relatively new, with a dynamic and innovative culture)
Company Description:
- Signal Tru Brand specializes in PR and branding, focusing on storytelling, creativity, and strategic thinking
- The company aims to disrupt the status quo and help brands find their voice in a crowded marketplace
- Signal Tru Brand offers a supportive and collaborative team environment, with a strong emphasis on growth opportunities
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: signaltrubrand.com
ASSUMPTION: Signal Tru Brand's focus on innovation and creativity makes it an attractive option for candidates seeking a unique and engaging work environment.
📊 Role Analysis
Career Level: Entry-level (this role offers opportunities for growth and development in the marketing and branding field)
Reporting Structure: This role reports directly to the Marketing Manager, with opportunities for collaboration with cross-functional teams
Work Arrangement: On-site, with a flexible schedule to accommodate project deadlines
Growth Opportunities:
- Potential advancement to Marketing Coordinator or similar roles with experience and strong performance
- Expansion of responsibilities based on individual skills and interests
- Opportunities to work on diverse projects and campaigns, gaining a broad range of experience
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop skills in a dynamic and supportive environment.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and creative workspace
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Cleveland, OH, offers a mix of urban and suburban environments, with a rich cultural scene and a lower cost of living compared to larger cities
- The city is home to a diverse range of industries, including healthcare, manufacturing, and technology
- Cleveland has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time, with flexibility for project deadlines and a supportive work-life balance
ASSUMPTION: The Cleveland office offers a collaborative and engaging work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Marketing Manager to discuss the role and assess skills and experience
- Portfolio review or case study presentation to demonstrate creative thinking and problem-solving skills
- Final interview with key stakeholders to discuss the role and make a hiring decision
Key Assessment Areas:
- Creativity and innovation in branding and marketing strategies
- Analytical skills and ability to interpret data to inform decision-making
- Communication skills, both written and verbal, to collaborate effectively with cross-functional teams
- Attention to detail and ability to manage multiple projects simultaneously
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio or examples of your work to demonstrate your creative and analytical abilities
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and attention to detail
- Research Signal Tru Brand and the marketing and branding industry to demonstrate your enthusiasm and knowledge
ATS Keywords: Marketing, Branding, Campaign Planning, Market Research, Promotional Materials, Branding Guidelines, Creative Development, Attention to Detail, Microsoft Office, Adobe Creative Suite
ASSUMPTION: The application process for this role is competitive, with a focus on creativity, analytical skills, and attention to detail. Candidates should be prepared to demonstrate their qualifications through a portfolio or case study presentation.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign) (preferred)
- CRM software (e.g., Salesforce, HubSpot) (preferred)
ASSUMPTION: Familiarity with industry-standard software and tools is essential for success in this role. Candidates should be comfortable learning and using new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Creativity
- Authenticity
- Strategic Thinking
- Collaboration
Work Style:
- Creative and innovative
- Data-driven and analytical
- Collaborative and supportive
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a creative and collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a keen eye for detail and a strong commitment to quality?
- Are you able to manage multiple projects simultaneously and meet deadlines?
ASSUMPTION: Signal Tru Brand values candidates who are passionate, creative, and analytical, with a strong commitment to collaboration and quality.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to a dynamic and evolving work environment
- Working with diverse teams and stakeholders to ensure branding consistency
- Keeping up with industry trends and best practices in marketing and branding
ASSUMPTION: This role offers a unique and engaging work environment, but it also presents challenges that require strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Marketing Coordinator: This role offers more responsibility and autonomy, with a focus on managing campaigns and teams
- Brand Manager: This role focuses on developing and implementing brand strategies, with a broader scope and more strategic decision-making
- Marketing Specialist: This role is more specialized, focusing on a specific area of marketing (e.g., social media, content creation, SEO) with a narrower scope
ASSUMPTION: This role offers a unique blend of creative and analytical skills, with a focus on attention to detail and collaboration. It is well-suited for candidates seeking a dynamic and engaging work environment with opportunities for growth and development.
📝 Sample Projects
- Developing a comprehensive brand guide for a new product launch
- Conducting market research to identify trends and consumer preferences for a rebranding campaign
- Creating and executing a social media campaign to promote a new brand initiative
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, with a focus on creativity, analytical thinking, and attention to detail.
❓ Key Questions to Ask During Interview
- How does this role support the overall marketing and branding strategy for the company?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does the company foster a creative and collaborative work environment?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio or case study presentation to demonstrate your creative and analytical abilities
- Research Signal Tru Brand and the marketing and branding industry to demonstrate your enthusiasm and knowledge
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
