📌 Core Information
🔹 Job Title: Marketing - Branding Assistant
🔹 Company: Alphabe Insight Inc
🔹 Location: Santa Ana, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Branding
🔹 Date Posted: May 18, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting brand development strategies and product launches
- Conducting market research and analyzing industry trends
- Creating and coordinating marketing materials
- Collaborating with internal teams to ensure brand consistency
- Participating in brainstorming sessions and providing creative input
ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to gain experience in marketing and branding. It offers a mix of creative and analytical tasks, providing a well-rounded introduction to the field.
📋 Key Responsibilities
✅ Assist in the creation and coordination of brand and marketing materials
✅ Support brand development strategies, campaigns, and product launches
✅ Conduct research on industry trends, market insights, and competitor activities
✅ Help organize and execute promotional and branding initiatives
✅ Coordinate with internal teams to ensure brand consistency
✅ Maintain brand documentation and ensure guidelines are followed across channels
✅ Participate in brainstorming sessions and provide creative input
ASSUMPTION: This role requires a balance of independent work and collaboration with the team. Strong organizational skills and attention to detail are crucial for success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Branding, Communications, or a related field
Experience: 1-2 years of experience in a marketing or branding support role preferred
Required Skills:
- Strong written and verbal communication skills
- Excellent organizational and multitasking abilities
- Attention to detail and a creative mindset
- Ability to work both independently and collaboratively
- Proficiency in Microsoft Office and familiarity with design or presentation tools is a plus
Preferred Skills:
- Experience with marketing automation tools
- Fluency in a second language
ASSUMPTION: While experience is preferred, the company is open to considering recent graduates with strong academic records and relevant internship experience.
💰 Compensation & Benefits
Salary Range: $51,000 - $55,000 per year
Benefits:
- Opportunities for career growth and professional development
- Collaborative and creative work environment
- Training and mentorship in marketing and branding strategy
- Full-time position with consistent Monday to Friday schedule
Working Hours: 40 hours per week, Monday to Friday
ASSUMPTION: The salary range provided is based on industry standards for entry-level marketing and branding roles in the Santa Ana area.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Signal Tru Brand is a dynamic team of storytellers, trendsetters, and problem solvers on a mission to revolutionize the way brands connect with their audience.
- The company specializes in management, marketing, and public relations, offering a unique blend of creativity, strategy, and innovation.
- Signal Tru Brand is committed to helping brands find their voice and stand out in a crowded marketplace.
Company Specialties:
- Public Relations
- Branding
- Marketing Strategy
Company Website: https://www.signaltrubrand.com
ASSUMPTION: Signal Tru Brand's focus on creativity and innovation makes it an attractive employer for candidates seeking a dynamic and engaging work environment.
📊 Role Analysis
Career Level: Entry-level to mid-level
Reporting Structure: This role reports directly to the Marketing & Branding Manager
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential advancement to Marketing & Branding Coordinator or similar role
- Expansion of responsibilities based on performance and company growth
ASSUMPTION: This role offers opportunities for professional development and career growth within the marketing and branding department.
🌍 Location & Work Environment
Office Type: Creative and collaborative office space
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Santa Ana is located in Southern California, offering a mild Mediterranean climate and a diverse cultural scene.
- The office is conveniently located near numerous amenities, including restaurants, shops, and public transportation.
- The area is known for its strong job market and growing tech industry.
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break
ASSUMPTION: The location and work environment are well-suited for candidates who enjoy a vibrant urban setting and a collaborative office culture.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-person or virtual interview with the Marketing & Branding Manager to discuss the role and company in more detail
- Final interview with the CEO or another senior team member to assess long-term fit and potential
Key Assessment Areas:
- Communication skills and ability to articulate ideas clearly
- Creativity and problem-solving skills
- Understanding of marketing and branding principles
- Adaptability and ability to work in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Signal Tru Brand's unique value proposition and how you can contribute to it
- Prepare examples of your past work that showcase your creativity and attention to detail
ATS Keywords: Marketing, Branding, Communications, Research, Organizational Skills, Multitasking, Attention To Detail, Creativity, Team Collaboration, Microsoft Office, Design Tools, Presentation Tools
ASSUMPTION: The application process is designed to assess candidates' communication skills, creativity, and cultural fit, with a focus on identifying strong problem solvers and strategic thinkers.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Design or presentation tools (e.g., Adobe Creative Suite, Canva, Google Slides)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
ASSUMPTION: Proficiency in Microsoft Office and familiarity with design or presentation tools are essential for success in this role. Experience with marketing automation tools is a plus but not required.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Innovation
- Collaboration
- Integrity
- Accountability
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you comfortable working in a fast-paced and dynamic setting?
- Do you have a strong attention to detail and a commitment to quality?
- Are you open to feedback and willing to learn and grow in your role?
ASSUMPTION: Signal Tru Brand values candidates who are creative, collaborative, and adaptable, with a strong commitment to quality and a willingness to learn and grow in their role.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work setting.
- The role requires a strong attention to detail and a commitment to quality, which may be challenging for candidates who struggle with multitasking or organization.
- The company's focus on creativity and innovation may require candidates to step outside their comfort zones and think outside the box.
- The role may involve working with tight deadlines and managing multiple projects simultaneously, which can be stressful at times.
ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth and development in a creative and dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Branding Specialist position, but with a greater emphasis on research and analysis.
- Compared to other marketing and branding roles, this position offers a unique blend of creative and analytical tasks, providing a well-rounded introduction to the field.
- This role may offer more opportunities for career growth and professional development than similar positions at larger or more established companies.
ASSUMPTION: While this role shares similarities with other marketing and branding positions, its unique blend of creative and analytical tasks sets it apart and offers a valuable learning experience for early-career professionals.
📝 Sample Projects
- Conducting market research and analyzing industry trends to inform brand strategy
- Creating and coordinating marketing materials for product launches or campaigns
- Assisting with the organization and execution of promotional events or initiatives
- Maintaining brand documentation and ensuring guidelines are followed across channels
ASSUMPTION: These sample projects provide a snapshot of the day-to-day responsibilities and tasks associated with this role, offering insight into the skills and knowledge required for success.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role contribute to the overall success of the company, and what are the key performance indicators for this position?
- What opportunities are there for professional development and career growth within the marketing and branding department?
- How does the company support work-life balance, and what resources are available to help employees manage their time effectively?
- What is the company's approach to creativity and innovation, and how does this role contribute to that culture?
ASSUMPTION: These interview questions are designed to assess the fit between the candidate's skills, experiences, and career goals, and the requirements and opportunities presented by this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past work that showcase your creativity and attention to detail
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
