- Developing and maintaining brand identity and guidelines
- Collaborating with a multidisciplinary team on visual design projects
- Creating high-quality branding and graphic design materials
- Working in a hybrid environment with some remote flexibility
ASSUMPTION: This role requires a strong portfolio showcasing branding projects and a bachelor's degree in a related field.
📋 Key Responsibilities
- Brand Identity & Design: Develop and maintain brand identity guidelines, ensuring consistency across all touchpoints.
- Visual Design: Create visually appealing designs for various platforms, including web, mobile, and print.
- Collaboration: Work closely with cross-functional teams, including product managers, developers, and marketers, to ensure design requirements are met.
- Project Management: Manage design projects from inception to completion, ensuring timely delivery and high-quality output.
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education:
- Bachelor's degree in Graphic Design, Visual Arts, or a related field.
Experience:
- Proven experience (2-5 years) in branding, visual design, and graphic design.
- Experience working in a multidisciplinary team environment.
Required Skills:
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Strong portfolio showcasing branding projects
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects
Preferred Skills:
- Experience with Figma or similar design tools
- Familiarity with brand style guides and brand management systems
- Knowledge of HTML/CSS and basic understanding of responsive design
ASSUMPTION: Candidates with experience in the finance industry or familiarity with financial services may have an advantage.
💰 Compensation & Benefits
Salary Range: EGP 15,000 - 25,000 per month (Based on industry standards for mid-level designers in Cairo)
Benefits:
- Health insurance
- Paid time off (vacation, sick leave)
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services
- Company Size: Small (11-50 employees)
- Founded: 2021
- Company Description: Sifi aims to assist companies in gaining control of their expenses by providing spend management software solutions.
- Company Specialties: Spend Management Software
📊 Role Analysis
- Career Level: Mid-Level (2-5 years of experience)
- Reporting Structure: This role reports directly to the Head of Design.
- Work Arrangement: Hybrid (2-3 days in the office, with the rest of the week working remotely)
- Growth Opportunities: Potential career growth into a Senior Brand Designer or Design Team Lead role.
ASSUMPTION: With the company's growth, there may be opportunities to take on more responsibilities and advance in the design team.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space in Qesm El Zamalek, Cairo.
- Office Location(s): Qesm El Zamalek, Cairo, Egypt
- Geographic Context: Cairo offers a mix of ancient history and modern culture, with a vibrant design scene and numerous creative agencies.
- Work Schedule: Flexible hours with core working hours from 9:00 AM to 5:00 PM.
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and the opportunity to work from home when needed.
💼 Interview & Application Insights
- Typical Process: Online application review → Phone/Video screen → Design challenge → Final interview with the Head of Design → Decision.
- Key Assessment Areas: Portfolio quality, design skills, cultural fit, and problem-solving abilities.
- Application Tips:
- Tailor your resume and portfolio to highlight relevant skills and experiences for this role.
- Prepare a strong portfolio showcasing your branding and graphic design projects.
- Research the company and be ready to discuss how your skills and experience align with their needs.
🛠️ Tools & Technologies
- Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Figma (preferred, but not required)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Basic knowledge of HTML/CSS and responsive design
👔 Cultural Fit Considerations
- Company Values: Innovation, Collaboration, Integrity, Customer Focus, and Continuous Learning.
- Work Style: Agile, dynamic, and fast-paced, with a strong emphasis on teamwork and open communication.
- Self-Assessment Questions:
- How do you ensure the consistency of a brand across various platforms and touchpoints?
- Describe a time when you had to manage multiple design projects simultaneously. How did you prioritize your tasks?
- How do you approach learning and adapting to new design tools or software?
⚠️ Potential Challenges
- Workload: The role may involve managing multiple projects simultaneously, requiring strong organizational skills and time management.
- Industry Knowledge: Familiarity with the finance industry or financial services may be beneficial but not required.
- Remote Work: While the role offers remote work options, effective communication and self-motivation are essential for success.
📈 Similar Roles Comparison
- Brand Designer vs. Graphic Designer: A Brand Designer focuses more on brand identity, strategy, and consistency, while a Graphic Designer may work on a broader range of visual design projects.
- Industry Context: Brand Designers in the financial services industry may need to understand financial products, services, and regulations to create effective designs.
- Career Path: With experience, a Brand Designer may advance to a Senior Brand Designer, Design Team Lead, or even a Creative Director role.
📝 Sample Projects
- Rebranding a financial product or service, including logo design, color scheme, and overall visual identity.
- Creating a comprehensive brand style guide for a financial institution.
- Designing marketing materials, such as brochures, flyers, and social media graphics, for a financial service or product.
❓ Key Questions to Ask During Interview
- Can you describe the design team's structure and how this role fits within it?
- What are the most significant design challenges the company is currently facing, and how does this role address them?
- How does the company support the professional development of its designers?
- What are the key priorities for this role in the first 30-60-90 days?
- How does the company measure the success of its design projects and designers?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this [link](https://talent360.freshteam.com/jobs/Nz_TSZfup5k4/brand-designer).
- Customize your resume and portfolio to highlight relevant skills and experiences for this role.
- Prepare a strong portfolio showcasing your branding and graphic design projects.
- Research the company and be ready to discuss how your skills and experience align with their needs.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
