📌 Core Information
🔹 Job Title: Marketing - Branding Assistant
🔹 Company: Alphabe Insight Inc
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting branding and marketing initiatives
- Collaborating with design and marketing teams
- Ensuring brand consistency across communications
- Conducting market research and tracking campaign results
ASSUMPTION: This role requires a high level of creativity, attention to detail, and strong communication skills. It is ideal for a recent graduate or someone looking to break into the real estate industry.
📋 Key Responsibilities
✅ Assist in the development and execution of branding strategies and marketing campaigns
✅ Collaborate with the design and marketing teams to create brand-aligned materials (brochures, presentations, property profiles, etc.)
✅ Maintain brand guidelines and ensure consistency across internal and external communications
✅ Conduct market and competitor research to support strategic branding decisions
✅ Coordinate promotional events and branded experiences for clients and stakeholders
✅ Track campaign results and prepare performance reports
ASSUMPTION: This role may require occasional weekend work or evening events, depending on the promotional calendar.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Branding, or a related field
Experience: 1-2 years of experience in marketing, branding, or a similar role
Required Skills:
- Strong written and verbal communication skills
- Excellent organizational skills and attention to detail
- Ability to work independently and as part of a team
- Familiarity with design software (Adobe Creative Suite is a plus)
Preferred Skills:
- Experience in real estate marketing
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, having experience in real estate marketing or being bilingual/multilingual could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $40,000 - $50,000 per year (based on industry standards for entry-level marketing roles in Charlotte, NC)
Benefits:
- Competitive salary
- Opportunities for professional growth and career advancement
- Skill-building and mentorship in branding and real estate marketing
- Supportive and collaborative team environment
- Dynamic and evolving projects with leading professionals in the industry
Working Hours: Full-time (40 hours/week), with occasional overtime for events
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Charlotte, NC. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Property Soar is committed to simplifying property management and delivering exceptional customer service
- Based in Columbus, OH, with a focus on accuracy, responsiveness, and long-term value for both property owners and tenants
- Growing rapidly and seeking dedicated professionals to grow with them
Company Specialties:
- Property Management
- Real Estate Marketing
- Customer Service
Company Website: www.propertysoar.com
ASSUMPTION: Property Soar is a relatively new company, which may present opportunities for growth and career advancement.
📊 Role Analysis
Career Level: Entry-level
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with occasional remote work for events
Growth Opportunities:
- Advancement within the marketing department
- Expansion into other areas of the business, such as property management or customer service
ASSUMPTION: As a growing company, Property Soar may offer more opportunities for advancement than larger, more established organizations.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Charlotte, NC
Geographic Context:
- Charlotte is the most populous city in North Carolina and the 17th most populous city in the United States
- It is known for its urban development, cultural attractions, and sports teams
- The cost of living in Charlotte is relatively low compared to other major cities in the US
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with occasional overtime for events
ASSUMPTION: The work schedule may vary depending on the promotional calendar and event schedule.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager
- Final interview with the Marketing Director or another senior team member
Key Assessment Areas:
- Communication skills and ability to work with a team
- Creativity and problem-solving skills
- Understanding of branding and marketing principles
- Attention to detail and organizational skills
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare examples of your past branding or marketing work to discuss during the interview
- Research Property Soar and be prepared to discuss why you are interested in working for the company
ATS Keywords: Marketing, Branding, Communications, Branding Assistant, Real Estate Marketing, Property Management, Customer Service, Teamwork, Adobe Creative Suite
ASSUMPTION: As a growing company, Property Soar may have a less structured interview process and be more open to candidates with transferable skills and a strong work ethic.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, LinkedIn)
- Email marketing software (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current setup and the candidate's existing skills.
👔 Cultural Fit Considerations
Company Values:
- Accuracy
- Responsiveness
- Long-term value
Work Style:
- Collaborative
- Dynamic
- Supportive
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you detail-oriented and able to manage multiple projects simultaneously?
- Do you have a strong understanding of branding and marketing principles?
ASSUMPTION: Property Soar values candidates who are proactive, detail-oriented, and able to work well with a team.
⚠️ Potential Challenges
- Occasional overtime for events
- Managing multiple projects and deadlines
- Working in a fast-paced, growing environment
- Adapting to changes in the real estate market
ASSUMPTION: As a growing company, Property Soar may present unique challenges and opportunities for growth.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Branding Specialist in other industries
- However, it is unique in its focus on real estate marketing and property management
- Career paths may include advancement within the marketing department or expansion into other areas of the business
ASSUMPTION: While this role is similar to other marketing positions, its focus on real estate marketing and property management sets it apart.
📝 Sample Projects
- Developing a branding campaign for a new property development
- Creating promotional materials for an open house event
- Conducting market research to inform branding strategies
ASSUMPTION: These sample projects are based on the responsibilities listed in the job description and may vary depending on the company's current needs.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for growth and advancement within the department?
- How does the company support work-life balance for its employees?
- What is the company culture like, and how does it foster collaboration and innovation?
ASSUMPTION: These questions are designed to gain insight into the company's culture, marketing strategy, and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare examples of your past branding or marketing work to discuss during the interview
- Research Property Soar and be prepared to discuss why you are interested in working for the company
- Follow up with the HR department one week after submitting your application to confirm receipt
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
