📌 Core Information
🔹 Job Title: Marketing - Branding Assistant
🔹 Company: Story Lane Box
🔹 Location: Minneapolis, Minnesota, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Branding
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and implementation of branding strategies and marketing campaigns
- Conducting market and competitor research to inform brand positioning
- Collaborating with creative and marketing teams on projects and initiatives
- Ensuring brand consistency across all communication channels
- Providing administrative support for branding-related projects and communications
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on attention to detail and strong organizational skills.
📋 Key Responsibilities
✅ Assist in the creation and execution of branding strategies and marketing campaigns
✅ Conduct market and competitor research to support brand positioning
✅ Support the design and production of branding materials including packaging, presentations, and promotional assets
✅ Help coordinate marketing events and brand collaborations
✅ Monitor and ensure brand consistency across all communication channels
✅ Maintain branding guidelines and assist in updating marketing assets as needed
✅ Collaborate with the creative and marketing teams on projects and initiatives
✅ Provide administrative support for branding-related projects and communications
ASSUMPTION: This role involves a mix of independent work and collaboration, requiring strong communication and teamwork skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Branding, Communications, or a related field
Experience: 1-2 years of experience in a marketing or branding role preferred
Required Skills:
- Strong organizational and project management skills
- Excellent written and verbal communication skills
- Proficiency in Microsoft Office Suite and basic design software (e.g., Adobe Creative Suite)
- Ability to work independently and as part of a collaborative team
- Attention to detail and a strong sense of aesthetics and brand identity
Preferred Skills:
- Experience with branding guidelines and brand management software
- Familiarity with marketing automation tools and CRM systems
ASSUMPTION: While not explicitly stated, experience with branding guidelines and marketing automation tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $53,000 - $56,000 per year
Benefits:
- Opportunities for career growth and skill development
- Collaborative and creative work environment
- Training and mentorship from experienced branding professionals
- Health, dental, and vision insurance options
- Paid time off and holidays
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Marketing - Branding Assistant role in Minneapolis, Minnesota.
📌 Applicant Insights
🔍 Company Context
Industry: Story Lane Box specializes in delivering creative communication solutions, helping businesses and organizations tell their stories with clarity and impact.
Company Size: Story Lane Box is a small company with 2-10 employees, which means applicants can expect a close-knit, collaborative work environment with opportunities for growth and impact.
Founded: Story Lane Box was founded in 2019, making it a relatively new company with a strong focus on innovation and creativity.
Company Description:
- Story Lane Box specializes in creative communication solutions
- Based in Minneapolis, Minnesota, with a team of dedicated professionals committed to excellence, innovation, and connection
- Their mission is to bridge ideas and audiences through thoughtful strategy and compelling messaging
Company Specialties:
- Branding and marketing strategy
- Creative communication solutions
- Messaging and storytelling
Company Website: https://www.storylanebox.com
ASSUMPTION: Story Lane Box is a growing company with a strong focus on creativity and innovation, offering applicants the opportunity to make a significant impact on the team and its clients.
📊 Role Analysis
Career Level: This role is suitable for early-career professionals looking to gain experience in branding and marketing.
Reporting Structure: The Marketing - Branding Assistant will report directly to the Marketing Manager or Director.
Work Arrangement: This is an on-site role, with the opportunity to work from the Minneapolis office.
Growth Opportunities:
- Learning and developing branding and marketing skills
- Gaining experience working with a diverse range of clients
- Potential for career progression within the company
ASSUMPTION: As a small company, Story Lane Box offers opportunities for growth and impact, with the potential for career progression as the company expands.
🌍 Location & Work Environment
Office Type: Story Lane Box has a single office location in Minneapolis, Minnesota.
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Minneapolis is known for its vibrant arts and culture scene, with numerous museums, theaters, and music venues
- The city is also home to a diverse range of industries, including healthcare, finance, and technology
- Minneapolis offers a high quality of life, with a strong focus on education, healthcare, and community engagement
Work Schedule: Full-time, 40 hours per week, with the opportunity for flexible hours and remote work arrangements.
ASSUMPTION: Story Lane Box offers a collaborative and creative work environment, with opportunities for growth and development in the vibrant city of Minneapolis.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager or Director
- Final interview with the company founder or another senior team member
Key Assessment Areas:
- Communication and interpersonal skills
- Creativity and problem-solving abilities
- Attention to detail and organizational skills
- Understanding of branding and marketing principles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your branding and marketing work to showcase during the interview
- Research Story Lane Box and be prepared to discuss how your skills and experiences align with the company's mission and values
ATS Keywords: Marketing, Branding, Communications, Project Management, Research, Design, Collaboration, Attention to Detail, Aesthetics, Microsoft Office, Adobe Creative Suite
ASSUMPTION: Story Lane Box uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Suite (Photoshop, Illustrator)
- Brand management software (e.g., Frontify, Brandfolder)
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: While not explicitly stated, familiarity with these tools and technologies would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Attention to detail and quality
- Customer focus and client satisfaction
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Detail-oriented and organized
- Customer-focused and client-centered
Self-Assessment Questions:
- Do you have a strong sense of aesthetics and a keen eye for detail?
- Are you comfortable working independently and as part of a collaborative team?
- Do you thrive in a creative and innovative work environment?
- Are you passionate about helping brands tell their stories and connect with their audiences?
ASSUMPTION: Story Lane Box values creativity, collaboration, and attention to detail, so applicants should be prepared to demonstrate these qualities during the interview process.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Managing multiple projects and priorities simultaneously
- Adapting to the unique needs and preferences of diverse clients
- Staying up-to-date with the latest branding and marketing trends and best practices
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and creative work environment.
📈 Similar Roles Comparison
- Marketing Coordinator: Similar role with a focus on coordinating marketing campaigns and events
- Brand Manager: More senior role with a focus on strategic brand management and leadership
- Graphic Designer: Role focused on visual design and branding, with less emphasis on marketing and project management
ASSUMPTION: While these roles share some similarities, the Marketing - Branding Assistant role at Story Lane Box offers a unique blend of creative and analytical skills, with a focus on attention to detail and collaboration.
📝 Sample Projects
- Developing and implementing a branding strategy for a new product launch
- Conducting market research to inform brand positioning and messaging
- Designing and producing branding materials for a marketing campaign
- Coordinating a marketing event or brand collaboration
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing - Branding Assistant role at Story Lane Box.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the company's branding and marketing efforts in the next year?
- How does this role fit into the company's long-term growth and expansion plans?
- What opportunities are there for professional development and career growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and can help you better understand the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your branding and marketing work to showcase during the interview
- Research Story Lane Box and be prepared to discuss how your skills and experiences align with the company's mission and values
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
