📌 Core Information
🔹 Job Title: Marketing - Branding Assistant
🔹 Company: Alphabe Insight Inc
🔹 Location: Raleigh, North Carolina, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the marketing department in developing brand strategies and executing campaigns
- Ensuring brand consistency across all platforms and assisting in creating marketing collateral
- Collaborating with the marketing team to execute promotional campaigns and brand positioning projects
- Conducting market research and analyzing trends to identify new branding opportunities
- Monitoring brand performance and preparing performance reports
ASSUMPTION: This role requires a high level of organization, creativity, and attention to detail. The ideal candidate will be comfortable working in a dynamic team environment and managing multiple tasks simultaneously.
📋 Key Responsibilities
✅ Assist in developing and implementing branding strategies and marketing plans
✅ Collaborate with the marketing team to execute promotional campaigns and brand positioning projects
✅ Maintain brand guidelines across all internal and external materials
✅ Support the creation and editing of marketing collateral, presentations, and promotional content
✅ Conduct market research and analyze trends to identify new branding opportunities
✅ Monitor brand performance and prepare performance reports
✅ Coordinate with internal departments to align branding efforts
✅ Help plan and organize marketing events and product launches
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong written and verbal communication skills, as well as proficiency in Microsoft Office Suite.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 1-2 years of experience in a marketing or branding role preferred
Required Skills:
- Strong written and verbal communication skills
- Excellent attention to detail and organizational skills
- Ability to work collaboratively and manage multiple tasks simultaneously
- Familiarity with brand strategy and market research principles
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint); basic design skills are a plus
Preferred Skills:
- Experience with branding software or tools
- Fluency in a second language
ASSUMPTION: While not explicitly stated, having experience with branding software or tools and being fluent in a second language could provide a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $58,000 per year
Benefits:
- Opportunities for professional growth and advancement
- Supportive and collaborative team environment
- Comprehensive training and ongoing development
- Paid time off and company holidays
- Health, dental, and vision insurance options
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is competitive for a Marketing - Branding Assistant role in Raleigh, North Carolina, with 1-2 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Signal Tru Brand specializes in PR and branding, focusing on storytelling, creativity, and strategic thinking
- The company aims to help brands find their voice and stand out in a crowded marketplace
- Signal Tru Brand offers opportunities for professional growth, a supportive team environment, and comprehensive training
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: signaltrubrand.com
ASSUMPTION: Signal Tru Brand's focus on creativity and strategic thinking suggests a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential advancement within the marketing department
- Expanding skills and knowledge through comprehensive training
- Gaining experience in a dynamic and collaborative team environment
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: On-site, collaborative work environment
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Reno, Nevada, offers a mix of urban and outdoor living, with a cost of living lower than many major cities
- The city has a growing job market, with opportunities in various industries
- Reno is known for its arts and culture scene, with numerous museums, galleries, and festivals
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with a one-hour lunch break
ASSUMPTION: While the job listing does not specify the work schedule, typical office hours are assumed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-person or virtual interview with the Marketing Manager
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Communication skills, both written and verbal
- Creativity and problem-solving abilities
- Attention to detail and organizational skills
- Understanding of brand strategy and market research principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Showcase your understanding of branding and marketing principles in your application materials
- Prepare examples of your work, such as marketing campaigns or branding projects, to discuss during the interview
- Research the company and be prepared to discuss how your skills and experiences align with their mission and values
ATS Keywords: Branding, Marketing, Brand Strategy, Market Research, Marketing Collateral, Promotional Content, Brand Guidelines, Brand Performance, Event Planning, Trend Analysis
ASSUMPTION: Applicants should focus on demonstrating their communication skills, creativity, and understanding of branding principles throughout the application process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Branding software or tools (if applicable)
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite is essential for this role. Familiarity with branding software or tools may also be required.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Innovation
- Collaboration
- Authenticity
- Strategic Thinking
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you comfortable managing multiple tasks and projects simultaneously?
- Do you have a strong understanding of branding principles and market research?
- Are you able to work independently and take initiative when needed?
ASSUMPTION: Applicants should assess their fit with the company's values and work style, as well as their ability to thrive in a dynamic and collaborative environment.
⚠️ Potential Challenges
- Managing multiple tasks and projects simultaneously in a fast-paced environment
- Meeting tight deadlines and maintaining high-quality work
- Adapting to changes in the marketing landscape and industry trends
- Balancing creative and analytical tasks
ASSUMPTION: While the role offers many opportunities for growth and development, it also presents challenges that require strong organizational skills, adaptability, and a willingness to learn.
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses more on day-to-day marketing tasks and less on branding strategy
- Brand Manager: Typically has more experience and is responsible for overseeing the brand's overall strategy and management
- Marketing Specialist: May have a more narrow focus on specific marketing channels or tactics, rather than a broad branding role
ASSUMPTION: This role is focused on supporting the marketing department in developing and implementing branding strategies, with a mix of creative and analytical tasks.
📝 Sample Projects
- Developing a comprehensive brand strategy for a new product launch
- Conducting market research to identify new branding opportunities for an established brand
- Creating and editing marketing collateral, such as brochures, presentations, and promotional materials
- Monitoring brand performance and preparing performance reports for stakeholders
ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks they may be responsible for in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the most important priorities for this role in the first 90 days?
- How does the company support the professional growth and development of its employees?
- What is the typical career path for someone in this role?
- How does the company measure the success of its branding efforts?
ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your work, such as marketing campaigns or branding projects, to discuss during the interview
- Research the company and be prepared to discuss how your skills and experiences align with their mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
