📌 Core Information
🔹 Job Title: Marketing - Branding Assistant
🔹 Company: Alphabe Insight Inc
🔹 Location: Grand Rapids, Michigan, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of branding strategies and marketing plans
- Conducting market and competitor research to inform branding decisions
- Collaborating with design and marketing teams to ensure consistent brand messaging
- Assisting in project management and event coordination
- Monitoring and analyzing brand performance metrics
ASSUMPTION: This role is ideal for a detail-oriented professional with a creative mindset and strong organizational skills, eager to learn and grow in the field of branding and marketing.
📋 Key Responsibilities
✅ Assist in the development and execution of branding strategies and marketing plans
✅ Conduct market and competitor research to support branding decisions
✅ Coordinate with design and marketing teams to ensure consistent brand messaging
✅ Help prepare presentations, reports, and marketing materials
✅ Support project timelines and ensure deliverables are met on time
✅ Assist in organizing branding events, product launches, and promotional campaigns
✅ Monitor and analyze brand performance metrics
ASSUMPTION: The role requires strong project management skills, attention to detail, and the ability to manage multiple tasks and meet deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 1-2 years of experience in branding, marketing, or a similar role
Required Skills:
- Strong organizational and project management skills
- Excellent written and verbal communication skills
- Ability to manage multiple tasks and meet deadlines
- Creative mindset with strong attention to detail
- Proficient in Microsoft Office and branding tools (e.g., Adobe Suite is a plus)
Preferred Skills:
- Experience with market research tools and techniques
- Familiarity with branding software and platforms
- Knowledge of marketing automation tools
ASSUMPTION: While not explicitly stated, having experience with market research tools and familiarity with branding software would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $65,000 annually
Benefits:
- Growth opportunities within the company
- Collaborative and supportive work environment
- Professional skill development and training
- Paid time off and holidays
- Health, dental, and vision insurance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is competitive for a Marketing - Branding Assistant role in Grand Rapids, Michigan, with 1-2 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Signal Tru Brand is a dynamic team of storytellers, trendsetters, and problem solvers on a mission to revolutionize the way brands connect with their audience.
- The company was founded by industry veterans with a shared vision to disrupt the status quo and redefine the art of storytelling in PR and branding.
- Signal Tru Brand is committed to helping brands find their voice and stand out in a crowded marketplace through authenticity, creativity, and strategic thinking.
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: signaltrubrand.com
ASSUMPTION: Signal Tru Brand's focus on storytelling, creativity, and strategic thinking makes it an exciting place for a Marketing - Branding Assistant to grow and learn.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Marketing Manager or Branding Director
Work Arrangement: On-site, full-time position with opportunities for growth within the company
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of branding and marketing
- Professional skill development and training to enhance career growth
ASSUMPTION: With the company's focus on growth and professional development, there are ample opportunities for the Marketing - Branding Assistant to advance their career.
🌍 Location & Work Environment
Office Type: Creative and collaborative work environment
Office Location(s): Reno, Nevada
Geographic Context:
- Reno, Nevada, is known for its vibrant arts and culture scene, making it an ideal location for a branding-focused role.
- The city offers a high quality of life, with affordable housing, short commute times, and numerous outdoor recreation opportunities.
- Reno is also home to a growing tech industry, providing ample networking opportunities for marketing professionals.
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs
ASSUMPTION: The creative and collaborative work environment, along with the vibrant arts and culture scene in Reno, makes this an attractive location for a Marketing - Branding Assistant.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager or Branding Director
- Final interview with the company's founders or other key stakeholders
Key Assessment Areas:
- Problem-solving skills and creativity
- Organizational and project management skills
- Communication and presentation skills
- Understanding of branding principles and marketing strategies
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of branding principles and marketing strategies in your application materials
- Showcase your creativity and problem-solving skills through examples or a portfolio, if applicable
ATS Keywords: Branding, Marketing, Project Management, Communication, Research, Organizational Skills, Attention to Detail, Microsoft Office, Adobe Suite
ASSUMPTION: The application process for this role is likely to be competitive, so applicants should focus on tailoring their application materials to highlight their relevant skills and experiences.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Branding software and platforms (e.g., Canva, Brandfolder)
- Market research tools (e.g., SurveyMonkey, Google Forms)
ASSUMPTION: Familiarity with these tools and technologies is beneficial for this role, but not all may be required on a daily basis.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Authenticity and integrity
- Strategic thinking and problem-solving
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you able to manage multiple tasks and meet deadlines effectively?
- Do you have a strong attention to detail and a creative mindset?
- Are you comfortable working with branding tools and marketing automation platforms?
ASSUMPTION: Applicants who are creative, collaborative, and results-driven will likely be a good fit for Signal Tru Brand's company culture.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging for some individuals
- The fast-paced nature of the marketing industry may require adaptability and quick decision-making
- The role may involve working with tight deadlines and managing client expectations
- The company's focus on creativity and innovation may require applicants to think outside the box and push their boundaries
ASSUMPTION: Applicants should be aware of these potential challenges and consider how they would approach them in their application and interview process.
📈 Similar Roles Comparison
- Marketing Coordinator: This role is similar to the Marketing - Branding Assistant, but may have more focus on day-to-day marketing tasks and less on branding strategy
- Brand Manager: This role is more senior and involves overseeing the brand strategy and management for multiple products or services, whereas the Marketing - Branding Assistant role is more focused on supporting the execution of branding initiatives
- Marketing Specialist: This role may have a broader focus on marketing activities, including advertising, promotions, and events, whereas the Marketing - Branding Assistant role is more specialized in branding
ASSUMPTION: Applicants should consider how their skills and experiences align with these similar roles and be prepared to discuss their fit for the Marketing - Branding Assistant role in their interview.
📝 Sample Projects
- Developing a brand style guide for a new product launch
- Conducting market research to inform a rebranding strategy
- Collaborating with the design team to create branding materials for a marketing campaign
- Assisting in the planning and execution of a product launch event
- Monitoring and analyzing brand performance metrics to inform future branding strategies
ASSUMPTION: These sample projects provide a sense of the types of tasks and responsibilities the Marketing - Branding Assistant may be expected to undertake in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and branding strategy for the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and what opportunities are there for advancement?
- How does the company approach collaboration and teamwork, particularly between the marketing and branding teams?
ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples or a portfolio showcasing your creativity and problem-solving skills, if applicable
- Follow up with the company one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
