📌 Core Information
🔹 Job Title: Marketing - Branding Assistant
🔹 Company: Alphabe Insight Inc
🔹 Location: Louisville, KY, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of branding initiatives
- Conducting market research to identify trends and customer preferences
- Collaborating with creative teams to produce brand-aligned materials
- Monitoring brand performance and providing feedback for continuous improvement
- Assisting in project coordination and maintaining organized documentation
ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals seeking to gain experience in branding and marketing. It offers an opportunity to work closely with various teams and contribute to client projects.
📋 Key Responsibilities
✅ Assist in the creation and implementation of branding strategies for client projects
✅ Conduct market research to identify trends and customer preferences
✅ Support brand development efforts including packaging, copywriting, and visual assets
✅ Collaborate with the creative team to produce brand-aligned materials
✅ Monitor brand performance and provide feedback for continuous improvement
✅ Help prepare presentations, reports, and branding proposals
✅ Maintain organized documentation and assist in project coordination
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on attention to detail and strong communication abilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or related field
Experience: 1+ year of experience in a marketing, branding, or related assistant role
Required Skills:
- Strong attention to detail
- Excellent communication and organizational skills
- Proficiency in Microsoft Office
- Understanding of brand identity principles
- Creative mindset and collaborative attitude
Preferred Skills:
- Experience with branding software or tools
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, having experience with branding software or tools and fluency in additional languages could provide a competitive edge for this role.
💰 Compensation & Benefits
Salary Range: $56,000 - $66,000 per year
Benefits:
- Opportunities for career growth and professional development
- Dynamic and collaborative work environment
- Training and mentoring support
- Flexible work culture with room to grow into leadership roles
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Louisville, KY.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Signal Tru Brand specializes in PR and branding, focusing on storytelling and creativity
- The company aims to disrupt the status quo and help brands connect with their audience
- They offer a dynamic work environment with opportunities for growth and professional development
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: signaltrubrand.com
ASSUMPTION: While the provided company information is for "Signal Tru Brand," the job listing is for "Alphabe Insight Inc." It's assumed that there might be a partnership or affiliation between the two companies.
📊 Role Analysis
Career Level: Entry-level
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential career growth into leadership roles
- Professional development opportunities
- Exposure to various aspects of branding and marketing
ASSUMPTION: Given the company's focus on growth and development, there may be opportunities for the right candidate to advance within the organization.
🌍 Location & Work Environment
Office Type: On-site
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Louisville, KY, offers a blend of urban and suburban living with a vibrant arts scene and sports culture
- The cost of living in Louisville is relatively affordable compared to other major US cities
- The city has a humid subtropical climate with four distinct seasons
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The work schedule and office location may be subject to change based on the company's policies and the candidate's needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening
- In-person or virtual interview with the Marketing Manager
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Understanding of branding principles
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant coursework, projects, or internships that demonstrate your branding and marketing skills
- Tailor your resume and cover letter to emphasize your attention to detail and creative mindset
- Prepare examples of brand development efforts or market research projects you've worked on
- Research the company and be ready to discuss how your skills and experiences align with their mission and values
ATS Keywords: Branding, Marketing, Brand Development, Market Research, Branding Assistant, Creative Team, Brand Performance, Project Coordination
ASSUMPTION: The application process may vary based on the company's current hiring practices and the specific needs of the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Branding software or tools (if applicable)
ASSUMPTION: The required tools and technologies may be subject to change based on the company's current preferences and the candidate's skills.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Authenticity
- Strategic thinking
Work Style:
- Collaborative
- Dynamic
- Results-driven
Self-Assessment Questions:
- How do you approach a branding project, and what steps do you take to ensure it aligns with the client's vision and business goals?
- Can you provide an example of a time when you identified a market trend and how you used that information to inform a branding strategy?
- How do you balance creativity with attention to detail and organized documentation in your work?
ASSUMPTION: The company values and work style may be subject to change based on the company's current culture and the specific needs of the role.
⚠️ Potential Challenges
- Managing multiple tasks and projects simultaneously
- Adapting to the company's unique culture and work environment
- Balancing creative and analytical aspects of the role
- Meeting tight deadlines and maintaining high-quality work
ASSUMPTION: The potential challenges may vary based on the candidate's skills, experiences, and the company's current priorities.
📈 Similar Roles Comparison
- This role differs from other branding assistant positions in that it offers exposure to various aspects of branding and marketing, providing a well-rounded experience
- In the marketing industry, this role is typically entry-level and focuses on supporting the development and execution of branding initiatives
- Career paths for this role may include advancement to marketing coordinator, marketing manager, or even a specialized branding role
ASSUMPTION: The comparison points may vary based on the specific job market and industry trends.
📝 Sample Projects
- Developing a brand style guide for a new product launch
- Conducting market research to identify trends and customer preferences for an existing brand
- Collaborating with the creative team to design packaging materials that align with a brand's identity
ASSUMPTION: The sample projects may vary based on the company's current client base and the specific needs of the role.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall success of the marketing and branding team?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does the company measure the success of its branding initiatives, and how can I contribute to that process?
ASSUMPTION: The key questions may vary based on the candidate's interests, experiences, and the company's current priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your branding and marketing skills, as well as your attention to detail and creative mindset
- Prepare examples of brand development efforts or market research projects you've worked on
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
