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Marketing - Branding Assistant

Alphabe Insight Inc
Full-time
On-site
Louisville, Kentucky, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing - Branding Assistant

πŸ”Ή Company: Alphabe Insight Inc

πŸ”Ή Location: Louisville, KY, USA

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 15, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the development and execution of branding initiatives
  • Conducting market research to identify trends and customer preferences
  • Collaborating with creative teams to produce brand-aligned materials
  • Monitoring brand performance and providing feedback for continuous improvement
  • Assisting in project coordination and maintaining organized documentation

ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals seeking to gain experience in branding and marketing. It offers an opportunity to work closely with various teams and contribute to client projects.

πŸ“‹ Key Responsibilities

βœ… Assist in the creation and implementation of branding strategies for client projects

βœ… Conduct market research to identify trends and customer preferences

βœ… Support brand development efforts including packaging, copywriting, and visual assets

βœ… Collaborate with the creative team to produce brand-aligned materials

βœ… Monitor brand performance and provide feedback for continuous improvement

βœ… Help prepare presentations, reports, and branding proposals

βœ… Maintain organized documentation and assist in project coordination

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on attention to detail and strong communication abilities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or related field

Experience: 1+ year of experience in a marketing, branding, or related assistant role

Required Skills:

  • Strong attention to detail
  • Excellent communication and organizational skills
  • Proficiency in Microsoft Office
  • Understanding of brand identity principles
  • Creative mindset and collaborative attitude

Preferred Skills:

  • Experience with branding software or tools
  • Fluency in additional languages

ASSUMPTION: While not explicitly stated, having experience with branding software or tools and fluency in additional languages could provide a competitive edge for this role.

πŸ’° Compensation & Benefits

Salary Range: $56,000 - $66,000 per year

Benefits:

  • Opportunities for career growth and professional development
  • Dynamic and collaborative work environment
  • Training and mentoring support
  • Flexible work culture with room to grow into leadership roles

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Louisville, KY.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Public Relations and Communications Services

Company Size: 51-200 employees

Founded: 2019

Company Description:

  • Signal Tru Brand specializes in PR and branding, focusing on storytelling and creativity
  • The company aims to disrupt the status quo and help brands connect with their audience
  • They offer a dynamic work environment with opportunities for growth and professional development

Company Specialties:

  • Management
  • Marketing
  • Public Relations

Company Website: signaltrubrand.com

ASSUMPTION: While the provided company information is for "Signal Tru Brand," the job listing is for "Alphabe Insight Inc." It's assumed that there might be a partnership or affiliation between the two companies.

πŸ“Š Role Analysis

Career Level: Entry-level

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, full-time

Growth Opportunities:

  • Potential career growth into leadership roles
  • Professional development opportunities
  • Exposure to various aspects of branding and marketing

ASSUMPTION: Given the company's focus on growth and development, there may be opportunities for the right candidate to advance within the organization.

🌍 Location & Work Environment

Office Type: On-site

Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US

Geographic Context:

  • Louisville, KY, offers a blend of urban and suburban living with a vibrant arts scene and sports culture
  • The cost of living in Louisville is relatively affordable compared to other major US cities
  • The city has a humid subtropical climate with four distinct seasons

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The work schedule and office location may be subject to change based on the company's policies and the candidate's needs.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screening
  • In-person or virtual interview with the Marketing Manager
  • Final interview with the CEO or another senior team member

Key Assessment Areas:

  • Understanding of branding principles
  • Communication and presentation skills
  • Problem-solving and analytical skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant coursework, projects, or internships that demonstrate your branding and marketing skills
  • Tailor your resume and cover letter to emphasize your attention to detail and creative mindset
  • Prepare examples of brand development efforts or market research projects you've worked on
  • Research the company and be ready to discuss how your skills and experiences align with their mission and values

ATS Keywords: Branding, Marketing, Brand Development, Market Research, Branding Assistant, Creative Team, Brand Performance, Project Coordination

ASSUMPTION: The application process may vary based on the company's current hiring practices and the specific needs of the role.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Branding software or tools (if applicable)

ASSUMPTION: The required tools and technologies may be subject to change based on the company's current preferences and the candidate's skills.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creativity
  • Authenticity
  • Strategic thinking

Work Style:

  • Collaborative
  • Dynamic
  • Results-driven

Self-Assessment Questions:

  • How do you approach a branding project, and what steps do you take to ensure it aligns with the client's vision and business goals?
  • Can you provide an example of a time when you identified a market trend and how you used that information to inform a branding strategy?
  • How do you balance creativity with attention to detail and organized documentation in your work?

ASSUMPTION: The company values and work style may be subject to change based on the company's current culture and the specific needs of the role.

⚠️ Potential Challenges

  • Managing multiple tasks and projects simultaneously
  • Adapting to the company's unique culture and work environment
  • Balancing creative and analytical aspects of the role
  • Meeting tight deadlines and maintaining high-quality work

ASSUMPTION: The potential challenges may vary based on the candidate's skills, experiences, and the company's current priorities.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other branding assistant positions in that it offers exposure to various aspects of branding and marketing, providing a well-rounded experience
  • In the marketing industry, this role is typically entry-level and focuses on supporting the development and execution of branding initiatives
  • Career paths for this role may include advancement to marketing coordinator, marketing manager, or even a specialized branding role

ASSUMPTION: The comparison points may vary based on the specific job market and industry trends.

πŸ“ Sample Projects

  • Developing a brand style guide for a new product launch
  • Conducting market research to identify trends and customer preferences for an existing brand
  • Collaborating with the creative team to design packaging materials that align with a brand's identity

ASSUMPTION: The sample projects may vary based on the company's current client base and the specific needs of the role.

❓ Key Questions to Ask During Interview

  • How does this role contribute to the overall success of the marketing and branding team?
  • What opportunities are there for professional development and growth within the company?
  • How does the company support work-life balance for its employees?
  • What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
  • How does the company measure the success of its branding initiatives, and how can I contribute to that process?

ASSUMPTION: The key questions may vary based on the candidate's interests, experiences, and the company's current priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your branding and marketing skills, as well as your attention to detail and creative mindset
  • Prepare examples of brand development efforts or market research projects you've worked on
  • Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.