📌 Core Information
🔹 Job Title: Marketing - Branding Assistant
🔹 Company: Alphabe Insight Inc
🔹 Location: Grand Rapids, Michigan, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the execution of branding campaigns and marketing strategies
- Creating and editing brand assets and visual materials
- Collaborating with internal teams to maintain brand consistency
- Conducting market research and competitor analysis
- Managing project timelines and deliverables
ASSUMPTION: This role requires a strong understanding of branding principles and marketing concepts, as well as excellent communication and organizational skills. The ideal candidate will be detail-oriented, collaborative, and eager to learn and grow.
📋 Key Responsibilities
✅ Assist in the planning and execution of branding campaigns and marketing strategies
✅ Support the creation and editing of brand assets, presentations, and visual materials
✅ Collaborate with internal teams to maintain consistency in brand messaging and design
✅ Conduct market research and competitor analysis to inform branding strategies
✅ Maintain brand guidelines and ensure alignment across all client deliverables
✅ Help prepare materials for meetings, presentations, and client communications
✅ Monitor project timelines and deliverables to ensure deadlines are met
ASSUMPTION: The Branding Assistant will work closely with the Marketing and Creative teams to ensure branding efforts align with client goals and company standards.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Branding, or a related field
Experience: 1-2 years of experience in a marketing, branding, or creative support role
Required Skills:
- Strong understanding of branding principles and marketing concepts
- Excellent communication and organizational skills
- Proficiency in Microsoft Office Suite and familiarity with Adobe Creative Cloud
- Ability to work independently and manage multiple projects in a fast-paced environment
- Detail-oriented, collaborative, and eager to learn and grow
Preferred Skills:
- Experience with project management tools
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, having experience with project management tools and fluency in additional languages could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $61,000 - $64,000 annually
Benefits:
- Opportunities for professional growth and career advancement
- Skills development through hands-on projects and team collaboration
- Supportive and dynamic work environment
- Paid time off and standard benefits package
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on the job description and industry standards for a Marketing - Branding Assistant role in Grand Rapids, Michigan.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Signal Tru Brand is a dynamic customer-focused solutions company committed to helping clients improve communication, increase satisfaction, and streamline their customer support experience.
- The company is based in Grand Rapids, MI, and strives to provide top-tier service by combining innovative strategies with a dedicated team.
- Their mission is to build strong, long-term relationships with their customers through reliable and personalized support.
Company Specialties:
- Management, Marketing, and Public Relations
Company Website: https://www.signaltrubrand.com
ASSUMPTION: Alphabe Insight Inc is likely a rebrand or successor company to Signal Tru Brand, as the company description and specialties match.
📊 Role Analysis
Career Level: Entry-level to Junior
Reporting Structure: The Branding Assistant will report directly to the Marketing Manager or Director.
Work Arrangement: On-site, full-time
Growth Opportunities:
- Progression to a Marketing Coordinator or Specialist role
- Expansion into other areas of marketing or communications
- Potential to work on high-profile client projects
ASSUMPTION: As a growing company, Alphabe Insight Inc may offer opportunities for professional growth and career advancement.
🌍 Location & Work Environment
Office Type: On-site, with a supportive and dynamic work environment
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Grand Rapids is the second-largest city in Michigan, with a population of approximately 198,000.
- The city is known for its vibrant arts scene, beautiful parks, and craft breweries.
- Grand Rapids is home to several major corporations and has a growing startup community.
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with a one-hour lunch break
ASSUMPTION: The work schedule may be flexible, depending on the needs of the team and clients.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager or Director
- Final interview with a senior team member or the CEO
Key Assessment Areas:
- Branding and marketing knowledge
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant branding and marketing experience.
- Prepare examples of branding campaigns or projects you've worked on, and be ready to discuss your role in their success.
- Research the company and be prepared to discuss how your skills and experience align with their mission and values.
ATS Keywords: Branding, Marketing, Campaign Planning, Visual Materials, Brand Assets, Market Research, Competitor Analysis, Project Management, Brand Guidelines, Client Communications
ASSUMPTION: The application process may vary, and additional interviews or assessments may be required.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Cloud
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., HubSpot, Google Analytics)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and client requirements.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Creativity
- Strategic Thinking
- Authenticity
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and client satisfaction
- Open to new ideas and innovation
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you passionate about branding and marketing, and eager to learn and grow?
- Do you enjoy collaborating with others and contributing to a team's success?
- Are you comfortable working with clients and presenting ideas in a professional setting?
ASSUMPTION: The company values and work style may evolve as the company grows and changes.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to the unique needs and preferences of various clients
- Keeping up with industry trends and best practices in branding and marketing
- Balancing creativity and innovation with practical, results-driven solutions
ASSUMPTION: The specific challenges faced in this role may vary depending on the team's workload and client base.
📈 Similar Roles Comparison
- This role is similar to a Junior Brand Manager or Marketing Coordinator position, with a focus on supporting branding and marketing initiatives.
- In comparison to other marketing roles, this position places a greater emphasis on visual materials and brand assets.
- Career progression may involve moving into a more senior marketing or communications role, or specializing in a specific area of branding or marketing.
ASSUMPTION: The specific responsibilities and requirements of similar roles may vary depending on the company and industry.
📝 Sample Projects
- Developing a brand style guide and visual identity for a new client
- Conducting market research and competitor analysis to inform a rebranding strategy
- Creating and editing presentations and visual materials for client meetings and pitches
- Managing project timelines and deliverables for multiple branding campaigns
ASSUMPTION: The specific projects and tasks assigned may vary depending on the team's workload and client base.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role support the overall marketing and communications strategy for the company?
- What opportunities are there for professional growth and development within the marketing team?
- How does the company approach client relationships, and what is expected of me in that regard?
- What are the most important qualities and skills for success in this role, according to the team?
ASSUMPTION: The specific questions asked during the interview may vary depending on the interviewer and the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant branding and marketing experience
- Prepare examples of branding campaigns or projects you've worked on, and be ready to discuss your role in their success
- Research the company and be prepared to discuss how your skills and experience align with their mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
