📌 Core Information
🔹 Job Title: Marketing - Branding Assistant
🔹 Company: Alphabe Insight Inc
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of branding strategies across multiple channels
- Ensuring consistent visual identity and messaging across all company communications
- Conducting market research to identify industry trends and brand positioning opportunities
- Collaborating with design and marketing teams to create promotional materials
- Monitoring and analyzing brand performance to provide recommendations for improvement
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on maintaining brand consistency and driving brand growth.
📋 Key Responsibilities
✅ Assist in the development and execution of branding strategies across multiple channels
✅ Coordinate with design and marketing teams to create promotional materials, brochures, presentations, and print collateral
✅ Ensure consistent visual identity and messaging across all company communications
✅ Conduct market research to identify industry trends and brand positioning opportunities
✅ Support internal branding efforts and ensure employee-facing materials reflect brand standards
✅ Help organize and coordinate marketing campaigns and community events
✅ Monitor and analyze brand performance and provide recommendations for improvement
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven analysis to ensure the brand's success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field
Experience: 1-2 years of experience in branding, marketing, or a similar role
Required Skills:
- Strong organizational and project management skills
- Excellent written and verbal communication skills
- Attention to detail and creative thinking
- Proficiency in Microsoft Office Suite
- Familiarity with design tools such as Adobe InDesign or Canva
Preferred Skills:
- Experience with branding or marketing software
- Knowledge of SEO and content marketing strategies
ASSUMPTION: While the role requires specific skills, there is room for growth and learning, making it suitable for entry-level candidates.
💰 Compensation & Benefits
Salary Range: $50,000 - $55,000 per year
Benefits:
- Opportunities for professional growth and advancement
- Supportive team environment with ongoing training
- Exposure to innovative branding and marketing projects
- Full-time, stable position with regular business hours (Monday to Friday)
Working Hours: 40 hours per week, Monday to Friday
ASSUMPTION: The salary range is competitive for entry-level marketing roles in the Charlotte area, and the benefits package focuses on professional development and growth.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: Small (51-200 employees)
Founded: 2019
Company Description:
- Property Soar specializes in providing tailored real estate solutions for residential and commercial clients
- The company focuses on delivering excellence through reliable service, strategic property management, and a client-first approach
- Property Soar is looking to expand its marketing team with a dedicated and detail-oriented Marketing - Branding Assistant
Company Specialties:
- Property Management
- Real Estate Solutions
- Client-Focused Services
Company Website: propertysoar.com
ASSUMPTION: Property Soar is a growing real estate company that values professional development and growth, as reflected in its benefits package.
📊 Role Analysis
Career Level: Entry-level
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with regular business hours
Growth Opportunities:
- Potential advancement to Marketing Coordinator or similar roles
- Expanding skills in branding, marketing, and project management
- Gaining experience in a growing real estate company
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Charlotte, North Carolina
Geographic Context:
- Charlotte is the most populous city in North Carolina, with a diverse economy and a growing job market
- The city offers a mix of urban and suburban living, with various neighborhoods to choose from
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break
ASSUMPTION: Charlotte offers a vibrant and growing job market, with a mix of urban and suburban living options, and a humid subtropical climate.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager
- Final interview with the Marketing Director
Key Assessment Areas:
- Communication skills and ability to work collaboratively
- Problem-solving skills and attention to detail
- Creativity and strategic thinking
- Understanding of branding principles and marketing strategies
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Tailor your application to demonstrate your understanding of Property Soar's mission and values
- Prepare examples of your branding and marketing work to showcase during the interview
ATS Keywords: Branding, Marketing, Project Management, Communication, Attention to Detail, Creative Thinking, Market Research, Brand Performance Analysis, Microsoft Office, Adobe InDesign, Canva
ASSUMPTION: The application process for this role is likely to involve multiple interviews, focusing on communication skills, problem-solving, creativity, and branding knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe InDesign or Canva (for design and layout)
- Branding and marketing software (e.g., Hootsuite, Buffer, or similar tools)
ASSUMPTION: The role requires proficiency in Microsoft Office Suite and familiarity with design tools such as Adobe InDesign or Canva. Experience with branding or marketing software is a plus.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Reliable service
- Strategic property management
- Professional development
Work Style:
- Collaborative and team-oriented
- Attention to detail
- Creative and strategic thinking
- Adaptability and flexibility
Self-Assessment Questions:
- Do you have a strong commitment to client satisfaction and a client-first approach?
- Are you detail-oriented and able to maintain consistent branding across various channels?
- Do you possess strong communication skills and the ability to work collaboratively with team members?
- Are you comfortable working in a dynamic and growing environment, with a focus on professional development?
ASSUMPTION: Property Soar values a client-focused, collaborative, and detail-oriented work environment, with a strong commitment to professional development and growth.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in branding strategies and market trends
- Balancing creative and analytical tasks to ensure brand consistency and performance
- Working collaboratively with various teams, including design and marketing
ASSUMPTION: This role may present challenges in managing multiple projects, adapting to changes, and balancing creative and analytical tasks, but it also offers opportunities for growth and learning.
📈 Similar Roles Comparison
- Compared to a Marketing Coordinator role, this position has a stronger focus on branding and may require less experience in marketing campaigns and strategies
- In contrast to a Brand Manager role, this position has a more narrow focus on branding and may not involve as much strategic planning or team management
- This role offers a unique opportunity to gain experience in real estate branding and marketing, with potential growth opportunities within the company
ASSUMPTION: This role offers a unique blend of branding and marketing responsibilities, with a focus on real estate and a potential for professional growth.
📝 Sample Projects
- Developing a comprehensive branding guide for Property Soar, outlining visual identity, messaging, and tone of voice
- Conducting market research to identify industry trends and brand positioning opportunities in the real estate sector
- Collaborating with the design team to create promotional materials for a new property listing, ensuring consistent branding and messaging
ASSUMPTION: These sample projects reflect the role's focus on branding, market research, and collaboration with design and marketing teams.
❓ Key Questions to Ask During Interview
- How does Property Soar support the professional development and growth of its employees?
- Can you describe a typical day or week in this role, and how it might evolve over time?
- How does the Marketing team collaborate with other departments, such as Sales and Property Management?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Property Soar measure the success of its branding and marketing efforts, and how can I contribute to improving these metrics?
ASSUMPTION: These interview questions focus on professional development, day-to-day responsibilities, team collaboration, challenges, and performance metrics, providing insight into the role and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through propertysoar.com/careers
- Tailor your resume and cover letter to highlight your relevant experience and skills in branding, marketing, and project management
- Prepare examples of your branding and marketing work to showcase during the interview
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
