📌 Core Information
🔹 Job Title: Marketing - Branding Assistant
🔹 Company: Alphabe Insight Inc
🔹 Location: Jersey City, New Jersey, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Branding
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting brand development initiatives and driving marketing campaigns
- Collaborating with marketing and creative teams to ensure brand consistency
- Conducting market research and analyzing competitor branding strategies
- Monitoring campaign performance and reporting results to senior marketing team
ASSUMPTION: This role requires a balance of creativity and organization, with a focus on supporting brand development and campaign execution.
📋 Key Responsibilities
✅ Assist in developing brand strategies and executing marketing campaigns aligned with client goals
✅ Support the creation of marketing materials including brochures, presentations, and internal documents
✅ Conduct market research and analyze competitor branding strategies
✅ Coordinate with internal departments to maintain brand voice and consistency across platforms
✅ Assist with brand audits and documentation
✅ Organize and participate in team brainstorming sessions and client meetings
✅ Monitor campaign performance and report on results to the senior marketing team
ASSUMPTION: This role involves a mix of strategic thinking, creative execution, and analytical reporting.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or related field
Experience: 1-2 years of experience in branding, marketing, or a related role
Required Skills:
- Strong understanding of brand development and visual identity
- Excellent written and verbal communication skills
- Highly organized and detail-oriented with strong time management skills
- Proficient in Microsoft Office; familiarity with Adobe Creative Suite is a plus
Preferred Skills:
- Experience with project management tools
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience with project management tools and additional language fluency could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $48,000 - $58,000 (Based on industry standards for the role, experience level, and location)
Benefits:
- Opportunities for professional growth and advancement
- Collaborative, creative, and supportive work environment
- Ongoing skills development and training sessions
- Full-time schedule with consistent hours
Working Hours: 40 hours per week, with flexibility for project demands
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing - Branding Assistant role in Jersey City, New Jersey.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees (Small to medium-sized company, offering a more intimate work environment with opportunities for growth)
Founded: 2019 (Relatively new company, offering opportunities for early-stage growth and impact)
Company Description:
- Signal Tru Brand is a dynamic PR and branding agency focused on storytelling, creativity, and strategic thinking
- The company aims to disrupt the status quo and help brands find their voice in a crowded marketplace
- Signal Tru Brand offers a collaborative, creative, and supportive work environment with opportunities for professional growth
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: https://www.signaltrubrand.com
ASSUMPTION: Signal Tru Brand is a growing company with a strong focus on creativity and innovation, offering opportunities for professional development and growth.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, offering opportunities for growth and advancement
Reporting Structure: This role reports directly to the senior marketing team, with potential for cross-functional collaboration with other departments
Work Arrangement: On-site, full-time position with consistent hours and opportunities for professional development
Growth Opportunities:
- Potential for career advancement within the marketing department
- Opportunities to work on diverse projects and campaigns, gaining broad marketing experience
- Chance to contribute to the growth and development of a relatively new company
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and creative work environment.
🌍 Location & Work Environment
Office Type: On-site, collaborative work environment
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Jersey City, New Jersey, offers a diverse urban environment with easy access to New York City
- The area is known for its vibrant arts scene, cultural attractions, and diverse food options
- Jersey City has a growing tech and startup community, providing opportunities for networking and professional growth
Work Schedule: 40 hours per week, with flexibility for project demands and potential overtime during peak periods
ASSUMPTION: The work environment is collaborative and supportive, with opportunities for professional growth and development within a dynamic and creative agency setting.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Creativity and strategic thinking
- Communication and presentation skills
- Understanding of brand development and marketing principles
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your branding and marketing work to showcase during the interview
- Research Signal Tru Brand and be prepared to discuss how your skills and experiences align with the company's mission and values
ATS Keywords: Brand development, marketing campaigns, market research, campaign performance, brand consistency, team collaboration, project management, Adobe Creative Suite, Microsoft Office
ASSUMPTION: The application process is likely to involve multiple interviews, focusing on both creative and analytical skills, as well as cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign) - preferred but not required
- Project management tools (e.g., Asana, Trello, Monday.com) - preferred but not required
ASSUMPTION: Familiarity with project management tools and Adobe Creative Suite is beneficial but not required for this role.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Creativity
- Authenticity
- Strategic thinking
- Collaboration
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and detail-oriented
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you passionate about storytelling and helping brands find their voice?
- Can you balance strategic thinking with attention to detail and strong time management skills?
ASSUMPTION: Signal Tru Brand values creativity, collaboration, and strategic thinking, seeking candidates who align with these core values.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Managing multiple projects and priorities simultaneously
- Adapting to the evolving needs and demands of clients and the market
- Balancing creative and analytical responsibilities
ASSUMPTION: This role may present challenges in managing multiple priorities and balancing creative and analytical tasks, but offers opportunities for professional growth and development.
📈 Similar Roles Comparison
- Marketing Coordinator - Responsible for coordinating marketing campaigns and events, with a focus on execution and logistics
- Brand Manager - Oversees brand strategy and ensures consistent messaging across all touchpoints, with a focus on long-term brand development
- Junior Marketing Associate - Supports marketing campaigns and projects, with a focus on learning and growth within the marketing department
ASSUMPTION: This role combines aspects of marketing coordination, brand management, and junior marketing associate responsibilities, offering a broad range of experiences and opportunities for growth.
📝 Sample Projects
- Developing a brand strategy and visual identity for a new product launch
- Conducting market research and analyzing competitor branding strategies to inform campaign development
- Creating marketing materials, such as brochures and presentations, to support sales and marketing efforts
- Monitoring campaign performance and reporting results to the senior marketing team, with recommendations for optimization
ASSUMPTION: These sample projects reflect the diverse range of responsibilities and opportunities for growth within this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall brand development and marketing strategy for the company?
- What opportunities are there for professional growth and development within the marketing department?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does the company foster a creative and collaborative work environment?
ASSUMPTION: These interview questions help assess the fit between the candidate's skills, experiences, and career goals, and the opportunities and challenges presented by this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your branding and marketing work to showcase during the interview
- Research Signal Tru Brand and be prepared to discuss how your skills and experiences align with the company's mission and values
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
