Marketing - Business Analyst

📌 Core Information

🔹 Job Title: Marketing - Business Analyst

🔹 Company: Playtika Ltd

🔹 Location: Herzliya, Israel

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Performing data analysis across multiple databases to ensure data integrity and accuracy
• Working closely with various teams to provide actionable recommendations and conclusions for marketing data
• Leading complex data-oriented projects in the marketing department
• Managing multiple projects in a fast-paced, results-oriented environment
• Acting as a liaison between business units and technical teams to translate business requirements into technical tasks

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with both business and technical teams.

📋 Key Responsibilities

✅ Perform data analysis across multiple databases to ensure data integrity and accuracy

✅ Work closely with Product, UA managers, and Tech teams to provide actionable recommendations and conclusions for marketing data

✅ Lead complex data-oriented projects in the marketing department

✅ Manage multiple projects in a fast-paced, results-oriented environment

✅ Act as a liaison between business units and technical teams/3rd parties, translating business requirements into technical tasks

✅ Provide regular updates and recommendations for monitoring improvement

✅ Troubleshoot marketing systems and perform data investigations to ensure data integrity and system stability

ASSUMPTION: The role involves a mix of data analysis, project management, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Economics, or a related discipline)

Experience: 2+ years of analytical work experience, preferably for a web or mobile company, or in the online gaming industry

Required Skills:

• Strong SQL and Excel
• Deep business understanding and ability to perform analysis of business logic
• High level of problem-solving skills with strong attention to detail
• Team player, fast learner, and passionate about data; great communication skills

Preferred Skills:

• Vertica/Iceberg/SingleStore knowledge
• Understanding of mobile attribution

ASSUMPTION: While the role requires specific technical skills, it also values strong communication and collaboration skills, as well as a passion for data-driven decision-making.

💰 Compensation & Benefits

Salary Range: The average salary for a Marketing Business Analyst in Israel is around ₪35,000 - ₪50,000 per month, depending on experience and skills. This role is likely to fall within this range.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Generous vacation and sick leave policy
• Employee stock options
• Professional development opportunities

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project needs

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's skills and experience. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Playtika operates in the competitive and rapidly evolving computer games industry, focusing on social and mobile gaming.

Company Size: Playtika has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Playtika was founded in 2010 and has since grown into a leading global gaming company.

Company Description:

• Playtika is a pioneer in the games industry, offering a portfolio of casual games titles with over 34 million monthly active users
• The company creates disruptive gaming experiences using cutting-edge technologies in Live-Ops, Data Analytics, and Performance Marketing
• Playtika processes 9TB of data daily, translating data-driven insights into customized storylines that deliver exciting challenges and surprising thrills

Company Specialties:

• Social Games
• User Acquisition & Monetization
• Multi-Platform Integration
• Mobile Games
• Developers
• Game Design
• Big Data
• Gaming
• Online Games
• and Analytics

Company Website: http://www.playtika.com

ASSUMPTION: Playtika's large employee base and diverse portfolio of games provide ample opportunities for career growth and learning.

📊 Role Analysis

Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in data analysis or a related field.

Reporting Structure: The Marketing - Business Analyst will report directly to the Marketing Manager or a similar role within the marketing department.

Work Arrangement: This is an on-site role, requiring regular presence at the company's headquarters in Herzliya, Israel.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Senior Business Analyst or Marketing Manager
• Expansion into other departments, such as Product Management or Data Science
• International relocation to one of Playtika's global offices

ASSUMPTION: With Playtika's rapid growth and diverse portfolio, there are numerous opportunities for career advancement and development.

🌍 Location & Work Environment

Office Type: Playtika's headquarters in Herzliya features a modern, collaborative work environment designed to foster creativity and innovation.

Office Location(s): 8 Hachoshlim st., Herzliya, IL

Geographic Context:

• Herzliya is a coastal city located north of Tel Aviv, offering a pleasant Mediterranean climate and a mix of urban and beachside living
• The city is well-connected by public transportation, with easy access to major highways and train lines
• Herzliya is home to a vibrant tech industry, with numerous startups and established companies based in the area

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 6:00 PM. Flexible hours may be required to accommodate project needs.

ASSUMPTION: Herzliya's central location and vibrant tech industry make it an attractive place to work, with a strong talent pool and ample networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• On-site interview with the Marketing Manager and a team member
• Final interview with the Director of Marketing

Key Assessment Areas:

• Data analysis and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with Playtika's values
• Technical skills, including SQL and Excel

Application Tips:

• Highlight relevant experience and achievements in data analysis and marketing
• Tailor your resume and cover letter to emphasize skills and experiences that match the job description
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit

ATS Keywords: Data Analysis, SQL, Excel, Marketing, Business Logic, Problem-Solving, Attention to Detail, Team Player, Communication Skills

ASSUMPTION: Playtika's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• SQL
• Excel
• Vertica/Iceberg/SingleStore (preferred)
• Mobile attribution tools (e.g., AppsFlyer, Adjust)

ASSUMPTION: While the role requires specific technical skills, Playtika provides training and support to help employees develop and improve their skills.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Accountability
• Customer Focus
• Integrity

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about data-driven decision-making?
• Do you have strong communication skills and the ability to work effectively with both business and technical teams?

ASSUMPTION: Playtika values a strong cultural fit, with an emphasis on innovation, collaboration, and accountability.

⚠️ Potential Challenges

• The role requires strong analytical skills and the ability to manage multiple projects simultaneously
• Playtika's fast-paced environment may present challenges for candidates who prefer a more structured or slower-paced work environment
• The role may require occasional overtime or flexibility in working hours to accommodate project needs
• The competitive gaming industry may present challenges in terms of job security and career progression

ASSUMPTION: While the role presents unique challenges, Playtika's supportive work environment and focus on employee development help mitigate these challenges.

📈 Similar Roles Comparison

• Compared to other Business Analyst roles, this position places a stronger emphasis on marketing-specific data analysis and collaboration with cross-functional teams
• In the gaming industry, this role is unique in its focus on marketing data analysis and its integration with other departments, such as Product and Technology
• Career progression in this role may lead to opportunities in marketing management, product management, or data science, depending on the candidate's skills and interests

ASSUMPTION: This role offers a unique blend of data analysis, project management, and cross-functional collaboration, making it an attractive opportunity for candidates with a strong analytical mindset and excellent communication skills.

📝 Sample Projects

• Analyzing user acquisition data to optimize marketing spend and improve ROI
• Developing and implementing a data-driven attribution model to measure the effectiveness of marketing campaigns
• Collaborating with product and technology teams to design and implement A/B tests to optimize game features and user engagement

ASSUMPTION: These sample projects illustrate the data-driven, collaborative nature of the role and the opportunity to make a significant impact on Playtika's marketing efforts.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does this role collaborate with other departments, such as Product and Technology?
• What opportunities are there for professional development and career growth within the marketing department and the company as a whole?
• How does Playtika support work-life balance for employees in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their commitment to driving success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://www.playtika.com/position/?gh_jid=4592303101
• Tailor your resume and cover letter to highlight relevant skills and experiences that match the job description
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
• Research Playtika's company culture and values to demonstrate your understanding of and alignment with the organization
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.