📌 Core Information
🔹 Job Title: Marketing Business Partner – IndoPac
🔹 Company: Export Development Canada
🔹 Location: Ottawa, Ontario, Canada
🔹 Job Type: Full-time, Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-07-31
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days/week in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading the marketing strategy for the Indo-Pacific region
- Collaborating with stakeholders to strengthen EDC’s brand and support trade partners
- Driving growth in alignment with EDC’s regional priorities
- Building strong stakeholder relationships and influencing cross-functional teams
- Managing regional marketing budgets effectively to maximize ROI
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with diverse teams and stakeholders. The ideal candidate will have a strong background in marketing strategy, regional marketing, and partner marketing.
📋 Key Responsibilities
✅ Develop and lead the execution of a tailored marketing strategy for the Indo-Pacific region, ensuring alignment with EDC’s goals and global marketing initiatives.
✅ Act as the main marketing liaison between Indo-Pacific stakeholders, the central Marketing team, agencies, and trade ecosystem partners, fostering strong, trust-based relationships and ensuring regional needs are represented.
✅ Partner with internal teams to design and implement integrated marketing campaigns and initiatives, ensuring they are relevant and impactful for the Indo-Pacific target audience.
✅ Track and analyze campaign and initiative performance, providing actionable insights to optimize future initiatives and demonstrate marketing impact.
✅ Collaborate with Product, Frontlines, Communications, Agencies of Record, and other teams to ensure cohesive messaging and strategic alignment across all touchpoints.
✅ Stay informed on regional market trends, customer insights, and competitive activity to inform marketing strategies and tactics.
✅ Manage regional marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI.
✅ Ensure all marketing activities adhere to brand guidelines while adapting messaging to resonate with local audiences.
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and priorities.
🎯 Required Qualifications
Education: Undergraduate or advanced degree in business administration, marketing, communications, or a related field.
Experience: 5+ years of experience with a strong emphasis on marketing strategy, field, regional, and partner marketing.
Required Skills:
- Proven ability to build strong stakeholder relationships and influence cross-functional teams
- Strong project management and organizational skills
- Analytical mindset with experience using data to drive decisions
- Excellent communication and presentation skills
- Demonstrated experience working with Canadian government departments in the trade ecosystem
- Excellent cultural awareness and ability to communicate effectively across diverse cultural contexts
Preferred Skills:
- Broad knowledge of international trade
- Experience in financial services
- Proficiency in both official languages
ASSUMPTION: While the preferred skills listed above are not required for the role, they would be considered an asset for the ideal candidate.
💰 Compensation & Benefits
Salary Range: $94,664 - $126,219 annually, based on qualifications and experiences, plus a performance-based incentive.
Benefits:
- Flexible benefits program
- Defined Contribution Pension Plan
- Competitive vacation program (4 weeks of vacation and 2 floater days each year for permanent employees)
- Comprehensive wellness programs
- Professional Development opportunities
Working Hours: Full-time, typically 37.5 hours per week, with flexibility to work outside of standard hours as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual salary may vary based on the candidate's qualifications and EDC's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically export finance and trade development.
Company Size: Large (over 1,000 employees)
Founded: 1944, as a Crown corporation of the Canadian government.
Company Description:
- Export Development Canada (EDC) is a financial Crown corporation dedicated to helping Canadian companies succeed globally.
- EDC provides financing, insurance, bonding, and risk management solutions to Canadian exporters and investors.
- EDC's mission is to make Canadian companies and the world better through trade.
Company Specialties:
- Export financing
- Trade insurance
- Bonding
- Risk management
- Market research and analysis
Company Website: https://www.edc.ca
ASSUMPTION: EDC is a unique organization that combines the stability of a government Crown corporation with the agility and innovation of a private-sector company. This unique blend offers employees a dynamic work environment with a strong focus on growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the Marketing Strategy and Effectiveness (MSE) team and EDC as a whole.
Reporting Structure: This role reports directly to the Chief Operating Officer (COO) and works closely with the MSE team and other internal stakeholders.
Work Arrangement: Hybrid, with a requirement to work in the office 2 days per week. The role may require occasional travel to the Indo-Pacific region and other locations as needed.
Growth Opportunities:
- Potential to take on additional responsibilities and lead projects as the role evolves and the Indo-Pacific region grows in importance.
- Opportunities to collaborate with and learn from senior leadership within the MSE team and EDC.
- Potential to transition into a more senior role within the MSE team or other departments as EDC's marketing strategy continues to expand and diversify.
ASSUMPTION: This role offers a unique opportunity to gain experience in regional marketing strategy and partner marketing within a dynamic and growing organization. The ideal candidate will be eager to take on new challenges and contribute to EDC's ongoing success.
🌍 Location & Work Environment
Office Type: Hybrid, with a requirement to work in the office 2 days per week.
Office Location(s): EDC's headquarters in Ottawa, with potential for occasional travel to the Indo-Pacific region and other locations as needed.
Geographic Context:
- Ottawa is the capital city of Canada and offers a multicultural environment with a wide range of amenities and attractions.
- The city is bilingual (English and French), with a strong focus on education, technology, and government sectors.
- Ottawa is centrally located in Eastern Canada, making it an ideal hub for travel and business connections.
Work Schedule: Full-time, typically 37.5 hours per week, with flexibility to work outside of standard hours as needed.
ASSUMPTION: Ottawa's diverse and vibrant culture, combined with its strategic location, makes it an attractive place to live and work for individuals interested in international trade and global business.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with hiring managers and team members
- Final interviews with senior leadership
- Background and reference checks
Key Assessment Areas:
- Marketing strategy and planning
- Stakeholder management and collaboration
- Campaign development and execution
- Performance measurement and analysis
- Budget management and allocation
- Cultural awareness and communication
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing strategy, regional marketing, and partner marketing experience.
- Demonstrate your understanding of the Indo-Pacific region and its importance to EDC's goals.
- Showcase your ability to build strong stakeholder relationships and influence cross-functional teams.
- Provide specific examples of your experience working with diverse cultural contexts and communicating effectively across language barriers.
ATS Keywords: Marketing Strategy, Regional Marketing, Partner Marketing, Stakeholder Management, Campaign Development, Performance Analysis, Budget Management, Cultural Awareness, Indo-Pacific Region, Trade Ecosystem, Marketing Generalist
ASSUMPTION: EDC's recruitment process is designed to assess candidates' skills and fit for the role, as well as their potential to contribute to EDC's ongoing success. The ideal candidate will be proactive, strategic, and results-driven, with a strong commitment to EDC's mission and values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The specific tools and technologies required for this role may evolve based on EDC's ongoing digital transformation and the needs of the Indo-Pacific region.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Excellence
- Innovation
- Integrity
- Respect
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
- Strong communication and interpersonal skills
- Ability to work effectively in a hybrid work environment
Self-Assessment Questions:
- How do your personal values align with EDC's core values, and how would you demonstrate these values in your daily work?
- How do you approach building and maintaining strong stakeholder relationships, both internally and externally?
- How do you adapt your communication style to resonate with diverse cultural contexts and audiences?
- How do you prioritize and manage multiple projects and deadlines in a dynamic and sometimes unpredictable work environment?
ASSUMPTION: EDC values diversity, inclusion, and collaboration, and seeks candidates who can thrive in a multicultural and dynamic work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a complex and evolving regional market
- Navigating cultural and linguistic barriers in the Indo-Pacific region
- Balancing the need for strategic long-term planning with tactical short-term execution
- Adapting to changing market conditions and trade dynamics in the Indo-Pacific region
ASSUMPTION: The challenges listed above are not exhaustive, and the ideal candidate will be proactive and strategic in identifying and mitigating potential obstacles in the role.
📈 Similar Roles Comparison
- This role is unique in its focus on the Indo-Pacific region and requires a strong understanding of regional trade dynamics and cultural contexts.
- Compared to other marketing roles, this position places a greater emphasis on stakeholder management, partner marketing, and regional strategy development.
- Career path progression may involve transitioning into more senior roles within the MSE team or other departments as EDC's marketing strategy continues to grow and diversify.
ASSUMPTION: While this role shares some similarities with other marketing positions, its unique focus on the Indo-Pacific region and regional trade dynamics sets it apart within EDC and the broader marketing industry.
📝 Sample Projects
- Developing and executing a regional marketing campaign to promote EDC's services and support Canadian exporters in the Indo-Pacific region
- Conducting market research and analysis to identify trends, opportunities, and challenges in the Indo-Pacific trade ecosystem
- Collaborating with internal stakeholders to create targeted content and communications tailored to the unique needs and preferences of Indo-Pacific audiences
ASSUMPTION: The sample projects listed above are not exhaustive and may evolve based on EDC's ongoing priorities and the needs of the Indo-Pacific region.
❓ Key Questions to Ask During Interview
- Can you describe the most significant marketing challenge you've faced in a regional or partner marketing role, and how you overcame it?
- How do you approach building and maintaining strong stakeholder relationships with diverse cultural backgrounds and perspectives?
- Can you provide an example of a time when you had to adapt your communication style to resonate with a specific cultural context or audience?
- How do you prioritize and manage multiple projects and deadlines in a dynamic and sometimes unpredictable work environment?
- Can you describe a situation where you had to balance the need for strategic long-term planning with tactical short-term execution, and how you approached it?
ASSUMPTION: The interview questions listed above are designed to assess the candidate's skills, experiences, and cultural fit for the role, as well as their potential to contribute to EDC's ongoing success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant marketing strategy, regional marketing, and partner marketing experience
- Prepare for interviews by researching EDC, the MSE team, and the Indo-Pacific region, and practicing your responses to common interview questions
- Follow up with the hiring manager or HR representative after your interview to express your continued interest in the role
- If selected for the position, be prepared to provide additional information or complete a background check as needed
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
