📌 Core Information
🔹 Job Title: Marketing Campaign Analytics Expert
🔹 Company: 4iG Plc.
🔹 Location: Budapest, Hungary
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-07
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Configuring marketing offers, strategies, and campaigns using the Pega Marketing platform
- Ensuring the right offer reaches customers at the right time
- Collaborating with the campaign management team to maintain a consistent and efficient campaign management process
- Analyzing campaign data to optimize strategies and improve customer engagement
ASSUMPTION: This role requires a strong understanding of marketing strategies, campaign management, and the Pega Marketing platform. Candidates should have experience in marketing or a related field and be comfortable working with data.
📋 Key Responsibilities
✅ Configure marketing offers, strategies, and campaigns using the Pega Marketing platform to ensure the right offer reaches customers at the right time
✅ Collaborate with the campaign management team to maintain a consistent and efficient campaign management process
✅ Analyze campaign data to optimize strategies and improve customer engagement
✅ Model business processes and provide strategic input for new marketing campaigns
✅ Test new processes and ensure they meet marketing strategy requirements
ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Higher education degree in marketing, business, or a related field
Experience: 1-3 years of experience in marketing or campaign management
Required Skills:
- Proficient in English
- Knowledge of the telecommunications industry
- Familiarity with SQL, Jira, and Confluence
- Strong analytical skills
- Ability to work independently and in a team environment
Preferred Skills:
- Experience with the Pega Marketing platform
- Knowledge of marketing automation tools
ASSUMPTION: Candidates should have a strong foundation in marketing principles and be comfortable working with data and technology.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between 350,000 HUF and 500,000 HUF per year, based on industry standards for marketing professionals with 1-3 years of experience in Budapest.
Benefits:
- Cafeteria package and bonus
- Laptop and mobile phone with unlimited data and call plan
- Hybrid work arrangement
- Corporate health insurance
- Employee discounts
- Welfare program
- 4 paid days off per year for volunteering or personal development projects
- Learning opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 5,001-10,000 employees
Founded: 1995
Company Description:
- 4iG Plc. is a Hungarian majority-owned company headquartered in Budapest, operating as a definitive actor in the telecommunications and IT market of Hungary and the Western Balkans
- The company is listed on the Budapest Stock Exchange and is one of the leading IT system integrators in Hungary
- 4iG Plc. is committed to innovation and providing outstanding digital transformation services in the residential and business segments in the region
Company Specialties:
- IT
- Telco
- Network and internet services
- Data Center
- IT System Integrator
- IT Security
- IT Services and solutions
- Managed IT Services
- Cloud
- IoT
- Sector Digitalization
- IT infrastructure and integration
- SOC
- Industry 4.0
- AI
- Blockchain
- Broadband internet services
- Broadband satellite services
- Mobile operator
- Telecommunications
- Broadcasting
- fixed voice and internet
- Cable TV
- Pay TV
- and Digital terrestrial broadcasting
Company Website: www.4ig.hu
ASSUMPTION: 4iG Plc. is a large, established company with a diverse range of specialties and a strong focus on innovation and digital transformation.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: The Marketing Campaign Analytics Expert will report directly to the Marketing Campaign Manager
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential career progression to a senior marketing role or a specialist role in a specific marketing channel
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Access to learning and development opportunities to enhance skills and advance career growth
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop both marketing and leadership skills.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Krisztina körút, 39., Budapest, HU
Geographic Context:
- Budapest is the capital and largest city of Hungary, with a population of over 1.7 million people
- The city is known for its rich history, vibrant culture, and diverse architecture
- Budapest is a major hub for the telecommunications and IT industry in Central and Eastern Europe
Work Schedule: Flexible hours with the option to work remotely
ASSUMPTION: The office environment is designed to foster collaboration and innovation, with a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the marketing team and a senior leader
- Background check and offer extension
Key Assessment Areas:
- Marketing knowledge and experience
- Data analysis and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare for behavioral interview questions that focus on your problem-solving skills and marketing expertise
- Research the company and the role to demonstrate your understanding and enthusiasm
ATS Keywords: Marketing, Campaign Management, Pega Marketing, SQL, Jira, Confluence, English Communication, Telecommunications Industry
ASSUMPTION: The interview process is designed to assess the candidate's marketing knowledge, data analysis skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Pega Marketing platform
- SQL
- Jira
- Confluence
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: The role requires proficiency in the Pega Marketing platform, SQL, Jira, and Confluence, as well as strong data analysis skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Focused on continuous improvement
Self-Assessment Questions:
- Do you have a strong understanding of marketing principles and data analysis?
- Are you comfortable working in a dynamic, fast-paced environment?
- Do you thrive in a collaborative, team-oriented work culture?
- Are you committed to continuous learning and improvement?
ASSUMPTION: Candidates should be comfortable working in a fast-paced, data-driven environment and be able to collaborate effectively with a diverse team.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines
- Candidates may need to adapt to changes in marketing strategies and campaign priorities
- The role may require occasional travel to other 4iG offices or client sites
- The telecommunications industry can be competitive and fast-paced, with constant changes in technology and market trends
ASSUMPTION: The role may present challenges related to time management, adaptability, and industry-specific knowledge.
📈 Similar Roles Comparison
- This role is similar to a Marketing Campaign Manager or Marketing Automation Specialist, but with a stronger focus on data analysis and campaign optimization
- In the telecommunications industry, this role may be more specialized than in other industries, with a greater emphasis on industry-specific knowledge and experience
- Career progression may be similar to other marketing roles, with opportunities to advance to senior marketing positions or specialized marketing channels
ASSUMPTION: This role is unique in its focus on data analysis and campaign optimization, with a strong emphasis on industry-specific knowledge and experience.
📝 Sample Projects
- Developing and implementing a new customer segmentation strategy to improve campaign targeting and personalization
- Analyzing campaign performance data to identify trends and optimize marketing strategies
- Collaborating with the product team to develop and launch a new marketing campaign for a new product
ASSUMPTION: The role may involve a variety of projects, from strategic planning to tactical execution, with a strong focus on data analysis and campaign optimization.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does this role collaborate with other marketing teams and stakeholders within the organization?
- What opportunities are there for professional development and career growth within the marketing department?
- How does the company support work-life balance for its employees?
- What are the company's plans for expansion and growth in the next few years, and how can this role contribute to that success?
ASSUMPTION: Candidates should ask thoughtful, insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare for behavioral interview questions that focus on your problem-solving skills and marketing expertise
- Research the company and the role to demonstrate your understanding and enthusiasm
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
