📌 Core Information
🔹 Job Title: Marketing Campaign Operations Manager
🔹 Company: Blend360
🔹 Location: Bogotá, Colombia (with remote flexibility)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Designing and executing targeted marketing campaigns using structured audience data
- Managing end-to-end campaign workflows and ensuring accurate audience segmentation
- Monitoring campaign performance and contributing to optimization strategies through data analysis and testing
- Collaborating with stakeholders to translate business requirements into technical execution plans
- Identifying opportunities to improve processes and drive efficiency across campaign operations
ASSUMPTION: This role requires a high degree of autonomy, ownership, and attention to detail to deliver impactful and scalable campaign solutions.
📋 Key Responsibilities
✅ Design and execute targeted marketing campaigns using structured audience data
✅ Develop and maintain SQL queries to extract and manipulate data from relational databases
✅ Manage end-to-end campaign workflows, ensuring accurate audience segmentation and timely delivery
✅ Monitor campaign performance and contribute to optimization strategies through data analysis and testing
✅ Collaborate with stakeholders to translate business requirements into technical execution plans
✅ Document campaign logic, data flows, and ensure compliance with data governance standards
✅ Identify opportunities to improve processes and drive efficiency across campaign operations
✅ Take ownership of tasks and deliverables with minimal supervision in a fast-paced environment
ASSUMPTION: This role involves working closely with cross-functional teams and requires strong communication skills to ensure effective collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Data Science, Computer Science, or related field (or equivalent experience)
Experience: 2-5 years of experience in marketing, data science, or a related field
Required Skills:
- Strong SQL skills and hands-on experience with relational database systems
- Solid understanding of audience management and campaign execution processes
- Basic knowledge of Python or openness to learning for automation tasks
- Ability to work independently, manage multiple priorities, and deliver high-quality outputs
- Strong analytical mindset and problem-solving abilities
- Excellent communication skills and the ability to collaborate with both technical and non-technical teams
Preferred Skills:
- Experience with marketing automation tools or CRM platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign)
ASSUMPTION: Proficiency in English is required for clear and effective communication with the team.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 USD per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
- Flexible work arrangements
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Blend360 is a professional services company specializing in AI, data, technology, and people-driven solutions. They focus on delivering meaningful impact for their clients through innovative AI services.
Company Size: Blend360 has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Blend360 was founded in 2016 and has since grown to become an award-winning data science consultancy, working with Fortune 500/1000 clients and major organizations.
Company Description:
- Blend360 is inspired by advancing their clients' most critical initiatives, products, and projects by matching them with the right talent.
- The company values collaboration, client success, and growth, fostering a culture that invests in the success of their employees.
- Blend360 has been among the Inc. 5000 fastest-growing companies for 8 years in a row and maintains a World Class NPS score.
Company Specialties:
- Digital Talent
- Technology
- Artificial Intelligence
- Data Science
- Data Engineering
- Business Intelligence
Company Website: www.blend360.com
ASSUMPTION: Blend360's commitment to growth, client success, and employee development creates an environment that values innovation, collaboration, and continuous learning.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience, seeking to grow their career in campaign operations and management.
Reporting Structure: The Marketing Campaign Operations Manager will report directly to the Marketing Director and work closely with cross-functional teams, including data science, technology, and business development.
Work Arrangement: This role offers flexible work arrangements, including remote work options, to accommodate employees' needs and preferences.
Growth Opportunities:
- Expanding skills in data analysis, automation, and campaign optimization
- Developing leadership skills through team collaboration and mentorship
- Advancing to senior roles within the marketing department or related fields
ASSUMPTION: Blend360's commitment to employee growth and development creates opportunities for professionals to expand their skills and advance their careers within the organization.
🌍 Location & Work Environment
Office Type: Blend360 has multiple office locations worldwide, with this role being based in Bogotá, Colombia, but offering remote flexibility.
Office Location(s): Bogotá, Colombia (with remote flexibility)
Geographic Context:
- Bogotá is the capital and largest city of Colombia, offering a vibrant cultural scene, diverse neighborhoods, and a growing tech industry.
- The city has a tropical savanna climate, with warm temperatures year-round and heavy rainfall during the wet season (April-May and October-November).
- Bogotá is well-connected by public transportation, including TransMilenio (bus rapid transit) and the Metro de Bogotá (subway).
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate employees' needs and preferences
ASSUMPTION: Blend360's flexible work arrangements and remote options allow employees to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- Final interview with the marketing director and/or other team members
Key Assessment Areas:
- SQL skills and database management
- Campaign execution and workflow management
- Data analysis and problem-solving abilities
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on SQL, campaign management, and data analysis
- Tailor your cover letter to demonstrate your understanding of the role and enthusiasm for Blend360's mission
- Prepare for the technical assessment or case study presentation by brushing up on your SQL skills and reviewing recent campaign performance data
ATS Keywords: SQL, campaign management, audience segmentation, data analysis, marketing automation, CRM, Python, attention to detail, process improvement, fast-paced environment
ASSUMPTION: Blend360's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- SQL (PostgreSQL, MySQL, or similar)
- Marketing automation tools (e.g., Salesforce Marketing Cloud, Adobe Campaign)
- CRM platforms (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Python (for light automation or data processing)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are used daily to manage campaigns, analyze data, and optimize performance.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Blend360 values working together to achieve common goals and drive client success
- Client success: The company prioritizes understanding and meeting clients' needs to deliver meaningful impact
- Growth: Blend360 fosters a culture of continuous learning and development for both employees and clients
Work Style:
- Autonomous: This role requires independent work and decision-making to manage campaigns and drive results
- Collaborative: Blend360 values teamwork and cross-functional collaboration to achieve common goals
- Adaptable: The company encourages employees to embrace change and adapt to new challenges and opportunities
Self-Assessment Questions:
- Do you thrive in an autonomous environment and enjoy taking ownership of tasks and deliverables?
- Are you comfortable working with both technical and non-technical teams to achieve common goals?
- Do you embrace change and adapt easily to new challenges and opportunities?
ASSUMPTION: Blend360's company values and work style preferences create an environment that prioritizes collaboration, growth, and adaptability.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Working with large datasets and complex campaign workflows
- Collaborating with diverse teams and stakeholders to translate business requirements into technical execution plans
- Adapting to changes in campaign strategies and priorities
ASSUMPTION: These challenges are inherent to the role and require strong time management, communication, and adaptability skills to overcome.
📈 Similar Roles Comparison
- Marketing Campaign Operations Manager vs. Marketing Campaign Manager: The former focuses more on the operational aspects of campaign execution, while the latter may have more strategic responsibilities
- Industry-specific context: Blend360's focus on AI, data, technology, and people-driven solutions sets it apart from other professional services companies
- Career path comparison: This role can serve as a stepping stone to senior marketing roles, such as Marketing Director or Chief Marketing Officer, or related fields such as data science and analytics
ASSUMPTION: Understanding the differences between similar roles and the unique aspects of Blend360's focus can help applicants tailor their applications and prepare for interviews.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage inactive customers, resulting in a 20% increase in open rates and a 15% increase in click-through rates
- Optimizing a social media advertising campaign using A/B testing and data analysis, leading to a 30% reduction in cost per acquisition and a 25% increase in conversions
- Managing a cross-channel marketing campaign for a product launch, coordinating with multiple teams to ensure accurate audience segmentation, timely delivery, and successful event execution
ASSUMPTION: These sample projects demonstrate the range of responsibilities and impactful outcomes expected from a Marketing Campaign Operations Manager at Blend360.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign workflow and how my role would fit into the marketing department's structure?
- How does Blend360 support the professional development and growth of its employees, particularly in the marketing department?
- What are the most significant challenges facing the marketing department currently, and how would this role contribute to addressing them?
- How does Blend360 measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees' personal and professional growth?
ASSUMPTION: Asking these questions can help applicants better understand the role, the company culture, and the opportunities for growth and development within Blend360.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your SQL skills, campaign management experience, and data analysis abilities
- Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit for Blend360's mission
- Prepare for the technical assessment or case study presentation by reviewing recent campaign performance data and brushing up on your SQL skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
