Marketing & Communication Intern

📌 Core Information

🔹 Job Title: Marketing & Communication Intern

🔹 Company: Greater Peoria Family YMCA

🔹 Location: Peoria, Illinois

🔹 Job Type: Intern

🔹 Category: Marketing & Communications

🔹 Date Posted: May 31, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

The Marketing & Communication Intern plays a crucial role in supporting the Y's mission by developing and implementing effective marketing and communications strategies. This role involves content creation, project management, and brand management.

• Create and distribute program information to promote Y initiatives.
• Manage social media content and assist with website development.
• Coordinate special projects and events, and manage brand assets.
• Collaborate with various departments and directors across the organization.

ASSUMPTION: This role requires strong communication skills, creativity, and the ability to work well within a team. The ideal candidate will be pursuing or have completed an associate's degree in a related field.

📋 Key Responsibilities

✅ Edit and write content for diverse channels, including Y stories.

✅ Produce and distribute program information to promote assigned programs.

✅ Support and create content for social media platforms.

✅ Assist with website content development and editing.

✅ Manage special projects, including story, photo, and video organization.

✅ Assist with brand management, including updating and developing tools.

✅ Support digital media advertising and association email marketing communications.

✅ Perform graphic design, photography, and videography work for Y stories.

✅ Work directly with the Director of Fund Development and collaborate with other directors and colleagues.

✅ Assist with coordination of special projects/events and other duties as assigned.

ASSUMPTION: This role requires strong interpersonal, public relations, and communication skills, as well as the ability to make presentations and handle media inquiries.

🎯 Required Qualifications

Education: Pursuing or have completed an associate's degree in a related field.

Experience: Previous professional experience in marketing, advertising, or graphic design is preferred.

Required Skills:

• Excellent personal computer skills and experience with standard business software.
• Experience with Adobe Creative Cloud softwares – Adobe Premiere Pro, Photoshop, and Illustrator.
• Strong experience with Canva.
• Some experience with video production.

Preferred Skills:

• Experience with website development and editing.
• Knowledge of digital media advertising and email marketing communications.

ASSUMPTION: Proficiency in Adobe Creative Cloud and Canva is essential for this role. Candidates with relevant coursework or projects demonstrating these skills may also be considered.

💰 Compensation & Benefits

Salary Range: $17.55 - $21 per hour. This is an unpaid internship, but academic credit may be available.

Benefits:

• Gain valuable experience in marketing and communications within a non-profit organization.
• Opportunity to work with a diverse team and make a positive impact on the community.
• Potential for academic credit, depending on the candidate's institution.

Working Hours: Full-time (40 hours per week), with flexible scheduling based on project needs.

ASSUMPTION: While this is an unpaid internship, the experience and potential for academic credit make it an attractive opportunity for students pursuing a career in marketing or communications.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit Organizations

Company Size: 51-200 employees

Founded: 1862

Company Description:

• The Greater Peoria Family YMCA is a community hub that offers volunteer opportunities and ways to connect with neighbors.
• They provide youth outreach programs to foster positive community enrichment.
• The YMCA offers a multi-purpose facility with various fitness and recreational amenities.

Company Specialties:

• Youth Development
• Healthy Living
• Social Responsibility

Company Website: peoriaymca.org

ASSUMPTION: The Greater Peoria Family YMCA is a well-established organization with a strong commitment to community engagement and youth development.

📊 Role Analysis

Career Level: Entry-level

Reporting Structure: This role reports directly to the Director of Fund Development and collaborates with various departments and directors across the organization.

Work Arrangement: Full-time, on-site internship with flexible scheduling based on project needs.

Growth Opportunities:

• Gain practical experience in marketing and communications within a non-profit organization.
• Develop skills in content creation, project management, and brand management.
• Build professional connections and network within the industry.

ASSUMPTION: This internship provides an excellent opportunity for students to gain real-world experience and build their professional portfolio.

🌍 Location & Work Environment

Office Type: Multi-purpose facility with various fitness and recreational amenities.

Office Location(s): 7000 N Flemming Ln, Peoria, IL 61614

Geographic Context:

• Peoria is located in central Illinois, approximately 150 miles southwest of Chicago.
• The city offers a mix of urban and suburban living, with a population of around 110,000 people.
• Peoria is home to various cultural attractions, including museums, theaters, and festivals.

Work Schedule: Full-time, with flexible scheduling based on project needs.

ASSUMPTION: The Greater Peoria Family YMCA offers a dynamic and engaging work environment, with opportunities for professional growth and community involvement.

💼 Interview & Application Insights

Typical Process:

• Submit application through the provided link.
• Phone or video screen with the hiring manager.
• In-person or virtual interview with the Director of Fund Development and other relevant stakeholders.
• Background check and reference check.

Key Assessment Areas:

• Communication skills and ability to work well within a team.
• Creativity and initiative in content creation and project management.
• Technical proficiency in Adobe Creative Cloud and Canva.
• Alignment with the YMCA's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Include examples of your previous work, such as marketing campaigns, content creation, or graphic design projects.
• Demonstrate your understanding of the YMCA's mission and values in your application materials.

ATS Keywords: Marketing, Communications, Content Creation, Project Management, Brand Management, Adobe Creative Cloud, Canva, Non-profit, YMCA

ASSUMPTION: The application process for this internship is competitive, and candidates should demonstrate their strong communication skills, creativity, and relevant experience to increase their chances of success.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Premiere Pro, Photoshop, Illustrator)
• Canva
• Standard business software (Microsoft Office, Google Workspace)

ASSUMPTION: Proficiency in Adobe Creative Cloud and Canva is essential for this role. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Welcoming: Open to all, a place where you can belong and become.
• Genuine: Values you and embraces your individuality.
• Hopeful: Believes in you and your potential to become a catalyst in the world.
• Nurturing: Supports you in your journey to develop your full potential.
• Determined: Relentlessly quests to make the community stronger, beginning with you.

Work Style:

• Collaborative: Works well within a team and values input from others.
• Adaptable: Able to adjust to changing priorities and project needs.
• Initiative: Takes ownership of tasks and projects, and demonstrates creativity in problem-solving.

Self-Assessment Questions:

• Do you align with the YMCA's values of being welcoming, genuine, hopeful, nurturing, and determined?
• Are you comfortable working in a collaborative environment and taking initiative on projects?
• Do you have strong communication skills and the ability to make presentations and handle media inquiries?

ASSUMPTION: Candidates who demonstrate a strong fit with the YMCA's values and work style will be more likely to succeed in this role and make a positive impact on the organization.

⚠️ Potential Challenges

• This is an unpaid internship, which may limit the pool of eligible candidates.
• The role requires strong communication skills and the ability to work well within a team, which can be challenging for some individuals.
• The internship may involve working with tight deadlines and managing multiple projects simultaneously.
• The YMCA's mission and values may not align with everyone's personal beliefs or work style.

ASSUMPTION: Candidates should carefully consider the potential challenges of this role and ensure that they are a good fit for the YMCA's mission, values, and work environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing & Communications Coordinator or Assistant, but with a focus on content creation and project management.
• Unlike other marketing roles, this internship is within a non-profit organization, which may have different priorities and constraints.
• This role offers an opportunity to gain practical experience in marketing and communications within a non-profit setting, which can be valuable for future career development.

ASSUMPTION: Candidates should research similar roles within the non-profit sector to better understand the unique aspects of this internship and how it may differ from other marketing and communications positions.

📝 Sample Projects

• Develop and implement a social media campaign to promote a YMCA event or initiative.
• Create a series of blog posts or articles highlighting the YMCA's impact on the community and its members.
• Design and produce a promotional video or series of videos showcasing the YMCA's facilities, programs, and services.

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and initiatives they may work on during their internship. The specific projects and responsibilities may vary depending on the organization's needs and the intern's skills and interests.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does this internship fit into the organization's overall marketing and communications strategy?
• What opportunities are there for professional growth and development during this internship?
• How does the YMCA support work-life balance for its employees and interns?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the organization, and the expectations for their internship. Candidates should tailor their questions to the specific needs and interests of the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare examples of your previous work, such as marketing campaigns, content creation, or graphic design projects.
• Demonstrate your understanding of the YMCA's mission and values in your application materials.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.