📌 Core Information
🔹 Job Title: Marketing Communication Intern (M/F)
🔹 Company: Oberalp Group
🔹 Location: Bolzano, Italy
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: February 6, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and implementation of communication strategies for the Salewa brand
- Development and coordination of online and offline communication plans, media plans, and PR calendars
- Collaboration with marketing teams in countries and partners to ensure consistent brand messaging worldwide
- Organization of events and project work
ASSUMPTION: This internship offers a 360-degree overview of marketing communication, providing valuable hands-on experience in a dynamic, international environment.
📋 Key Responsibilities
✅ Assist in implementing the Salewa communication strategy in line with the brand strategy
✅ Support in the development of online & offline communication plans, media plan & PR calendar to ensure consistent brand message worldwide
✅ Help to coordinate the implementation of defined communication tools and contents
✅ Support in organizing & coordinating translations & country-specific communication adaptation
✅ Help in the organization of various events
✅ Work on assigned projects
ASSUMPTION: Responsibilities may evolve based on the intern's skills and the team's needs.
🎯 Required Qualifications
Education: University student or degree in Economics or a similar field
Experience: First experience in the marketing sector
Required Skills:
- Excellent German or Italian skills, very good English skills
- Hands-on mentality
- Ability to work independently
- Passion for mountains
Preferred Skills:
- Experience with marketing tools and software
- Knowledge of the sports industry
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with marketing software are likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Internships in Italy typically offer a stipend ranging from €600 to €1,000 per month. However, the exact salary for this position is not specified.
Benefits:
- Gain practical experience in a multinational company
- Work in a dynamic and international team
- Opportunity to learn from experienced professionals
Working Hours: Full-time (40 hours/week)
ASSUMPTION: While not explicitly stated, the internship is likely to offer flexible working hours and a supportive learning environment.
📌 Applicant Insights
🔍 Company Context
Industry: The Oberalp Group operates in the sporting goods manufacturing industry, with a focus on mountain sports products.
Company Size: With over 1,000 employees across 11 countries, the Oberalp Group is a mid-sized company that offers a diverse and international work environment.
Founded: The company was founded in 1981 by Heiner Oberrauch to distribute clothing and other sports products in the Italian market.
Company Description:
- The Oberalp Group is a family business that creates high-quality technical mountaineering products under six own brands: Salewa, Dynafit, Pomoca, Wild Country, Evolv, and LaMunt.
- The company also acts as an exclusive partner for other brands in the sports sector, offering communication, sales, and image-building services.
- The Oberalp Group is committed to sustainability, investing in choices that consider the world they are leaving behind for future generations.
Company Specialties:
- Mountain sports products
- Sustainable sports
- Hiking, trekking, and climbing
- Worldwide distribution
Company Website: www.oberalp.com
ASSUMPTION: The Oberalp Group's commitment to sustainability and its focus on mountain sports products make it an attractive employer for individuals passionate about the environment and outdoor activities.
📊 Role Analysis
Career Level: This internship is an entry-level position, offering an opportunity to gain practical experience in marketing communication.
Reporting Structure: The intern will report directly to the marketing team and work closely with partners and other marketing teams in countries.
Work Arrangement: This is an on-site internship, with the possibility of working remotely for specific tasks or projects.
Growth Opportunities:
- Gain valuable experience in marketing communication for a multinational company
- Develop skills in strategic planning, project coordination, and event organization
- Potential full-time employment opportunities after the internship
ASSUMPTION: While not explicitly stated, the Oberalp Group may offer full-time positions to successful interns, providing a pathway for career growth within the company.
🌍 Location & Work Environment
Office Type: The Oberalp Group's headquarters is located in Bolzano, Italy, offering a modern and collaborative work environment.
Office Location(s): Bolzano, Italy
Geographic Context:
- Bolzano is located in the Trentino-Alto Adige region of northern Italy, near the Austrian border
- The city offers a high quality of life, with a rich cultural heritage and a strong focus on outdoor activities
- Bolzano is well-connected by public transportation, with easy access to major cities in Italy and Europe
Work Schedule: The internship is a full-time position, with a standard workweek of 40 hours. The work schedule may be flexible, depending on the team's needs and the intern's availability.
ASSUMPTION: The Oberalp Group's Bolzano office provides a dynamic and international work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers website
- Phone or video screening to assess language skills and cultural fit
- In-person or video interview with the marketing team to discuss the role and the intern's qualifications
- Background check and reference verification
Key Assessment Areas:
- Language skills (German, Italian, and English)
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and passion for mountain sports
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and passion for mountain sports
- Prepare for interview questions that assess your language skills, communication abilities, and cultural fit
- Research the Oberalp Group and its brands to demonstrate your interest in the company and its products
ATS Keywords: Marketing, Communication, Project Coordination, Event Organization, Translation, Brand Strategy, Online Communication, Offline Communication, Media Planning, Public Relations, Independent Work, Hands-On Mentality, Team Collaboration, Adaptation, Passion for Mountains
ASSUMPTION: The Oberalp Group's application process is designed to assess the intern's language skills, communication abilities, and cultural fit, as well as their passion for mountain sports and marketing.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing software and tools (e.g., CRM, project management, social media management)
- Design software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: While not explicitly stated, the Oberalp Group is likely to use industry-standard marketing and design software to support the intern's work.
👔 Cultural Fit Considerations
Company Values:
- Passion for mountains and outdoor activities
- Curated simplicity and a focus on essentials
- Positive and collaborative work environment
Work Style:
- Dynamic and international team
- Focus on strategic planning and implementation
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do I have a strong passion for mountain sports and outdoor activities?
- Am I comfortable working in a dynamic and international team?
- Do I have strong communication and interpersonal skills, with a focus on collaboration and adaptation?
ASSUMPTION: The Oberalp Group values individuals who are passionate about mountain sports, have strong communication skills, and can thrive in a dynamic and international work environment.
⚠️ Potential Challenges
- The internship may require working on weekends or evenings to support events and projects
- The role may involve tight deadlines and high-pressure situations, requiring strong time management and organizational skills
- The intern may face language barriers, as the company operates in multiple countries and languages
ASSUMPTION: While the Oberalp Group offers a supportive and collaborative work environment, the intern may face challenges related to time management, language barriers, and high-pressure situations.
📈 Similar Roles Comparison
- This internship offers a broader range of responsibilities compared to entry-level marketing positions, providing a more comprehensive overview of marketing communication
- The Oberalp Group's focus on mountain sports products sets it apart from other sporting goods manufacturers, offering a unique opportunity for individuals passionate about outdoor activities
- As an intern, the candidate will have the opportunity to work on a variety of projects and gain experience in different aspects of marketing communication
ASSUMPTION: This internship offers a unique opportunity for individuals interested in marketing communication and mountain sports, providing a broader range of responsibilities compared to entry-level marketing positions.
📝 Sample Projects
- Development and implementation of a social media marketing campaign for the Salewa brand
- Coordination of translations and country-specific communication adaptation for a marketing brochure
- Organization and support for a mountain sports event, including logistics, vendor management, and on-site coordination
ASSUMPTION: The Oberalp Group's marketing communication internship offers a variety of projects, allowing the intern to gain experience in different aspects of marketing communication and event organization.
❓ Key Questions to Ask During Interview
- What are the key priorities for this internship in the first 30 days?
- How does the Oberalp Group support the professional development of its interns?
- What opportunities are there for growth and advancement within the company after the internship?
- How does the Oberalp Group ensure consistent brand messaging worldwide, and what role will the intern play in this process?
- What are the most challenging aspects of this internship, and how can the intern prepare for them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates the intern's interest in the role and commitment to professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the company's careers website
- Tailor your resume and cover letter to highlight your marketing experience and passion for mountain sports
- Prepare for interview questions that assess your language skills, communication abilities, and cultural fit
- Research the Oberalp Group and its brands to demonstrate your interest in the company and its products
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your enthusiasm for the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
