Marketing Communication Salewa Internship (M/F)

📌 Core Information

🔹 Job Title: Marketing Communication Intern (Salewa) (M/F)

🔹 Company: Oberalp Group

🔹 Location: Bolzano, Trentino-Alto Adige, Italy

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: February 6, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and development of communication channels for the Salewa brand
• Collaboration with marketing teams and partners worldwide to ensure brand alignment
• Implementation, monitoring, and revision of communication strategies and tools
• Organization of events and translation services

ASSUMPTION: This internship offers a 360-degree overview of marketing communication, providing valuable hands-on experience in a dynamic, international environment.

📋 Key Responsibilities

✅ Help implement the SALEWA communication strategy in line with the brand strategy

✅ Support in the development of online & offline communication plans, media plan & PR calendar

✅ Help coordinate the implementation of defined communication tools and contents

✅ Support in organizing & coordinating translations & country-specific communication adaptation

✅ Help in the organization of various events

✅ Work on assigned projects

ASSUMPTION: Responsibilities may evolve based on the intern's skills and the team's needs.

🎯 Required Qualifications

Education: University student or degree in Economics or a similar field

Experience: First experience in the marketing sector

Required Skills:

• Excellent German or Italian skills, very good English skills
• Hands-on mentality
• Ability to work independently
• Passionate about mountains

Preferred Skills:

• Experience with marketing tools and software
• Knowledge of the sports industry

ASSUMPTION: While not explicitly stated, having some knowledge of the sports industry or relevant marketing tools could be beneficial.

💰 Compensation & Benefits

Salary Range: Internships in Italy typically range from €600 to €1,000 per month, depending on the company and the intern's qualifications. This role is likely to fall within that range.

Benefits:

• Gain valuable experience in an international, dynamic environment
• Work with a passionate team dedicated to mountain sports
• Opportunity to learn about various aspects of marketing communication

Working Hours: Full-time (40 hours/week) with flexible hours based on project needs

ASSUMPTION: While not explicitly stated, the internship is likely to offer a competitive salary and benefits package for an entry-level position in the marketing field.

📌 Applicant Insights

🔍 Company Context

Industry: The Oberalp Group operates in the sporting goods manufacturing industry, with a focus on mountain sports products.

Company Size: With over 1,000 employees worldwide, the Oberalp Group offers a large, diverse work environment.

Founded: 1981, as a family business distributing clothing and sports products in the Italian market.

Company Description:

• Manufacturer and distributor of high-quality technical mountaineering products
• Six own brands: Salewa, Dynafit, Pomoca, Wild Country, Evolv, and LaMunt
• Exclusive partner of other brands in the sports sector

Company Specialties:

• Mountain sports products
• Brand management and distribution
• Sustainable sports and circularity

Company Website: www.oberalp.com

ASSUMPTION: The Oberalp Group is committed to sustainability, with a focus on circularity and responsible business practices.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: This role reports directly to the marketing team and works closely with partners and other departments.

Work Arrangement: On-site, full-time with flexible hours based on project needs

Growth Opportunities:

• Potential full-time employment after the internship
• Expansion of responsibilities based on performance and interest
• Opportunities to work on international projects and collaborate with global teams

ASSUMPTION: The Oberalp Group values internal growth and promotes from within, offering opportunities for career advancement based on performance and interest.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Bolzano, Italy

Office Location(s): Via Waltraud Gebert-Deeg 4, Bolzano, Trentino-Alto Adige, Italy

Geographic Context:

• Bolzano is located in the northern Italian region of Trentino-Alto Adige, near the Austrian border
• Known for its stunning mountain landscapes and vibrant cultural scene
• Offers a high quality of life with a strong focus on work-life balance

Work Schedule: Full-time (40 hours/week) with flexible hours based on project needs

ASSUMPTION: The Oberalp Group fosters a collaborative, dynamic work environment that encourages creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Background check and offer

Key Assessment Areas:

• Communication skills and language proficiency
• Problem-solving abilities and initiative
• Adaptability and cultural fit
• Passion for mountain sports and the brand

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your passion for mountain sports and the Salewa brand
• Prepare questions about the company, the team, and the role to ask during the interview

ATS Keywords: Marketing, Communication, Project Coordination, Event Organization, Translation, Brand Strategy, Media Planning, Public Relations, Independent Work, Hands On Mentality, Mountain Sports, Salewa, Internship

ASSUMPTION: The Oberalp Group uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can improve your chances of being considered.

🛠️ Tools & Technologies

• Marketing software and tools (e.g., Hootsuite, Buffer, Mailchimp)
• Project management software (e.g., Asana, Trello, Microsoft Project)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets)

ASSUMPTION: While not explicitly stated, the Oberalp Group likely uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Passion for mountains and curated simplicity
• Positive and collaborative team environment
• Continuous learning and improvement

Work Style:

• Collaborative and dynamic
• Results-driven and proactive
• Adaptable and open to new ideas

Self-Assessment Questions:

• Do I have a genuine passion for mountain sports and the Salewa brand?
• Am I comfortable working in a collaborative, dynamic team environment?
• Do I have the initiative and adaptability to thrive in a fast-paced, evolving role?

ASSUMPTION: The Oberalp Group values employees who are passionate, collaborative, and adaptable, with a strong work ethic and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Balancing multiple responsibilities and projects
• Adapting to a fast-paced, dynamic work environment
• Working with international teams and partners
• Managing language barriers and cultural differences

ASSUMPTION: While the Oberalp Group offers a supportive, collaborative work environment, the fast-paced nature of the role and the international scope of the company may present unique challenges for the intern.

📈 Similar Roles Comparison

• This role is unique in its focus on the Salewa brand and the 360-degree overview of marketing communication
• Similar roles in other companies may have a narrower focus or less international scope
• Career progression in this role could lead to full-time employment and expanded responsibilities

ASSUMPTION: While there may be similar roles in other companies, the Oberalp Group's focus on mountain sports and international brand management sets this role apart.

📝 Sample Projects

• Developing a social media campaign to promote a new Salewa product launch
• Coordinating an international event or trade show
• Creating a media plan and PR calendar for the Salewa brand

ASSUMPTION: The specific projects assigned to the intern may vary based on the team's needs and the intern's skills and interests.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this internship fit into the overall marketing strategy for the Salewa brand?
• What opportunities are there for growth and development within the company?
• How does the team collaborate and communicate with international partners and teams?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful, relevant questions during the interview demonstrates your interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare questions about the company, the team, and the role to ask during the interview
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.