Marketing Communication Salewa Internship (M/F)

📌 Core Information

🔹 Job Title: Marketing Communication Intern (Salewa) (M/F)

🔹 Company: Oberalp Group

🔹 Location: Bolzano, Italy

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: February 6, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• 360° overview of strategic planning, development, implementation, monitoring, and revision of all communication channels and related tools for the brand Salewa
• Close collaboration with partners and marketing teams in countries to ensure alignment of concepts/projects
• Hands-on experience in a dynamic, international environment
• Opportunity to work on various projects and events

ASSUMPTION: This internship is designed to provide a well-rounded experience in marketing communication, with a focus on the Salewa brand. It is ideal for students or recent graduates seeking practical experience in the field.

📋 Key Responsibilities

✅ Help implement the SALEWA communication strategy in line with the brand strategy

✅ Support in the development of online & offline communication plans, media plan & PR calendar to ensure consistent brand message worldwide

✅ Help coordinate the implementation of defined communication tools and contents

✅ Support in organizing & coordinating translations & country-specific communication adaptation

✅ Help in the organization of various events

✅ Work on assigned projects

ASSUMPTION: The responsibilities listed above are subject to change based on the company's evolving needs and the intern's skills and interests.

🎯 Required Qualifications

Education: University student or degree in Economics or a similar field

Experience: First experience in the marketing sector

Required Skills:

• Excellent German or Italian skills, very good English skills
• Hands-on mentality
• Ability to work independently
• Passion for mountains

Preferred Skills:

• Experience with marketing tools and software
• Knowledge of the sports industry

ASSUMPTION: While the role requires specific language skills and a hands-on mentality, the company may consider candidates with relevant transferable skills and a strong interest in the field.

💰 Compensation & Benefits

Salary Range: As this is an internship, the position is likely unpaid or offers a stipend. The exact compensation will depend on the company's internship policy and local laws.

Benefits:

• Gain practical experience in marketing communication
• Work in an international, dynamic environment
• Opportunity to work with renowned brands in the sports industry

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on typical internship compensation. The actual compensation may vary depending on the company's policies and local laws.

📌 Applicant Insights

🔍 Company Context

Industry: Sporting Goods Manufacturing

Company Size: 1,001-5,000 employees

Founded: 1981

Company Description:

• Family-owned business with a house of brands approach
• Six own brands: Salewa, Dynafit, Pomoca, Wild Country, Evolv, and LaMunt
• Exclusive partner of other brands in the sports sector
• Focus on technical mountaineering products and sustainable practices

Company Specialties:

• Mountain sports products
• Sustainable sports
• Worldwide distribution
• Circularity

Company Website: oberalp.com

ASSUMPTION: The company's focus on sustainability and its house of brands approach set it apart in the sporting goods industry.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: This role reports directly to the marketing team and works closely with partners and country-specific marketing teams.

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential full-time employment after the internship
• Opportunity to work on various projects and events
• Exposure to international marketing teams and partners

ASSUMPTION: While this is an internship, there may be opportunities for growth within the company, depending on the intern's performance and the company's needs.

🌍 Location & Work Environment

Office Type: Modern, international office environment

Office Location(s): Bolzano, Italy

Geographic Context:

• Bolzano is located in the Trentino-Alto Adige region of Italy
• Surrounded by the Italian Alps, offering easy access to outdoor activities
• Multicultural city with a strong focus on sustainability and quality of life

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break

ASSUMPTION: The work environment is dynamic and international, with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the marketing team
• Background check and reference verification

Key Assessment Areas:

• Language skills (German, Italian, English)
• Marketing knowledge and understanding
• Problem-solving skills and initiative
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your passion for marketing and the sports industry
• Showcase your understanding of the Salewa brand and its values

ATS Keywords: Marketing, Communication, Brand Strategy, Media Planning, PR, Event Organization, Translation, Project Coordination, Independent Work, Team Collaboration

ASSUMPTION: The application process may vary depending on the company's needs and the number of applicants. It is essential to stay up-to-date with the company's communication regarding the status of your application.

🛠️ Tools & Technologies

• Marketing tools and software (e.g., Hootsuite, Buffer, Google Analytics)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's needs and the intern's assigned projects.

👔 Cultural Fit Considerations

Company Values:

• Passion for mountains and curated simplicity
• Positive mindset and teamwork
• Growth through learning from mistakes

Work Style:

• Dynamic and international environment
• Hands-on and collaborative approach
• Focus on continuous learning and improvement

Self-Assessment Questions:

• Do you share the company's passion for mountains and the outdoors?
• Are you a team player with a positive mindset?
• Do you embrace learning from mistakes and continuous improvement?

ASSUMPTION: The company values a strong cultural fit, with employees who share their passion for mountains and the outdoors, as well as a positive and collaborative work style.

⚠️ Potential Challenges

• Language barriers, as the role requires excellent German or Italian skills and very good English skills
• Adapting to a dynamic, international work environment
• Managing multiple projects and priorities
• Working in a fast-paced, deadline-driven industry

ASSUMPTION: While these challenges may present themselves, the company offers a supportive and collaborative work environment to help interns succeed.

📈 Similar Roles Comparison

• This role is unique in its focus on the Salewa brand and the 360° overview of communication channels and tools
• Similar roles may be found in other sporting goods companies, with a focus on marketing communication
• Career paths may vary depending on the company's needs and the intern's performance

ASSUMPTION: While this role is unique in its focus on the Salewa brand, similar roles can be found in other sporting goods companies, with a focus on marketing communication.

📝 Sample Projects

• Development of a communication plan for a new product launch
• Coordination of translations and country-specific communication adaptation
• Organization of an event or trade show

ASSUMPTION: The specific projects assigned may vary depending on the company's needs and the intern's skills and interests.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the Salewa brand?
• What opportunities are there for growth and development within the company?
• How does the company support interns in their learning and development?
• What is the company's approach to work-life balance?

ASSUMPTION: These questions are designed to help you better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare for your interview by researching the company, the Salewa brand, and the role's responsibilities
• Follow up with the company after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.