📌 Core Information
🔹 Job Title: Marketing Communication Specialist
🔹 Company: BenQ Europe B.V.
🔹 Location: Eindhoven, Noord-Brabant, Netherlands
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and implementing integrated communication campaigns to support brand and product visibility
- Driving digital marketing initiatives, including content creation, SEO/SEM, email marketing, and performance analysis
- Managing relationships with external media agencies and influencers to enhance brand reach across Benelux
- Developing and managing marketing campaigns for key product segments, ensuring alignment with brand and sales objectives
- Creating and executing quarterly marketing plans tailored to the Benelux market, based on product roadmaps and business goals
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and proficiency in digital marketing tools to effectively plan and execute marketing campaigns that drive brand visibility and product sales.
📋 Key Responsibilities
✅ Strategic Marketing Communication: Planning and implementing integrated communication campaigns to support brand and product visibility
✅ Digital Marketing: Driving digital marketing initiatives, including content creation, SEO/SEM, email marketing (e.g., HubSpot), and performance analysis
✅ Media Agency and Influencer Management: Coordinating with external media agencies and managing relationships with influencers to enhance brand reach across Benelux
✅ Campaign Creation and Execution: Developing and managing marketing campaigns for key product segments, ensuring alignment with brand and sales objectives
✅ Quarterly Marketing Planning: Creating and executing quarterly marketing plans tailored to the Benelux market, based on product roadmaps and business goals
✅ Website Management: Coordinating the maintenance and updates of BenQ’s Benelux websites and product launches
✅ Content Strategy: Managing the Benelux newsletter and social media page content strategy and execution
✅ Trade Show Coordination: Organizing and coordinating trade shows, both B2B and B2C
ASSUMPTION: The responsibilities listed above are essential for driving brand visibility and product sales in the Benelux market. The ideal candidate will have experience in these areas and be able to hit the ground running.
🎯 Required Qualifications
Education: Higher professional education level (HBO or equivalent)
Experience: At least 3 years of experience in a similar role
Required Skills:
- Excellent written and spoken English; knowledge of Dutch and French is a plus
- Strong communication skills and the ability to collaborate effectively across teams and with external partners
- Proficient in MS Office, Photoshop, Illustrator, and Dreamweaver
- Experience with HubSpot marketing and Salesforce is preferred
Preferred Skills:
- Affinity with IT / AV products
- Highly motivated, self-organized, and confident in taking initiative
ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates should possess a strong foundation in marketing communication, digital marketing, and relevant software tools.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and market standards)
Benefits:
- 25 leave days per year
- 96 ADV hours
- Performance-based bonus arrangement
- Collective health insurance
- Pension plan
- Discount on company products
- Pleasant work environment in an informal setting
- Flat organization with room for new ideas
Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 5:30 PM with a 30-minute lunch break
ASSUMPTION: The salary range provided is based on market standards for a marketing communication specialist role in the Netherlands with 2-5 years of experience. Benefits are competitive and in line with industry standards.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Electronics and Information Technology
Company Size: BenQ Group is a large, global organization with a regional office in the Netherlands. This role is based at the BenQ Europe headquarters in Eindhoven, which supports 10 sales offices across Europe.
Founded: BenQ Corporation was founded in 1984, and BenQ Europe was established in 1999.
Company Description:
- BenQ Group is one of the world’s leading manufacturers of information technology and consumer electronics, focusing on user-centered solutions for designing a digital lifestyle.
- The company stands for innovative technologies and award-winning design, with a broad portfolio of products spanning digital projectors, monitors, interactive large-format displays, audio products, and lifestyle lighting.
- BenQ Europe offers a large product range with integrated technologies, including ZOWIE eSports monitors and gears, LCD monitors, projectors, LED lighting products, interactive displays, and wireless presentation solutions.
Company Specialties:
- Consumer Electronics
- Information Technology
- Digital Marketing
- Brand Management
- Product Launch
Company Website: benq.eu
ASSUMPTION: BenQ Europe is a well-established company with a strong global presence and a diverse product portfolio. This role offers the opportunity to work in a dynamic and innovative environment, driving marketing communication efforts for the Benelux region.
📊 Role Analysis
Career Level: Mid-level marketing professional with 2-5 years of experience in a similar role
Reporting Structure: This role reports directly to the Marketing Manager for the Benelux region
Work Arrangement: On-site, full-time position based at the BenQ Europe headquarters in Eindhoven, with occasional travel to trade shows and events
Growth Opportunities:
- Potential career progression into a senior marketing role or management position within the Benelux region or globally
- Opportunities to gain experience in various aspects of marketing communication, digital marketing, and brand management
- Chance to work on high-impact campaigns and projects that drive brand visibility and product sales
ASSUMPTION: This role offers a unique opportunity for a mid-level marketing professional to gain experience in a global organization and make a significant impact on the Benelux market. With strong performance, there are opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with an informal work environment
Office Location(s): BenQ Europe headquarters in Eindhoven, with occasional travel to trade shows and events
Geographic Context:
- Eindhoven is the fifth-largest city in the Netherlands, located in the southern province of Noord-Brabant
- The city is known for its vibrant tech industry, with a strong focus on innovation and entrepreneurship
- Eindhoven offers a high quality of life, with a diverse cultural scene, excellent education opportunities, and a strong job market
Work Schedule: Full-time position, typically Monday to Friday, 9:00 AM to 5:30 PM with a 30-minute lunch break
ASSUMPTION: The office environment at BenQ Europe is collaborative and informal, with a strong focus on teamwork and innovation. The location in Eindhoven offers a high quality of life and a vibrant tech industry, providing ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager for the Benelux region
- Final interview with the BenQ Europe Marketing Director
Key Assessment Areas:
- Marketing communication skills and strategic thinking
- Digital marketing proficiency and experience with relevant tools
- Cultural fit and alignment with BenQ Europe's values and work environment
- Problem-solving skills and ability to work independently
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing communication and digital marketing experience
- Include specific examples of successful marketing campaigns or projects you've worked on in the past
- Demonstrate your understanding of the Benelux market and BenQ Europe's product portfolio
- Showcase your strong communication skills and ability to collaborate effectively with teams and external partners
ATS Keywords: Marketing Communication, Digital Marketing, Campaign Creation, Quarterly Marketing Planning, Benelux, BenQ Europe, Brand Management, Product Launch, Trade Show Coordination
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing communication skills, digital marketing proficiency, and cultural fit with BenQ Europe. Tailoring your application materials to highlight your relevant experience and skills will increase your chances of success.
🛠️ Tools & Technologies
- HubSpot marketing
- Salesforce
- MS Office (Word, Excel, PowerPoint)
- Photoshop
- Illustrator
- Dreamweaver
- SEO/SEM tools (e.g., Google Ads, Google Analytics, SEMrush)
- Email marketing platforms (e.g., HubSpot, Mailchimp)
ASSUMPTION: The tools and technologies listed above are essential for success in this role. Candidates should have experience with these tools and be comfortable learning new software as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer-centricity
- Collaboration
- Sustainability
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Customer-focused and results-driven
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you have a proven track record of success in marketing communication and digital marketing roles?
- Are you comfortable working in a dynamic, collaborative environment and collaborating with external partners?
- Do you share BenQ Europe's commitment to innovation, quality, and customer-centricity?
- Are you open to learning new tools and technologies as needed?
ASSUMPTION: BenQ Europe values candidates who are innovative, collaborative, and customer-focused, with a strong commitment to continuous learning and improvement. Candidates should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
- Working with external media agencies and influencers, which may require negotiation and relationship-building skills
- Occasional travel to trade shows and events, which may disrupt personal schedules
- Keeping up with the latest digital marketing trends and tools, which may require continuous learning and adaptation
ASSUMPTION: The challenges listed above are inherent to the role and require strong organizational skills, adaptability, and a commitment to continuous learning. Candidates should be prepared to address these challenges proactively and effectively.
📈 Similar Roles Comparison
- Compared to other marketing communication specialist roles, this position offers a unique opportunity to work for a global organization with a diverse product portfolio and a strong focus on innovation and quality
- Unlike some other roles, this position requires a strong understanding of the Benelux market and the ability to create and execute quarterly marketing plans tailored to this region
- Career progression opportunities in this role may lead to senior marketing roles or management positions within BenQ Europe or the global BenQ Group
ASSUMPTION: This role offers a unique opportunity for a marketing communication specialist to gain experience in a global organization and make a significant impact on the Benelux market. With strong performance, there are opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a quarterly marketing plan for a new product launch in the Benelux region
- Managing a trade show event, including coordinating with external vendors, managing logistics, and ensuring brand consistency
- Creating and executing a targeted digital marketing campaign to drive brand awareness and product sales in the Benelux market
ASSUMPTION: The sample projects listed above are representative of the types of initiatives a marketing communication specialist might work on in this role. Candidates should be prepared to provide specific examples of their own relevant experience and achievements.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Benelux marketing department?
- How does BenQ Europe support the growth and development of its employees in this role?
- What are the key priorities for this role in the first 90 days?
- How does BenQ Europe measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What is the company culture like at BenQ Europe, and how does this role contribute to the overall success of the organization?
ASSUMPTION: The interview questions listed above are designed to help candidates better understand the role, the team, and the company culture at BenQ Europe. Asking thoughtful questions demonstrates a candidate's interest in and preparation for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the BenQ Europe Recruitee portal
- Tailor your resume and cover letter to highlight your relevant marketing communication and digital marketing experience
- Prepare specific examples of successful marketing campaigns or projects you've worked on in the past
- Research BenQ Europe's product portfolio and the Benelux market to demonstrate your understanding of the role and the company
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
