Marketing Communications Assistant - Entry Level

📌 Core Information

🔹 Job Title: Marketing Communications Assistant - Entry Level

🔹 Company: IMS

🔹 Location: San Jose, CA

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing & Communications

🔹 Date Posted: May 27, 2025

🔹 Experience Level: Entry-Level

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Face-to-face customer engagement and brand representation
• On-site event support and campaign execution
• Clear communication of marketing messages and offers
• Collaboration with marketing team to improve strategies

ASSUMPTION: This role is ideal for recent graduates or career changers looking to break into marketing and public relations, with a focus on live event marketing.

📋 Key Responsibilities

✅ Assist in executing on-site marketing campaigns at events, retail locations, and pop-up activations

✅ Serve as a brand ambassador, sharing key messaging and promotional offers with event attendees

✅ Engage directly with customers and the public to promote brand awareness and build relationships

✅ Communicate marketing messages clearly, confidently, and consistently

✅ Help with setup and breakdown of event displays, signage, and marketing materials

✅ Provide feedback and data from events to support campaign evaluation

✅ Collaborate with the marketing team to brainstorm and improve communication strategies

ASSUMPTION: This role requires strong interpersonal skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: High school diploma or equivalent (Bachelor's degree in Communications, PR, or Marketing is a plus)

Experience: No prior marketing experience needed

Required Skills:

• Excellent verbal communication and interpersonal skills
• Friendly, outgoing personality with the confidence to engage the public
• Interest in public relations, branding, or live event marketing
• Professional appearance and demeanor
• Comfortable working on-site at events with flexible scheduling

Preferred Skills:

• Bachelor's degree in Communications, PR, or Marketing
• Previous experience in hospitality, customer service, or performing arts
• Student leadership, volunteer outreach, or public speaking experience
• Retail, trade shows, or event staffing experience

ASSUMPTION: While a degree in a related field is preferred, the company values strong communication skills and a willingness to learn above all else.

💰 Compensation & Benefits

Salary Range: $50,000 - $75,000 per year (Based on industry standards for entry-level marketing roles in San Jose, CA)

Benefits:

• Performance-based bonuses and incentives
• Company-sponsored travel to events, retreats, and industry expos
• Referral bonuses, travel support, and team-building events
• Health benefits after probationary period (varies by location)

Working Hours: Full-time, with flexible scheduling including evenings and weekends

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 2-10 employees (Small, close-knit team with opportunities for growth)

Founded: 1996 (Over 25 years of experience in integrated marketing solutions)

Company Description:

• IMS supports customers seeking to expand their business in the US and promote sales in Japan and the US
• The company leverages its network with American sports organizations to develop advertising, marketing, and branding solutions
• IMS has a proven track record of successful consulting contracts with major sports organizations and MLB teams

Company Specialties:

• Integrated marketing solutions
• Event sponsorships and TV programs
• Branding and advertising strategies

Company Website: www.imsmarketinginc.com

ASSUMPTION: IMS is a well-established company with a strong focus on global marketing solutions and a proven track record of success.

📊 Role Analysis

Career Level: Entry-Level (Ideal for recent graduates or career changers)

Reporting Structure: Reports directly to the marketing team

Work Arrangement: On-site, with flexible scheduling including evenings and weekends

Growth Opportunities:

• Performance-based bonuses and incentives
• Clear path for career advancement into team leadership, PR coordination, or campaign management
• Company-sponsored travel to events, retreats, and industry expos

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the company.

🌍 Location & Work Environment

Office Type: On-site, with a focus on event-based work

Office Location(s): San Jose, CA

Geographic Context:

• San Jose is the third-largest city in California and the tenth-largest city in the US
• The city is known for its high quality of life, diverse culture, and strong job market
• San Jose is home to numerous tech companies and offers ample opportunities for professional growth

Work Schedule: Full-time, with flexible scheduling including evenings and weekends

ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on event-based marketing campaigns.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the marketing team
• Background check and reference verification
• Job offer

Key Assessment Areas:

• Communication skills and ability to engage with the public
• Adaptability and ability to thrive in a fast-paced environment
• Interest in and understanding of marketing and public relations
• Professional appearance and demeanor

Application Tips:

• Highlight relevant experience in customer service, hospitality, or performing arts
• Tailor your resume to emphasize strong communication skills and any relevant coursework
• Prepare examples of how you've successfully engaged with the public in previous roles or experiences
• Demonstrate your enthusiasm for marketing and public relations during the interview

ATS Keywords: Marketing Communications Assistant, Entry-Level, Brand Ambassador, Event Marketing, Customer Engagement, Public Relations, Brand Awareness

ASSUMPTION: The application process is designed to assess the candidate's communication skills, adaptability, and enthusiasm for marketing and public relations.

🛠️ Tools & Technologies

• Event management software (e.g., Eventbrite, Cvent)
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Marketing automation tools (e.g., Mailchimp, HubSpot)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and the event.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Collaborative
• Innovative
• Adaptable

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Focused on customer engagement and brand representation
• Adaptable and flexible, with a willingness to learn and grow

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable engaging with the public and representing high-level clients?
• Are you a strong communicator with a friendly, outgoing personality?
• Are you interested in learning about marketing and public relations?

ASSUMPTION: IMS values candidates who are strong communicators, adaptable, and enthusiastic about marketing and public relations.

⚠️ Potential Challenges

• Working flexible hours, including evenings and weekends
• Standing for extended periods and lifting heavy objects during event setup and breakdown
• Adapting to different event environments and client requirements
• Managing multiple tasks and priorities in a fast-paced setting

ASSUMPTION: These challenges are inherent to the role and require a candidate who is adaptable, resilient, and able to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional office-based marketing roles, this position focuses on live event marketing and face-to-face customer engagement
• This role offers significant growth opportunities and a clear path for career advancement within the company
• Compared to other entry-level marketing roles, this position requires strong interpersonal skills and the ability to thrive in a dynamic, event-based environment

ASSUMPTION: This role is unique in its focus on live event marketing and offers a distinct set of opportunities and challenges compared to other entry-level marketing positions.

📝 Sample Projects

• Serving as a brand ambassador at a major sporting event, engaging with attendees, and promoting a client's product or service
• Assisting with the setup and breakdown of event displays, signage, and marketing materials at a trade show or expo
• Collaborating with the marketing team to brainstorm and implement strategies for improving customer engagement and brand awareness at events

ASSUMPTION: These sample projects illustrate the hands-on, customer-focused nature of the role and the opportunity for growth and collaboration within the marketing team.

❓ Key Questions to Ask During Interview

• What are the most rewarding aspects of this role, according to current team members?
• How does the marketing team support and mentor entry-level employees?
• What opportunities are there for professional development and growth within the company?
• How does IMS balance the need for adaptability and flexibility with the desire for work-life balance?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These questions are designed to provide insight into the company culture, team dynamics, and the day-to-day responsibilities of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to emphasize strong communication skills, any relevant experience, and your enthusiasm for marketing and public relations
• Prepare examples of how you've successfully engaged with the public in previous roles or experiences
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.