Marketing & Communications Associate

📌 Core Information

🔹 Job Title: Marketing & Communications Associate

🔹 Company: Karp Strategies

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 9, 2025

🔹 Experience Level: Mid-Level (5-10 years)

🔹 Remote Status: Hybrid (3 days per week in-office)

🚀 Job Overview

Key aspects of this role include:

• Leading and supporting the development of proposals, marketing campaigns, presentations, and social media efforts
• Project managing timelines and assets, overseeing work from vendors and junior staff, and exploring emerging tools to support smarter, more scalable marketing operations
• Serving as a connector across departments, helping align messaging, priorities, and project execution
• Occasional travel may be required for conferences or internal events

ASSUMPTION: This role requires a high level of collaboration and multitasking, with a focus on both strategic planning and day-to-day execution.

📋 Key Responsibilities

✅ Lead the development and execution of firmwide sales and marketing campaigns in collaboration with the CEO, Leadership Team, and external vendors

✅ Write and design branded content that reflects the firm’s voice and values and wins project work, including newsletters, firm bios, project one-pagers, and service overviews

✅ Maintain and evolve brand consistency across channels—including presentations, reports, digital content, and visuals

✅ Direct overall content strategy for social media, website, and newsletters and day-to-day execution (content creation, scheduling, engagement tracking, analytics)

✅ Support and lead PR initiatives in collaboration with external vendor(s), including press releases, award submissions, media engagement, and executive visibility

✅ Project manage and contribute to the full lifecycle of proposal development—content writing, layout/design, submission, and interview preparations

✅ Write and design persuasive proposals and pitch decks that respond to client needs and align with our brand

✅ Represent marketing in teaming meetings with external partners and clients; lead content coordination and follow-up strategy with internal and external collaborators

✅ Support internal go/no-go and prioritization discussions by bringing marketing perspective to pursuit strategy

✅ Maintain proposal infrastructure, including templates, resume libraries, and project content databases

✅ Write and design a wide range of visual and written marketing materials—including proposals, presentations, project collateral, and digital content—with a focus on clarity, strategic alignment, and brand consistency

✅ Lead the development of high-impact visual and editorial content by producing original work and directing junior staff or external creatives as needed

✅ Apply strong visual storytelling and layout skills to create compelling graphics, templates, and slide decks that communicate complex ideas clearly and accessibly

✅ Review and refine content produced by others to ensure it meets brand standards, communicates clearly, and aligns with marketing and business development strategy

✅ Balance both execution and direction by contributing content directly while mentoring junior team members and managing vendor contributions

✅ Design, implement, and manage marketing operations systems (e.g., Trello, SmartSheets, HubSpot, Insightly, Mailchimp, etc) that streamline content production, workflows, and planning

✅ Build infrastructure that enables accountability and transparency—ensuring deadlines, contributors, approvals, and assets are clearly tracked and aligned with firm priorities

✅ Proactively manage timelines and workflows, using systems to keep team members and contributors on task, elevate high-priority items, and surface blockers, risks, or resource gaps to leadership as needed

✅ Champion internal adoption of new tools and processes by training users, creating templates, and aligning tools with cross-functional needs

✅ Analyze and report on performance data across marketing channels (e.g., social media, newsletters, proposals), using insights to refine strategies and demonstrate ROI

✅ Research, test, and integrate AI and automation tools to improve efficiency and scalability of content creation, design, project management, and campaign execution

✅ Act as a systems champion across the team—ensuring marketing tools and workflows are well-integrated, user-friendly, and aligned with firm-wide goals

✅ Collaborate on long-term planning for firm visibility, brand positioning, and marketing investment

✅ Contribute to visibility initiatives including the firm’s 10-year anniversary campaign, thought leadership, and conferences

✅ Serve as a bridge across teams, ensuring that marketing reflects insights from our project work and client partnerships

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-6 years of experience in marketing, communications, or business development in a mission-driven or professional services setting

Required Skills:

• Expert fluency in English with exceptional command of grammar, tone, and structure across formats and audiences
• Excellent writing and editing skills—able to craft persuasive, engaging content in both sales-driven and layperson-friendly language for proposals, pitches, social media, press, and digital platforms
• Strong visual communication skills with the ability to either design high-impact content directly or effectively manage and direct external designers and content creators
• Project management expertise—comfortable managing timelines, priorities, and deliverables across cross-functional contributors and stakeholders
• Demonstrated experience using marketing data and KPIs to evaluate campaign and channel performance, and refine strategy accordingly
• Familiarity with website content management, including direct experience managing and updating websites using Wix (highly preferred) or similar tools
• Curiosity and comfort with emerging technologies, including AI tools and automation for content creation, marketing operations, and process improvement
• Deep cultural competency and demonstrated commitment to diversity, equity, inclusion, and belonging—able to incorporate inclusive storytelling and audience awareness into all communications
• Familiarity with platforms like Insightly, MailChimp, HubSpot, Airtable, Smartsheets, Trello, Google Suite, or other marketing and CRM systems
• Adaptable, organized, collaborative, and excited to contribute both big-picture strategy and day-to-day execution

Preferred Skills:

• Fluency in additional languages
• Experience with Adobe Creative Suite or similar design software
• Background in urban planning, economic development, or related fields

ASSUMPTION: Candidates should have a strong portfolio showcasing their writing, design, and project management skills, as well as examples of successful marketing campaigns they have led or contributed to.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 / year

Benefits:

• Wellness: Access to in-person and remote wellness services via Primary
• Health: Medical, dental, and vision insurance; membership to One Medical
• Rest: 20 PTO days + 7 sick/safe days, with flexible hours and remote work options
• Savings: 401(k) with employer match; access to HSA, FSA, and commuter benefits

Working Hours: Full-time, with flexible hours and remote work options

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the New York City area. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Karp Strategies is a WBE and DBE-certified urban planning and strategy consulting firm that helps clients strengthen cities through data-driven insights, stakeholder engagement, and effective decision-making. They specialize in urban planning, economic development, community development, stakeholder engagement, policy design and analysis, ports and waterfronts, transportation policy, workforce development, small business, industrial and manufacturing, resiliency, and public health and wellness.

Company Size: Karp Strategies is a small company with 11-50 employees, providing a collaborative and supportive work environment where individual contributions can have a significant impact.

Founded: Karp Strategies was founded in 2015 and has since grown to work with private, public, and non-profit organizations nationwide.

Company Description:

• Karp Strategies helps clients strengthen cities through data-driven insights, stakeholder engagement, and effective decision-making
• The company integrates people, data, and place into its approach, helping cross-sector clients move from analysis to action—tackling challenges, streamlining operations, and advancing key initiatives
• Karp Strategies applies analytical and design thinking to problem-solving, ensuring clients efficiently execute their missions with impact

Company Specialties:

• Urban Planning & Design
• Economic Development
• Community Development
• Stakeholder Engagement
• Policy Design & Analysis
• Ports & Waterfronts
• Transportation Policy
• Workforce Development
• Small Business
• Industrial & Manufacturing
• Resiliency
• Public Health & Wellness

Company Website: http://www.karpstrategies.com

ASSUMPTION: Karp Strategies is a mission-driven company that values diversity, equity, inclusion, and belonging. They prioritize working with clients who share these values and are committed to creating positive social and economic impact.

📊 Role Analysis

Career Level: Mid-Level (5-10 years of experience)

Reporting Structure: The Marketing & Communications Associate will report directly to the Managing Principal, Strategy + Operations, and work closely with the CEO, Principals, Senior Associate for Business Development, and project-facing teams

Work Arrangement: This role is hybrid, with the Associate working 3 days per week in the office and 2 days per week remotely

Growth Opportunities:

• As Karp Strategies continues to grow, there may be opportunities for the Marketing & Communications Associate to take on additional responsibilities or move into a management role
• The Associate will have the opportunity to work on a wide range of projects and initiatives, gaining exposure to different aspects of the business and potentially identifying areas of interest for career development
• Karp Strategies is committed to supporting the professional growth and development of its employees, offering training and mentorship opportunities as needed

ASSUMPTION: The Marketing & Communications Associate will have ample opportunities to learn, grow, and make a significant impact on the firm's success.

🌍 Location & Work Environment

Office Type: Karp Strategies has two offices in New York City: one in the Financial District and one in Brooklyn

Office Location(s): 26 Broadway, Floor 8, New York, NY 10004, US and 833 President Street, Apartment A, Brooklyn, NY 11215, US

Geographic Context:

• New York City is a vibrant, multicultural metropolis with a thriving arts, food, and entertainment scene
• The Financial District, where one of Karp Strategies' offices is located, is a bustling commercial hub with numerous dining, shopping, and cultural options
• Brooklyn, where the other office is located, is known for its creative communities, historic neighborhoods, and diverse food scene

Work Schedule: The Marketing & Communications Associate will work 40 hours per week, with flexible hours and remote work options

ASSUMPTION: The Marketing & Communications Associate will enjoy a dynamic and collaborative work environment, with opportunities to engage with a diverse range of clients and stakeholders.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Hiring Manager
• In-depth behavioral and skills-based interview with the Hiring Manager and a team member
• Final interview with the CEO and/or other senior leaders
• Background check and reference check

Key Assessment Areas:

• Writing and editing skills
• Visual communication skills
• Project management expertise
• Marketing data analysis and strategy development
• Cultural competency and commitment to diversity, equity, inclusion, and belonging
• Adaptability, organization, and collaboration

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Include examples of your writing, design, and project management work, as well as any marketing campaigns you have led or contributed to
• Be prepared to discuss your approach to marketing data analysis, strategy development, and project management during the interview
• Demonstrate your understanding of Karp Strategies' mission and values, and explain how your skills and experiences align with the firm's goals

ATS Keywords: Marketing, Communications, Proposal Writing, Branding, Social Media, Project Management, Data Analysis, Stakeholder Engagement, Urban Planning, Economic Development

ASSUMPTION: The interview process for this role will be thorough and comprehensive, with a focus on assessing the candidate's skills, experiences, and cultural fit with Karp Strategies.

🛠️ Tools & Technologies

• Wix (preferred) or similar website content management tools
• Adobe Creative Suite or similar design software (optional)
• Project management tools such as Trello, SmartSheets, HubSpot, Insightly, Mailchimp, etc.
• Marketing data analysis tools
• AI and automation tools for content creation, marketing operations, and process improvement

ASSUMPTION: The Marketing & Communications Associate will be expected to be proficient in using a wide range of marketing tools and technologies, and to stay up-to-date with emerging trends and best practices in the field.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Collaboration and cross-functional teamwork
• Cultural competency and diversity, equity, inclusion, and belonging
• Continuous learning and improvement
• Integrity and transparency

Work Style:

• Adaptable and flexible, with a focus on both strategic planning and day-to-day execution
• Collaborative and team-oriented, with strong communication and project management skills
• Data-driven and analytical, with a focus on continuous improvement and optimization
• Culturally competent and committed to diversity, equity, inclusion, and belonging

Self-Assessment Questions:

• How do you incorporate inclusive storytelling and audience awareness into your communications?
• How do you balance both execution and direction in your marketing and project management work?
• How do you approach learning and integrating new tools and technologies into your marketing operations?

ASSUMPTION: The ideal candidate for this role will be a strong communicator with a collaborative work style, a commitment to data-driven decision-making, and a passion for creating meaningful impact through their work.

⚠️ Potential Challenges

• The Marketing & Communications Associate may face tight deadlines and competing priorities, requiring strong time management and project management skills
• The role may involve working with a diverse range of clients and stakeholders, requiring strong cultural competency and adaptability
• The Marketing & Communications Associate may need to manage and direct external vendors and junior staff, requiring strong leadership and communication skills
• The role may require occasional travel for conferences or internal events, which may be challenging for candidates who prefer a fully remote work arrangement

ASSUMPTION: The Marketing & Communications Associate will need to be proactive, organized, and adaptable to successfully navigate the challenges of this role.

📈 Similar Roles Comparison

• Compared to similar roles in marketing agencies or in-house marketing departments, this role offers a unique opportunity to work at the intersection of urban strategy, equity, and communications
• Unlike roles in larger organizations, this role offers a high degree of autonomy and the opportunity to make a significant impact on the firm's success
• Compared to roles in smaller organizations, this role offers access to a diverse range of clients and projects, providing ample opportunities for growth and development

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and cross-functional collaboration, making it an excellent fit for candidates who are adaptable, organized, and passionate about creating meaningful impact through their work.

📝 Sample Projects

• Developing a comprehensive marketing campaign to launch a new urban development project, including branding, website design, social media strategy, and event planning
• Creating a series of thought leadership articles and presentations to establish the firm's expertise in a specific area of urban planning or economic development
• Managing the firm's social media presence, including content creation, scheduling, engagement tracking, and analytics, to increase brand awareness and generate leads

ASSUMPTION: The Marketing & Communications Associate will have the opportunity to work on a wide range of projects and initiatives, with a focus on creating meaningful impact and driving results for the firm and its clients.

❓ Key Questions to Ask During Interview

• What are the most pressing marketing challenges facing the firm, and how does this role address them?
• How does the firm support the professional growth and development of its employees?
• What are the key priorities for the Marketing & Communications Associate in the first 30, 60, and 90 days in the role?
• How does the firm measure the success of its marketing campaigns and initiatives, and how does this role contribute to that process?
• What are the firm's plans for growth and expansion, and how does this role fit into those plans?

ASSUMPTION: The ideal candidate for this role will be proactive, curious, and eager to learn, with a strong desire to make a meaningful impact on the firm's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your writing, design, and project management work, as well as any marketing campaigns you have led or contributed to
• Be prepared to discuss your approach to marketing data analysis, strategy development, and project management during the interview
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.