📌 Core Information
📌 Core Information
🔹 Job Title: Marketing Communications & Content Specialist (Poland)
🔹 Company: Trek
🔹 Location: Milton Keynes, United Kingdom
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Acting as the local language specialist for all marketing activities
- Generating original and engaging local content in Polish
- Working closely with various teams to identify opportunities and concept great content
- Ensuring brand voice, content, and brand standards are always met
- Collaborating with communications counterparts to ensure usability and synergy between UK+ markets
ASSUMPTION: This role requires strong communication, organization, and multitasking skills. The ideal candidate is creative, adaptable, analytical, and confident managing multiple projects in a fast-paced, deadline-driven environment.
📋 Key Responsibilities
✅ Act as the local language specialist for all marketing activities, ensuring that all content and communications are created to support global and local strategies and achieve goals & maximum engagement.
✅ Generate original & engaging local content in-language to be used in B2B, B2C & media communications and channels based on current trends, marketing strategy and what target audiences are looking for
✅ Work closely with the PR & media specialist and UK+ retail marketing and digital functions to identify opportunities & concept great content that builds brand awareness & loyalty, quality comms audience growth, high audience engagement and drives website traffic and revenue
✅ Ensure brand voice, content & brand standards are always met
✅ Collaborate with communications counterparts to ensure usability & synergy between UK+ markets on local content, communication calendars, sharing best practices with EU & global
✅ Work with the UK+ Communications & Content Manager, PR counterpart & EU design team to concept and plan any local asset production (photography, video & graphics), coordinating the rights & contracts, supplier management, production and sign off these assets/content
✅ Create and execute B2C & B2B emails, optimizing the conversion paths through A/B Testing, automation, segmentation, personalisation, measuring CTA performance and improving conversion rate consistently
✅ Create and publish local & global blogs
✅ Implement and analyse digital marketing strategies including paid search, SEO and social media for Polish market
✅ Create and execute both EU & local B2B articles and content on trekbikes.com/b2b to schedule
✅ Share content & updates across internal platforms and groups, including Teams channels, email & SharePoint news feeds
✅ Proof reading for the centrally generated content, manage proofing workflow to deadlines & budgets and provide translation of local content for market
ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Not specified in the job description
Experience: 4+ years of experience in a marketing communications role
Required Skills:
- Fluent Polish and English language skills with strong written and verbal communication skills
- Experience in delivering marketing communications using email production/distributions systems
- Highly organized, excellent time management and pro-active goal accountability
- A ability to effectively communicate with a wide variety of audiences
- High level of own commercial judgement and initiative
- Analytical, creative and out of the box thinking
- Proficient in Microsoft Office, Google Ads, and Meta advertising platforms
- Ability to build sound relationships both internally and externally with great customer service skills
- Ability to work independently with minimal supervision on projects
- Strong copywriting skills
- Experience in wider digital marketing and understanding of marketing data/insights (advantageous)
- Ability to confidently report to senior managers & stakeholders
- Good knowledge of Trek products and the cycling industry (or willingness to learn)
- Willingness and ability to travel as required
Preferred Skills:
- Media or retail-related experience
ASSUMPTION: The required skills section is comprehensive and covers a wide range of skills necessary for this role. The preferred skills section is brief and only includes one skill, suggesting that the required skills are the most critical for success in this position.
💰 Compensation & Benefits
Salary Range: Not specified in the job description. Based on industry standards for a Marketing Communications & Content Specialist with 4+ years of experience in the UK, the estimated salary range is £30,000 - £40,000 per year.
Benefits:
- 25 Days Annual Leave Plus Bank Holidays
- Discounted Employee Purchase Scheme On Bikes, Parts And Accessories
- 24/7 Employee Assistance Program
- 24/7 Virtual GP Services And Counselling Services
- Gym Membership Discounts And Discounts On Other Health & Wellbeing Brands
- Retail Discount Platform On High Street And Online Brands Including Asos, Argos, Sainsburys, M&S, John Lewis, Ikea, Tui, Easy Jet And Many More
- Discounted Cinema Tickets
- Annual Paid Time Off For Charity Work
- Death In Service Benefit
Working Hours: 37.5 hours per week, Monday - Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards. The benefits listed are comprehensive and cover various aspects of employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Sporting Goods
Company Size: 5,001-10,000 employees
Founded: 1976
Company Description:
- Trek is a place where you’re valued for being you. If you’re really into bikes, that’s great. If you’re not (yet), that’s great too. Because there’s a lot more to Trek than bikes.
- Every person has a unique history and life experience to bring to the table. We respect that. It’s what makes us who we are.
- At Trek, there's only one standard you have to meet - love.
Company Specialties:
- Product Development
- Design
- Engineering
- Cycling
- Human Resources
- Marketing
- Communication
- Finance
- Mountain Bikes
- Manufacturing
- Social Media
- Health
- Information Technology
- Events
- Cycling Athletes
- Videography
- Photography
- outdoor industry
- Fitness
- Triathlon
- Internships
- Corporate
- Retail
- Sales
- eCommerce
- Bicycles
- Distribution
- and Information Systems
Company Website: https://trekbikes.com
ASSUMPTION: Trek is a well-established company in the sporting goods industry with a strong focus on cycling. They value diversity and inclusion, with a unique history and life experience to bring to the table. Their specialties cover a wide range of aspects, indicating a comprehensive approach to their business.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to UK+ Communications Manager
Work Arrangement: Hybrid (37.5 hours per week, Monday - Friday)
Growth Opportunities:
- Potential to grow within the marketing communications and content team
- Opportunities to work on global and local projects, gaining exposure to various aspects of the business
- Possibility to develop skills in digital marketing, SEO, and social media management
ASSUMPTION: This role offers growth opportunities within the marketing communications and content team, as well as exposure to various aspects of the business. The hybrid work arrangement provides flexibility and the potential to develop skills in digital marketing, SEO, and social media management.
🌍 Location & Work Environment
Office Type: Hybrid (Milton Keynes with remote work options)
Office Location(s): 801 W. Madison St, Waterloo, WI, US (global headquarters); 2480 Shattuck Ave, Berkeley, California 94704, US (US headquarters)
Geographic Context:
- Milton Keynes is a large town in Buckinghamshire, England, with a population of around 230,000
- It is located about 56 miles (90 km) northwest of London
- The area has a mix of urban and rural environments, with plenty of green spaces and parks
- Milton Keynes is known for its shopping centers, such as thecentre:mk and intu Milton Keynes
- The town has a strong economy, with a diverse range of industries, including retail, finance, and technology
Work Schedule: Monday - Friday, 9:00 AM - 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: Milton Keynes offers a mix of urban and rural environments, with plenty of green spaces and parks. The town has a strong economy, with a diverse range of industries. The work schedule is typical for a full-time role in the UK.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or additional stakeholders
- Background check and offer
Key Assessment Areas:
- Communication skills, both written and verbal
- Cultural fit and alignment with Trek's values
- Problem-solving skills and ability to manage multiple projects
- Technical skills, such as proficiency in Microsoft Office, Google Ads, and Meta advertising platforms
- Industry-specific knowledge, such as understanding of the cycling industry and Trek products
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of the cycling industry and Trek products in your cover letter
- Prepare for behavioral interview questions that focus on your communication, organization, and multitasking skills
- Be ready to discuss your ability to work independently and manage multiple projects
- Demonstrate your creativity and adaptability in your responses
ATS Keywords: Marketing Communications, Content Creation, Translation, Proofreading, Digital Marketing, Email Marketing, Social Media Management, SEO, Analytical Skills, Project Management, Copywriting, Customer Service, Relationship Building, Time Management, Creativity, Adaptability, Marketing Communications Specialist, Poland, Polish Language, English Language, Hybrid Work Arrangement
ASSUMPTION: The application process for this role is typical for a mid-level marketing communications and content position. The key assessment areas focus on communication skills, cultural fit, problem-solving skills, technical skills, and industry-specific knowledge. The application tips provided are specific to this role and the company's values.
🛠 Tools & Technologies
- Microsoft Office Suite
- Google Ads
- Meta advertising platforms
- Email marketing platforms (not specified)
- Content management systems (CMS) (not specified)
- Project management tools (not specified)
- SEO tools (not specified)
ASSUMPTION: The tools and technologies listed are common for a marketing communications and content specialist role. The specific tools used may vary depending on the company's preferences and the candidate's experience.
👔 Cultural Fit Considerations
Company Values:
- Love
- Respect
- Inclusion
- Integrity
- Excellence
Work Style:
- Collaborative
- Creative
- Adaptable
- Analytical
- Customer-focused
Self-Assessment Questions:
- How do your personal values align with Trek's company values, specifically 'love' and 'respect'?
- Describe a time when you had to adapt to a significant change in a project or work environment. How did you handle it, and what was the outcome?
- Can you provide an example of a time when you had to manage multiple projects with competing deadlines? How did you prioritize your tasks, and what was the result?
ASSUMPTION: Trek's company values emphasize love, respect, inclusion, integrity, and excellence. The work style is collaborative, creative, adaptable, analytical, and customer-focused. The self-assessment questions are designed to evaluate the candidate's alignment with the company's values and their ability to manage multiple projects and adapt to change.
⚠️ Potential Challenges
- The role may require working on multiple projects with tight deadlines, which can be stressful and demanding
- There may be a need to travel for events or photoshoots, which can disrupt personal schedules and routines
- The role may require working with remote teams or stakeholders, which can present communication challenges
- The cycling industry can be competitive, and the role may involve managing relationships with external partners or vendors
ASSUMPTION: The potential challenges listed are specific to this role and the cycling industry. The candidate should be prepared to manage multiple projects with tight deadlines, travel requirements, communication challenges, and competition within the industry.
📈 Similar Roles Comparison
- This role is similar to a Marketing Communications Manager or Marketing Specialist, but with a focus on the Polish market and a requirement for fluency in Polish and English
- The role is unique in its requirement for translation, proofreading, and local content creation for the Polish market
- Career progression in this role may involve moving into a more senior marketing communications or content role, or specializing in global brand management
ASSUMPTION: This role is similar to a Marketing Communications Manager or Marketing Specialist, but with a unique focus on the Polish market and a requirement for fluency in Polish and English. The career progression in this role may involve moving into a more senior marketing communications or content role, or specializing in global brand management.
📝 Sample Projects
- Creating a local marketing campaign for the launch of a new Trek bike model in Poland
- Translating and adapting global content for the Polish market, ensuring brand voice and standards are maintained
- Managing a photoshoot for Trek's Diamant brand, coordinating local suppliers and ensuring brand guidelines are followed
ASSUMPTION: The sample projects listed are specific to this role and the cycling industry. The candidate should be prepared to create local marketing campaigns, translate and adapt global content, and manage photoshoots or other asset production.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing communications and content strategy for Trek's global brands?
- What are the biggest challenges facing the marketing communications and content team in the Polish market, and how can this role help address them?
- How does Trek support the professional development and growth of its employees in marketing communications and content roles?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: The key questions to ask during the interview are designed to gain insight into the role's priorities, fit within the broader marketing communications and content strategy, challenges, professional development opportunities, and performance measurement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your communication, organization, and multitasking skills
- Be ready to discuss your ability to work independently and manage multiple projects
- Demonstrate your creativity and adaptability in your responses
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
