📌 Core Information
🔹 Job Title: Marketing Communications Executive
🔹 Company: Informa Group Plc.
🔹 Location: South Jakarta, DKI Jakarta, Indonesia
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for B2B Beauty events
- Managing media relations and partnerships to enhance brand presence
- Organizing and overseeing events, both physical and digital
- Implementing digital and social media marketing campaigns
- Monitoring and analyzing marketing performance and budgets
ASSUMPTION: This role requires a strong understanding of the B2B Beauty industry and its trends, as well as excellent communication and interpersonal skills to build relationships with industry leaders.
📋 Key Responsibilities
✅ Develop and execute effective marketing strategies with a strong value proposition to attract and retain exhibitors and visitors, fostering long-term engagement.
✅ Analyze market trends, competitor activities, and customer insights to refine marketing approaches and ensure competitive positioning.
✅ Plan and execute media and PR events, building and maintaining relationships with industry leaders to strengthen brand presence.
✅ Organize and oversee both physical and digital events, such as seminars, webinars, conferences, and exhibitor promotional campaigns.
✅ Develop and manage exhibitor sponsorship programs and promotional opportunities to enhance brand exposure and revenue streams.
ASSUMPTION: The role may require occasional travel to attend industry events and conferences.
🎯 Required Qualifications
Education: Degree holder in Communications, Marketing, or MICE
Experience: 3 years or above experience in event marketing or related industries is highly preferred
Required Skills:
- Excellent communication and interpersonal skills
- Proactive, engaging, creative, and entrepreneurial with strong problem-solving ability
- Passionate in B2B marketing and keen to develop long-term career in this area
- Hands-on experience while able to demonstrate leadership at the same time with proven experience in people management and development
- Excellent command of English
Preferred Skills:
- Good relationship with media or PR industry
- Able to thrive in a high-pressure situation
ASSUMPTION: Candidates with experience in the Beauty or related industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: IDR 15,000,000 - 25,000,000 per month (Estimated based on industry standards for similar roles in Indonesia)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Informa events and products
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Indonesia. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Informa Group Plc. operates in the Information Services industry, focusing on academic publishing, marketing services, and event organization.
Company Size: Informa Group Plc. has over 10,000 employees globally, providing a large and diverse work environment.
Founded: Informa Group Plc. was founded in 1998 and has since grown to become a leading international events, digital services, and academic knowledge business.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- The company serves specialist markets through a range of digital, face-to-face events, and academic knowledge businesses.
- Informa is headquartered in the UK and is a member of the UK’s FTSE 100 group of public companies.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: https://www.informa.com/
ASSUMPTION: Informa Group Plc. operates in a global market, providing opportunities for international collaboration and growth.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in event marketing or a related field.
Reporting Structure: The Marketing Communications Executive will report directly to the Marketing Manager or a similar role within the organization.
Work Arrangement: This is an on-site position, requiring the candidate to be based in South Jakarta, Indonesia.
Growth Opportunities:
- Progression to a senior marketing role within the organization
- Expansion of responsibilities to include additional events or markets
- Potential to work on international projects, gaining global experience
ASSUMPTION: Informa Group Plc. offers opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Informa Group Plc. operates in a modern, professional office environment in South Jakarta, Indonesia.
Office Location(s): PT. Pamerindo Indonesia, Menara BP Jamsostek, Jl. Jend. Gatot Subroto No. 38, South Jakarta, DKI Jakarta, Indonesia
Geographic Context:
- South Jakarta is a bustling, urban area with a mix of commercial and residential districts.
- The office is located near shopping centers, restaurants, and public transportation options.
- Jakarta has a tropical climate, with high temperatures and humidity throughout the year.
Work Schedule: The working hours for this role are 40 hours per week, with flexibility for occasional overtime or weekend work as needed.
ASSUMPTION: The office environment at Informa Group Plc. is dynamic and collaborative, with a focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Communication and interpersonal skills
- Industry knowledge and market trends
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful marketing campaigns or events you have managed in the past
- Research the Beauty industry and Informa Group Plc. to demonstrate your enthusiasm and understanding of the business
ATS Keywords: Marketing Strategy, Brand Development, Event Management, Digital Marketing, Social Media Marketing, Media Relations, Public Relations, Content Strategy, Budgeting, Analytics, Performance Monitoring, Communication Skills, Interpersonal Skills, Problem Solving, Leadership, Relationship Building
ASSUMPTION: Informa Group Plc. uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media platforms (e.g., LinkedIn, Facebook, Instagram)
- Event management software (e.g., Cvent, Eventbrite)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Dynamic and fast-paced
- Team-oriented and collaborative
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a strong understanding of the B2B Beauty industry and its trends?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, team-oriented work culture?
- Are you results-driven and focused on continuous improvement?
ASSUMPTION: Informa Group Plc. values diversity and inclusion, fostering a supportive and inclusive environment where colleagues can succeed.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a high-pressure environment with tight deadlines
- Adapting to changes in market trends and industry dynamics
- Building and maintaining relationships with industry leaders and stakeholders
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- This role focuses on B2B events within the Beauty industry, whereas similar roles may focus on other industries or event types
- Informa Group Plc. operates in a global market, providing opportunities for international collaboration and growth compared to smaller, local event management companies
- Career progression in this role may lead to senior marketing or management positions within the organization, whereas similar roles may have different career paths
ASSUMPTION: Understanding the unique aspects of this role and the company can help applicants tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and executing a marketing campaign to increase attendance at a B2B Beauty event in Indonesia
- Managing media relations and partnerships to enhance brand presence in the Beauty industry
- Organizing and overseeing a digital event, such as a webinar or virtual conference, for Beauty industry professionals
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Marketing Communications Executive role at Informa Group Plc.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Informa Group Plc. and the B2B Beauty events?
- What opportunities are there for professional development and growth within the organization?
- How does Informa Group Plc. support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful questions during the interview process can help applicants better understand the role and demonstrate their interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful marketing campaigns or events you have managed in the past
- Research the Beauty industry and Informa Group Plc. to demonstrate your enthusiasm and understanding of the business
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
