Marketing & Communications Executive

📌 Core Information

🔹 Job Title: Marketing & Communications Executive

🔹 Company: AccorHotel

🔹 Location: Singapore, Singapore

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing digital marketing channels and producing content for social media
• Overseeing the production of promotional materials and managing paid media expenditure
• Collaborating with various agencies and stakeholders to ensure consistent branding
• Actively seeking opportunities to enhance the hotel's online reputation and media presence

ASSUMPTION: This role requires a strong background in digital marketing and communications, with a focus on luxury hospitality. The ideal candidate will have experience in managing multiple marketing channels and working with various stakeholders.

📋 Key Responsibilities

✅ Manage all hotel digital marketing channels, including producing content for social media and developing an e-marketing calendar

✅ Oversee the production of hotel and promotional collaterals, including posters, flyers, digital signage, and brochures

✅ Liaise with various agencies on the production of collaterals, advertising, and online materials

✅ Manage paid media expenditure from creative to production to appearance and post-campaign assessment

✅ Coordinate hotel advertisements, barter deals, and sponsorships

✅ Organize and oversee the hotel's photoshoots and filming requests

✅ Monitor media mentions and maintain a library of hotel clippings

✅ Conduct media site inspections and hotel tours

✅ Research and analyze competitors and competitor activity, identifying new opportunities

✅ Work closely with the corporate office to ensure consistent application of brand guidelines

✅ Actively solicit opportunities with media and corporate partners to develop mutually beneficial promotional opportunities

✅ Manage and develop the hotel's online reputation, including the microsite, brand website, third-party content, and online partnership platforms

✅ Manage the hotel's media databases and communicate regularly regarding promotions and events

✅ Assist with the creation and implementation of all hotel and F&B promotional plans

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and able to meet tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent in marketing, mass communication, communications, public relations

Experience: 2-5 years of experience in digital marketing, marketing communications, public relations, social media marketing, or communications in a 5-star luxury environment

Required Skills:

• Strong conceptual abilities and creative thinking
• Excellent communication skills, both written and verbal
• High level of attention to detail
• Good organizational and time management skills
• Professional image and interpersonal skills
• Ability to initiate contact and establish rapport easily
• Willingness to undertake further development

Preferred Skills:

• Experience with Adobe Creative Suite
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a strong background in digital marketing and communications, with a focus on luxury hospitality. They will be comfortable working in a fast-paced environment and able to meet tight deadlines.

💰 Compensation & Benefits

Salary Range: SGD 4,500 - 6,000 per month (Estimated based on industry standards for a Marketing & Communications Executive with 2-5 years of experience in Singapore)

Benefits:

• Competitive salary and benefits package
• Opportunities for career growth and development
• Working in a dynamic and multicultural environment

Working Hours: Full-time (40 hours per week), with flexibility to work evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing & Communications Executive with 2-5 years of experience in Singapore. Actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. AccorHotel is a global leader in the hospitality industry, operating over 5,600 properties across 45 brands in 110 countries.

Company Size: 10,001+ employees. As a large organization, AccorHotel offers numerous opportunities for career growth and development.

Founded: 1967. AccorHotel was founded in France and has since grown into a multinational corporation with a strong presence in Europe, Asia, and the Middle East.

Company Description:

• AccorHotel is a world-leading travel & lifestyle group with over 5,600 properties across 110 countries
• The group offers 45 hotel brands, from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts
• AccorHotel is dedicated to suit all desires and needs, reinventing the guest experience every day with its 45 hotel brands

Company Specialties:

• Hospitality and catering

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel is a large, multinational corporation with a strong presence in the hospitality industry. The company offers numerous opportunities for career growth and development, as well as a dynamic and multicultural work environment.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in digital marketing and communications, looking to advance their career in the hospitality industry.

Reporting Structure: The Marketing & Communications Executive will report directly to the Director of Marketing and Communications and work closely with various departments, including Sales, Revenue Management, and Operations.

Work Arrangement: On-site, full-time. The role requires a presence in the hotel to manage marketing activities and collaborate with various stakeholders.

Growth Opportunities:

• Progression to a senior marketing role within the hotel or the broader AccorHotel group
• Expanding responsibilities to include additional hotels or regions
• Developing expertise in a specific area of marketing, such as digital marketing or brand management

ASSUMPTION: The Marketing & Communications Executive role offers numerous opportunities for career growth and development within the AccorHotel group. Candidates with strong performance and a desire to learn and grow will have ample opportunities to advance their career.

🌍 Location & Work Environment

Office Type: Hotel office. The role is based in the Sofitel Singapore City Centre hotel, which is part of a mixed-use development at Tanjong Pagar Centre.

Office Location(s): Tanjong Pagar Centre, Singapore

Geographic Context:

• Singapore is a global hub for business, finance, and tourism, with a thriving hospitality industry
• The hotel is located in the Central Business District, with easy access to public transportation and amenities
• The hotel is part of a mixed-use development, which includes residential and retail components

Work Schedule: Full-time (40 hours per week), with flexibility to work evenings and weekends as needed. The role may require working during peak periods, such as events or promotions.

ASSUMPTION: The hotel office provides a dynamic and multicultural work environment, with opportunities to interact with guests, clients, and stakeholders from around the world.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person interview with the Director of Marketing and Communications and a panel of stakeholders
• Background check and reference check
• Job offer

Key Assessment Areas:

• Communication skills and ability to present ideas clearly and persuasively
• Creativity and problem-solving skills
• Attention to detail and organizational skills
• Understanding of the hospitality industry and digital marketing trends

Application Tips:

• Highlight relevant experience in digital marketing, communications, or a related field
• Demonstrate a strong understanding of the hospitality industry and AccorHotel's brand
• Showcase creativity and problem-solving skills through examples of past projects or campaigns
• Tailor your resume and cover letter to the specific requirements of the role and the AccorHotel brand

ATS Keywords: Digital marketing, social media, content creation, brand management, hospitality, luxury, communications, public relations, Adobe Creative Suite

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on communication skills, creativity, and relevant experience in digital marketing and communications.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Social media management platforms (Hootsuite, Buffer, Sprout Social)
• Email marketing platforms (Mailchimp, Constant Contact)
• Customer Relationship Management (CRM) software (Salesforce, HubSpot)
• Search Engine Optimization (SEO) tools (Google Analytics, SEMrush)

ASSUMPTION: The Marketing & Communications Executive will be expected to have proficiency in Adobe Creative Suite and social media management platforms. Familiarity with CRM software and SEO tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Spirit of Conquest

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on delivering exceptional guest experiences

Self-Assessment Questions:

• How do you embody AccorHotel's values in your daily work?
• How do you handle working in a fast-paced, dynamic environment?
• How do you approach collaboration and teamwork in a multicultural setting?

ASSUMPTION: AccorHotel values diversity, respect, and collaboration in its work environment. Candidates who can demonstrate a strong fit with these values and a willingness to work in a dynamic, multicultural setting will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple marketing channels and projects simultaneously
• Working in a fast-paced, dynamic environment with tight deadlines
• Collaborating with various stakeholders, including agencies, clients, and hotel departments
• Adapting to changes in marketing strategies and priorities

ASSUMPTION: The Marketing & Communications Executive role presents numerous challenges, including managing multiple projects and working in a fast-paced environment. Candidates should be comfortable working under pressure and able to adapt to changes in priorities and strategies.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position is focused on the hospitality industry and requires a strong understanding of luxury branding and guest experiences
• Compared to other communications roles, this position places a greater emphasis on digital marketing and social media management
• Career progression in this role may involve moving into a senior marketing role within the hotel or the broader AccorHotel group, or expanding responsibilities to include additional hotels or regions

ASSUMPTION: This role is unique in its focus on the hospitality industry and luxury branding. Candidates with relevant experience in digital marketing and communications, as well as a strong understanding of the hospitality industry, will be well-suited to this role.

📝 Sample Projects

• Developing and executing a social media campaign to promote a hotel event or special offer
• Creating and designing promotional materials, such as posters, flyers, and digital signage, to promote hotel services and amenities
• Managing a hotel's online reputation by monitoring and responding to guest reviews and social media mentions

ASSUMPTION: These sample projects are representative of the day-to-day responsibilities of the Marketing & Communications Executive role. Candidates should be comfortable managing multiple projects and working in a fast-paced environment.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing and communications strategy for the hotel and the AccorHotel group?
• What opportunities are there for career growth and development within the AccorHotel group?
• How does the hotel support work-life balance for its employees?
• What are the key challenges facing the hotel's marketing and communications efforts, and how can this role help address them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the hotel's marketing and communications strategy, and the opportunities for career growth and development within the AccorHotel group.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in digital marketing, communications, or a related field
• Prepare examples of past projects or campaigns that demonstrate your creativity and problem-solving skills
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.