Marketing & Communications Executive

📌 Core Information

🔹 Job Title: Marketing & Communications Executive

🔹 Company: Minor International

🔹 Location: K.Dhigufinolhu, Maldives

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategizing and executing marketing campaigns across various platforms
• Collaborating with stakeholders to create engaging content and manage marketing timelines
• Managing partnerships with media agencies and vendors
• Analyzing marketing data and reports to drive informed decision-making

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on strategic planning and execution.

📋 Key Responsibilities

✅ Assist in formulating strategies to connect with consumers through various platforms

✅ Deploy successful marketing campaigns and own their implementation from ideation to execution

✅ Collaborate with resort and corporate teams to plan and monitor company presence on various platforms

✅ Develop engaging, creative, innovative content for media and marketing distribution

✅ Prepare online newsletters and promotional emails and organize their distribution

✅ Evaluate press familiarisation requests and coordinate with the team for media stays

✅ Manage app content and updates and maximize app as a sustainably driven marketing tool

✅ Provide creative ideas for content marketing and update the website

✅ Acquire insight into online marketing trends and keep strategies up to date

✅ Maintain partnerships with media agencies and vendors

✅ Analyze marketing data and reports for company products and competitors

✅ Manage and achieve agreed performance KPIs for assigned roles

✅ Assist with quarterly reviews and annual budget preparations

✅ Develop and maintain a close working relationship with CSO, GSO, and affiliated representative partners

✅ Participate in weekly Revenue Strategy Meetings to identify occupancy gaps and activate action plans and strategies

✅ Provide support and guidance to/within the micro sales team

✅ Perform any other ad hoc duties and responsibilities as assigned

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven analysis to maximize marketing effectiveness.

🎯 Required Qualifications

Education: Degree in Marketing, Advertising, Communications, or related field preferable

Experience: Prior work experience in managing marketing, communications, press, for the company and activities within the marketing department

Required Skills:

• Strong command of the English language both written and spoken
• Experience in using Microsoft Word, Outlook, PowerPoint, Excel, Canva, Lightroom, Photoshop

Preferred Skills:

• Fluency in additional languages
• Experience with CRM software

ASSUMPTION: While a degree in a related field is preferred, relevant experience and strong communication skills are equally important for this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a Marketing & Communications Executive with 2-5 years of experience in the Maldives is MVR 40,000 - 60,000 per month (USD 2500 - 3800).

Benefits:

• Competitive salary package
• Accommodation and meals provided
• Medical insurance
• Opportunities for career growth and development

Working Hours: Full-time position with standard working hours, including weekends and public holidays as required.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the Maldives. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. Minor International is a global hospitality leader with a network of over 560 hotels across six continents.

Company Size: 10,001+ employees. As a large organization, Minor International offers extensive resources and opportunities for career growth.

Founded: Minor International was founded in 1961 and has since grown into a global hospitality leader.

Company Description:

• Minor International operates eight diverse hotel brands, including Anantara, Avani, Elewana, NH, NH Collection, nhow, Oaks, and Tivoli
• The company also owns a collection of related hospitality businesses, such as luxury residences, private jets, restaurants and bars, spa and wellness, and river cruises and rail journeys
• Minor International is committed to driving growth through better brands, businesses, and partnerships by focusing on what matters most to guests, team members, and partners

Company Specialties:

• Hotel management and operations
• Brand development and marketing
• Food and beverage services
• Spa and wellness services
• Luxury travel and experiences

Company Website: http://www.minorhotels.com

ASSUMPTION: Minor International's extensive global presence and diverse portfolio of hospitality brands offer unique opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level marketing and communications professional

Reporting Structure: This role reports directly to the Director of Marketing and Communications and may oversee junior marketing team members

Work Arrangement: On-site, full-time position with standard working hours and the need to work weekends and public holidays as required

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expanding responsibilities to include additional brands or regions
• Opportunities to work on special projects or initiatives

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and take on increased responsibilities.

🌍 Location & Work Environment

Office Type: Resort-based office in the Maldives

Office Location(s): K.Dhigufinolhu, Maldives

Geographic Context:

• The Maldives is an archipelagic nation in the Indian Ocean, comprising a chain of about 1,190 coral islands grouped in a double chain of atolls
• The Maldives is known for its white-sand beaches, blue lagoons, and extensive reefs
• The Maldives has a tropical monsoon climate, with warm weather year-round and two distinct seasons: dry and wet

Work Schedule: Standard working hours, including weekends and public holidays as required

ASSUMPTION: Working in a resort-based office in the Maldives offers a unique and beautiful work environment, with the opportunity to live and work in a tropical paradise.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Communication and presentation skills
• Marketing and campaign strategy development
• Data analysis and reporting
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and communications experience
• Demonstrate your understanding of the Maldives tourism industry and Minor International's brand portfolio
• Prepare examples of successful marketing campaigns you've worked on and the results they achieved

ATS Keywords: Marketing strategy, campaign management, content creation, data analysis, hospitality industry, resort marketing, brand management

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate both technical skills and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Design software (Canva, Lightroom, Photoshop)
• CRM software (if applicable)
• Marketing automation tools (if applicable)

ASSUMPTION: Proficiency in Microsoft Office Suite and design software is essential for this role, while experience with CRM and marketing automation tools may be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Passion for growth
• Integrity
• Respect
• Excellence
• Collaboration

Work Style:

• Creative and innovative
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a passion for driving growth and innovation in the hospitality industry?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you have strong analytical skills and the ability to make data-driven decisions?
• Are you adaptable and able to thrive in a dynamic, fast-paced work environment?

ASSUMPTION: Minor International values employees who are passionate, innovative, and committed to driving growth and excellence within the hospitality industry.

⚠️ Potential Challenges

• Working in a remote location with limited access to urban amenities
• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Navigating cultural differences and working with diverse teams

ASSUMPTION: While the unique work environment and opportunities for growth are significant benefits of this role, candidates should also be aware of the potential challenges and consider whether they are well-suited to working in a remote location with a fast-paced workload.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Communications Manager position in the hospitality industry, but with a focus on resort-based marketing and communications
• Compared to other marketing roles in the hospitality industry, this position may have a greater emphasis on creative content development and a lesser focus on digital marketing
• Career progression in this role may involve advancing to a senior marketing role within the company or taking on increased responsibilities for additional brands or regions

ASSUMPTION: While this role shares similarities with other marketing and communications positions in the hospitality industry, its focus on resort-based marketing and unique work environment make it a distinct opportunity.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new resort opening in the Maldives
• Creating engaging content for social media platforms to showcase the unique features and experiences offered by the resort
• Analyzing marketing data and reports to identify trends and opportunities for improving resort occupancy and guest satisfaction

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from creative content development to data-driven analysis and strategy development.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing and communications strategy for the resort and the broader Minor International brand portfolio?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for employees working in remote locations?
• What are the most challenging aspects of working in a resort-based marketing role, and how can I best prepare to succeed in this environment?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Minor International's careers portal
• Tailor your resume and cover letter to highlight your relevant marketing and communications experience and demonstrate your understanding of the Maldives tourism industry and Minor International's brand portfolio
• Prepare examples of successful marketing campaigns you've worked on and the results they achieved
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.