Marketing Communications Executive

📌 Core Information

🔹 Job Title: Marketing Communications Executive

🔹 Company: Porsche Cars GB Ltd

🔹 Location: Theale, England, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing Porsche Cars GB's social media channels to build brand awareness and attract new customers
• Collaborating with the Marketing Communications Manager and external agencies to develop and execute social media strategies
• Curating content and driving growth and engagement on key local platforms
• Monitoring industry trends and identifying future opportunities for social media platforms
• Supporting national and Centre launch events and managing campaign delivery from briefing to reporting

ASSUMPTION: This role requires a highly creative and adaptable candidate with strong attention to detail and experience in social media management and digital media buying.

📋 Key Responsibilities

✅ Support Marketing Communications Manager in developing Porsche Cars GB social media strategy aligned with Porsche AG Germany

✅ Manage and curate all social media content with external agency

✅ Develop current social media platform strategy and identify future opportunities

✅ Stay updated on industry trends

✅ Drive growth and engagement on key local platforms

✅ Manage UK content calendar ensuring creativity and alignment with strategic goals

✅ Build local content asset library through curation and new content production

✅ Strong storytelling and ability to identify relevant brand stories

✅ Coordinate content publishing with Marketing Communications Executive

✅ Measure success with in-depth analysis and optimize platform/channel performance

✅ Develop content sharing processes with other business functions

✅ Generate and communicate monthly, quarterly, and annual reports with external agency

✅ Deliver live marketing at key events and collaborate with global teams

✅ Support Retail team with social media and content activities in Porsche Centre Network

✅ Manage campaign delivery from briefing to reporting for product launches and brand communications

✅ Act as brand champion, creatively identifying opportunities to communicate brand purpose and reach new audiences

✅ Daily contact and management of agency partners

✅ Support national and Centre launch events as needed

✅ Process POs, invoices, and maintain budget tracking for Communications team

✅ Assist with year-end reconciliation and P submissions

✅ Continuously suggest and develop innovative ideas to keep Porsche aligned with customer and product market trends

ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects and coordinate with internal and external stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Business Studies, Marketing, Sales, or a related field

Experience: Proven experience in social media management and digital media buying

Required Skills:

• Excellent attention to detail and copywriting/copy-proofing skills
• Ability to manage multiple projects and coordinate with internal and external stakeholders, including senior management and agencies
• Proven digital media buying experience
• Experience within the luxury industry or working on luxury products

Preferred Skills:

• Qualification in Business Studies, Marketing, Sales, or other relevant Bachelor Arts degree
• A pro-active worker, self-started and good team player
• Knowledge or spoken and written German would be an advantage

ASSUMPTION: While a degree in a related field is preferred, relevant experience and skills may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (Estimated based on market research for similar roles in the UK luxury automotive industry)

Benefits:

• Annual Bonus
• Private Medical Insurance
• 27 Days of Annual Leave
• Access to VW Sister Loan Car Scheme

Working Hours: 40 hours per week, Monday to Friday, with flexibility to work additional hours as needed to support events and campaigns

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the UK luxury automotive industry. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing

Company Size: 201-500 employees

Founded: 1948 (Porsche AG), Porsche Cars GB Ltd is a wholly-owned subsidiary of Porsche AG

Company Description:

• Porsche Cars GB Ltd is the official importer and distributor of Porsche vehicles in the United Kingdom
• Responsible for overseeing the sales, marketing, and service of Porsche cars in the UK
• Maintains a network of authorised Porsche Centres across the country

Company Specialties:

• Luxury sports car manufacturing
• Marketing and sales of high-performance vehicles
• After-sales service and support for Porsche customers

Company Website: http://porsche.co.uk

ASSUMPTION: Porsche Cars GB Ltd is a subsidiary of Porsche AG, a well-established and reputable luxury automotive manufacturer with a strong global presence.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: Reports directly to the Marketing Communications Manager

Work Arrangement: Full-time, on-site role with flexibility to work additional hours as needed

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion of responsibilities to include additional marketing channels or product lines
• Opportunities to work on global marketing campaigns and collaborate with international teams

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as exposure to international marketing campaigns and collaborations.

🌍 Location & Work Environment

Office Type: Modern, professional office environment

Office Location(s): Theale, England, United Kingdom

Geographic Context:

• Located in the Thames Valley region of England, approximately 40 miles west of London
• Close proximity to major transportation links, including the M4 motorway and Reading railway station
• Surrounded by picturesque countryside and historic towns, offering a high quality of life

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with flexibility to work additional hours as needed to support events and campaigns

ASSUMPTION: The office location offers easy access to major transportation links and is situated in a scenic and historic region of England, providing a pleasant work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• First-round interview with the Marketing Communications Manager
• Second-round interview with the Head of Marketing or another senior team member
• Final interview with the HR department to discuss the offer and next steps

Key Assessment Areas:

• Social media management skills and experience
• Digital media buying and analytics skills
• Creativity and storytelling abilities
• Attention to detail and copywriting skills
• Project management and stakeholder coordination skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your social media management and digital media buying experience
• Demonstrate your creativity and storytelling abilities through your application materials
• Prepare for interview questions that assess your attention to detail, project management skills, and ability to work with stakeholders

ATS Keywords: Social Media Management, Digital Media Buying, Content Curation, Marketing Communications, Brand Awareness, Customer Acquisition, Luxury Industry, Porsche

ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing the candidate's relevant experience, skills, and cultural fit for the company.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Digital media buying platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Analytics and reporting tools (e.g., Google Analytics, social media analytics platforms)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's preferred platforms and systems.

👔 Cultural Fit Considerations

Company Values:

• Excellence
• Innovation
• Sustainability
• Respect
• Trust

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change
• Attention to detail and quality-focused

Self-Assessment Questions:

• How do you align with Porsche's company values, particularly in the context of this role?
• How comfortable are you working in a fast-paced, dynamic environment with multiple stakeholders?
• How do you approach continuous learning and adaptation in your work?

ASSUMPTION: Porsche Cars GB Ltd values a collaborative, results-driven, and adaptable work environment, with a strong focus on excellence and innovation.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Keeping up with industry trends and identifying new opportunities for social media platforms
• Working with external agencies and managing agency relationships
• Adapting to changes in marketing strategies and priorities
• Balancing the demands of supporting national and Centre launch events with day-to-day responsibilities

ASSUMPTION: This role may present challenges related to managing multiple projects and stakeholders, as well as adapting to changes in marketing strategies and priorities.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Digital Marketing Specialist position, but with a focus on the luxury automotive industry and Porsche brand
• Unlike other marketing roles, this position requires a strong understanding of the luxury industry and Porsche's brand values
• Career progression in this role may lead to senior marketing positions within the company or other luxury automotive brands

ASSUMPTION: This role is unique in its focus on the luxury automotive industry and Porsche brand, but shares similarities with other marketing roles in terms of responsibilities and career progression opportunities.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new Porsche model in the UK market
• Creating and curating content for Porsche's social media channels to celebrate the brand's 75th anniversary
• Managing the content calendar and ensuring alignment with strategic goals for Porsche's UK social media presence

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to manage social media campaigns, create engaging content, and coordinate with internal and external stakeholders.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Porsche Cars GB Ltd?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in the luxury automotive industry, and how does this role address those challenges?
• How does Porsche Cars GB Ltd foster a culture of innovation and creativity within its marketing team?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role's context within the company, as well as their ability to address the challenges and opportunities presented by the luxury automotive industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/view/x6yGkCYASWPKefmfgGTR1v/marketing-communications-executive-in-theale-at-porsche-cars-gb-ltd
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interview questions that assess your social media management, digital media buying, and project management skills
• Research Porsche's brand values and marketing strategies to demonstrate your understanding of the company and its goals
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.