Marketing Communications Lead

📌 Core Information

🔹 Job Title: Marketing Communications Lead

🔹 Company: CAE

🔹 Location: Arlington, Texas

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing & Communications

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Supporting the development and execution of strategic priorities for internal communications
• Collaborating with internal teams to refine brand messaging and ensure alignment with organizational goals and values
• Creating engaging content for various internal audiences and platforms
• Planning and managing internal events, including company-wide meetings and town halls
• Identifying opportunities to motivate and engage employees in volunteerism and community engagement initiatives

ASSUMPTION: This role requires a strong understanding of internal communications strategies and a proven track record in a similar position. Excellent communication skills, both written and verbal, are essential for success in this role.

📋 Key Responsibilities

✅ Develop and implement internal communications strategies that support business objectives, key initiatives, and employee engagement

✅ Collaborate with internal teams to refine brand messaging and ensure all communications align with the organization’s goals and values

✅ Consistently generate new and engaging story ideas relevant to target audiences and develop content in the brand voice

✅ Create engaging content for a variety of internal audiences, including company all-hands, intranet articles, videos, and social media posts

✅ Plan and manage internal events, including company-wide meetings, town halls, employee activities, and department-led events

✅ Identify opportunities to motivate and engage employees and leaders in volunteerism and community engagement initiatives

✅ Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites

✅ Collaborate with the content development team to develop compelling imagery for internal and external platforms

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication skills and the ability to work effectively with various teams are also crucial for success in this position.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Public Relations, Business Administration, Communications, Journalism, English, or equivalent discipline.

Experience: Minimum of three years in internal communications or a related field.

Required Skills:

• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Highly proficient in Microsoft Excel, PowerPoint, and Word
• Ability to work overtime as required

Preferred Skills:

• Experience with SharePoint and other folder sharing systems
• Experience with CRM tools (Salesforce, GovWin CRM, etc.)
• Interest in the Defense & Aerospace industry

ASSUMPTION: Candidates with experience in internal communications, strong communication skills, and a passion for creating an inclusive, engaging workplace are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a role of this level and location)

Benefits:

• Comprehensive and competitive benefits package
• Flexibility that promotes work-life balance
• Professional development and advancement opportunities

Working Hours: 40 hours per week, with the possibility of overtime as required

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual salary may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Defense and Aerospace Manufacturing

Company Size: CAE is a large, global company with over 10,000 employees worldwide, providing defense and security solutions to customers around the world.

Founded: CAE was founded in 1947 and has since grown to become a leading global provider of training and simulation solutions.

Company Description:

• CAE is a global leader in training and simulation solutions for defense and security customers
• The company provides a comprehensive range of training and operational support solutions to help military customers develop and maintain the highest levels of mission readiness
• CAE's Defense & Security business unit focuses on helping prepare military customers to develop and maintain the highest levels of mission readiness

Company Specialties:

• Defense and security solutions
• Training and simulation
• Mission readiness

Company Website: CAE Defense & Security

ASSUMPTION: CAE is a well-established company with a strong reputation in the defense and security industry. The company's size and global presence provide opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Communication Group Leader within the Marketing & Communications team.

Work Arrangement: This is an on-site role, with the possibility of occasional remote work.

Growth Opportunities:

• Potential advancement within the Marketing & Communications team or other departments within CAE
• Opportunities to gain experience in various aspects of internal communications and event planning
• Possibility to work on high-profile projects and initiatives

ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization. The role's focus on internal communications provides a unique perspective on the company's operations and strategic priorities.

🌍 Location & Work Environment

Office Type: Professional office environment

Office Location(s): Arlington, Texas

Geographic Context:

• Arlington, Texas, is located in the Dallas-Fort Worth metropolitan area
• The city is home to several major corporations and offers a diverse range of cultural, recreational, and entertainment options
• The cost of living in Arlington is generally lower than in other major metropolitan areas in the United States

Work Schedule: Standard office hours, with the possibility of overtime as required

ASSUMPTION: Arlington, Texas, offers a comfortable work-life balance with a lower cost of living compared to other major metropolitan areas. The city's diverse range of cultural and recreational opportunities provides ample opportunities for employees to enjoy their free time.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Communication Group Leader
• Background check and offer

Key Assessment Areas:

• Communication skills (written and verbal)
• Ability to work independently and as part of a team
• Understanding of internal communications strategies
• Cultural fit with CAE's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your internal communications work, such as newsletters, emails, or event planning
• Be ready to discuss your understanding of CAE's mission, values, and strategic priorities

ATS Keywords: Internal Communications, Marketing Communications, Brand Messaging, Event Planning, Employee Engagement, Volunteerism, Community Engagement, CRM, SharePoint

ASSUMPTION: CAE's hiring process is designed to assess candidates' communication skills, cultural fit, and understanding of internal communications strategies. Tailoring your application materials to highlight these areas will increase your chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• SharePoint (preferred)
• CRM tools (Salesforce, GovWin CRM, etc.)
• Various internal tools and platforms (credentials database, tracking capability, global contact directory, intranet sites)

ASSUMPTION: Familiarity with Microsoft Office Suite, SharePoint, and CRM tools is essential for success in this role. Experience with internal communications tools and platforms is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Innovation
• Excellence
• Integrity
• OneCAE

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and focused on continuous improvement
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do you align with CAE's values, particularly Empowerment and Innovation?
• How do you approach working in a collaborative and adaptable team environment?
• How do you ensure high-quality, results-driven work in a dynamic and fast-paced environment?

ASSUMPTION: CAE values a strong cultural fit with its employees. Candidates who demonstrate a clear understanding of the company's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment may require adaptability and flexibility
• Managing multiple projects and deadlines may be challenging at times
• Occasional overtime may be required to meet project deadlines
• Working in a large, global organization may present unique challenges and opportunities

ASSUMPTION: This role may present unique challenges and opportunities for growth and development within a large, global organization. Strong communication skills, adaptability, and a results-driven approach are essential for success in this position.

📈 Similar Roles Comparison

• This role is unique in its focus on internal communications within a defense and security organization
• Similar roles in other industries may focus on external communications or marketing efforts
• Career paths in this role may lead to advancement within the Marketing & Communications team or other departments within CAE

ASSUMPTION: This role offers a unique opportunity to work in internal communications within a defense and security organization. Candidates with relevant experience in internal communications or a related field are encouraged to apply.

📝 Sample Projects

• Developing and implementing a comprehensive internal communications strategy for a major organizational initiative
• Planning and executing a company-wide event or town hall, including coordinating with various internal teams and stakeholders
• Creating engaging content for an internal newsletter or intranet site, highlighting key organizational achievements and successes

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role. Candidates with relevant experience in internal communications or a related field are encouraged to apply.

❓ Key Questions to Ask During Interview

• What are the most pressing internal communications challenges facing the company in the near future?
• How does this role fit into the overall strategic priorities of the Marketing & Communications team and CAE as a whole?
• What opportunities are there for growth and development within this role and the Marketing & Communications team?
• How does CAE support work-life balance for its employees?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and the company. Preparing in advance will help you make the most of this opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your internal communications work, such as newsletters, emails, or event planning
• Be ready to discuss your understanding of CAE's mission, values, and strategic priorities
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.